Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
They are the institutional memory, the people who know how things are done and where things are.