Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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11 steps to boost marketing metrics with employee happiness
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
North Star goals for category leaders: First-party customer view
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year.
Why and how to use loss aversion in email marketing (plus 4 examples)
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
Marketing artificial intelligence (AI)
AI in marketing: 7 areas where it shines and struggles
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
5 strategies B2B marketing and sales teams can bank on as markets tighten
These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty.
North Star goals for category leaders: One-to-one, omnichannel personalization
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them.
4 marketing takeaways from 2022 to help you conquer 2023
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
6 tips to impress the C-suite with year-end marketing reports
Don't miss the opportunity to create year-end presentations for the executive team and demonstrate your team's accomplishments.
5 ways to optimize your ad campaigns in 2023
Follow these five expert tips to boost your ad campaign's performance and deliver ROI.
How to ask customers for reviews (and actually get them)
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business.
From startups to Fortune 500s: This marketing strategy is unbeatable
You need a new marketing strategy and "test-driven marketing" is the prime candidate.
5 Yelp facts business owners should know (but most don’t)
Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you.
Innovation vs. rebranding: How to choose the best change for your business
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here's how to decide on a path for your brand.
6 link-building myths and truths
Avoid these common link-building mistakes to be successful in the long-term.
3 simple steps to automating content creation for businesses
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
How to quantify the ROI of data using decision playbooks
Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks.
Modeled behavior: A future-proofed new measurement strategy
Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.
How to guarantee your marketing wins every time
Ensure every campaign you launch has the highest chance of success by making one simple shift in how you approach your marketing.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
How to make web accessibility a part of digital marketing efforts
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities.
5 ways you’re hurting account performance when it comes to RSAs
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.
Webinar: How to avoid digital pollution and focus on your audience
Rethink the way your teams create, deliver and manage content for customer experience.
How marketing campaigns can go wrong
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve.
How to get more out of your email marketing with SafeOpt
Enhance your marketing strategy and get more out of your email campaigns with these insights.
Apple adds BIMI to next operating system update
BIMI lets brands display their logos next to authenticated emails, protecting consumers from fraud.
Webinar: How to avoid these 8 big email mistakes
Make your email marketing more effective than ever.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
Webinar: 5 ways to survive an uncertain economy
Consumer and market intelligence can help you stay afloat.
3 quick ways to improve your email deliverability
Are your emails reaching your customers' inboxes? Here's how to boost your email deliverability – and sales.
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
How marketers can use cognitive biases to influence customer decisions
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Webinar: The genius behind QR-code marketing
Tune in and change the way you think about QR opportunities.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
4 tips to maximize your ad spend and protect the customer experience
How to ensure no ad dollar is wasted in an economic downturn
Webinar: These 4 proven methods will maximize your marketing efforts
Learn how you can change the way your work gets done.
Webinar: Four elements of a powerful, data-driven martech stack
Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.