Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
3 effective ABM strategies you should consider
The best ABM strategies go beyond targeting the most obvious accounts.
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
Why WebOps is critical to digital marketing success
Your brand's marketing ops department isn't complete without WebOps.
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
How to empower your agile marketing team
Team members need to be given ownership and simple directions instead of being told how to do everything.
Good morning: An organization without sergeants is an organization without a clue
They are the institutional memory, the people who know how things are done and where things are.