What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year.
Litmus's latest articles
2023 State of Email Workflows Report
This report gives a comprehensive view of the email landscape, uncovering how email marketers get things done. We’ll cover all stages of the email workflow, including production, engagement, acquisition, and ROI—as well as a look into the future at the next twelve months of email. Research, writing, design, development, segmentation, sending, and analysis are all […]
The Email Personalization Guide Marketers Can’t Miss
The Email Personalization Guide Marketers Can’t Miss dives into the significance of effective personalization and the benefits it brings when taken to the next level. Packed with inspiring examples, you’ll get ideas for your next personalized email campaign. This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, […]
How to Improve Email Deliverability and Optimize Each Send
Ok marketers. Email marketing pop quiz time. Do your emails magically find their way to the inbox once you’ve hit send? Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s inbox? While it may seem like magic to some, making it into the inbox doesn’t […]
33 Email Deliverability Terms to Know
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the […]
Trends in Email: Design and Marketing
Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall success, and 41% said it’s “very critical.” That’s 30% higher than pre-pandemic sentiment in 2019. […]
Email Analytics Survival Guide
You spend time, money, and resources on your email marketing. You rely on it to help drive business and revenue. In fact, if you’re like the marketers Litmus surveyed for their State of Email Report, it’s the channel you rely on the most for marketing effectiveness. But shifts like Apple’s Mail Privacy Protection, evolving email capabilities like […]
The Email Personalization Guide Marketers Can’t Miss
As modern consumers, we expect to receive emails containing the perfect product selection each time we check our inbox, sometimes even before we know we need something. But how do brands know to send perfectly curated messages with the right information, at just the right time?That’s where dynamic content comes into play. Incorporating dynamic content […]
Quick Wins to Maximize Email Performance
Nearly 60% of email marketers in Litmus’ 2021 State of Email report are expanding automation capabilities and making it a top email program priority. Why? Because capturing subscriber engagement (and a higher email return on investment) requires sending the right content to the right audience at the right time. And with the right email personalization […]