Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing artificial intelligence (AI)
Martech is automating its way into a talent crisis
AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences.
MarTech’s experts to follow: The lists so far
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.
Marketers are only using one third of their stack’s capability
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
Martech implementation: 3 tips for cross-functional alignment
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work.
Tim Parkin: Spotlight on the expert
Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.
Marketing attribution & performance management buyer's guide
How to decide if you need a marketing attribution and performance management platform
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
How to use HubSpot’s AI tools in your sales and marketing
MOps leaders can leverage AI tools like HubSpot's Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.
5 don’ts in marketing operations
There’s plenty of good advice about best practices in marketing. It's also important to be aware of what not to do.
6 simple automations every B2B organization needs to have
Discover fresh ways to apply automation in your B2B organization. Enhance customer experience, improve efficiency and drive growth.
5 critical leadership skills every marketing ops pro needs
Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry.
How AI can help address the marketing ops talent shortage
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand?
How to align B2B sales and marketing teams
Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
Marketing technologists are well-rewarded
The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
Moneyball your marketing ops team
The art of building a winning MOps organization.
Why understanding the product is a must in martech, MOps
Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.
Digital asset management (DAM)
Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
Why focus is the way forward for high-performing marketing organizations
Here's why aligning your organization's efforts with a focused vision matters and how to develop a differentiating positioning strategy.
MarTech’s marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
The dangers of saying ‘no’ in martech
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.”
A 5-point framework for creating a high-performing marketing organization
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices.
Position marketing ops as a strategic partner: A New Year’s resolution
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities.
MOps leaders as scientists: Embracing the scientific method
Discovery and experimentation are the processes.
A 4-step guide to creating a self-service marketing organization
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.
Data driven markeing automation: How to get started today
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
B2B marketing budgets stalled out in 2022
57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts.
4 reasons why it’s hard to prove impact in marketing ops
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts.
Webinar: 5 ways to improve content strategy in 2023
Tune in for valuable tips on how you can revamp your own content programs.
MOps leaders as psychologists: The modern mind-readers
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Webinar: How to avoid these 8 big email mistakes
Make your email marketing more effective than ever.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
Webinar: 5 ways to survive an uncertain economy
Consumer and market intelligence can help you stay afloat.
Why B2B buyers now hate traditional B2B selling
Most salespeople say their organizations aren't ready for online selling.
The only two things that matter in marketing
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
Webinar: The key to email marketing success
Maximize marketing spend and email deliverability.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Webinar: The genius behind QR-code marketing
Tune in and change the way you think about QR opportunities.