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Marketing Operations

Marketing Operations news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful MOPS (marketing ops).

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Marketing Management

How to establish a new martech role

Getting colleagues familiar with your new martech position is no easy task.

Steve Petersen | Mar 2, 2022 at 3:20 pm ET

Marketing Operations

Navigating the evolving martech landscape

Change is inevitable across the marketing technology industry. Here's how to stay ahead of the game when it comes to managing your martech stack.

Anita Brearton | Mar 1, 2022 at 11:14 am ET

Marketing Operations

16 marketing automation platforms your organization should consider

Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.

Pamela Parker | Feb 25, 2022 at 3:41 pm ET

Marketing Management

5 big obstacles to overcome to succeed in agile marketing

Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.

Stacey Ackerman | Feb 25, 2022 at 10:35 am ET

Marketing Operations

20 questions to ask marketing automation vendors during a demo

How easy is it to integrate this software into your organization? How long does implementation take? These are just a few key questions to ask.

Pamela Parker | Feb 24, 2022 at 9:40 am ET

Marketing Management

The cost of bad communication is skyrocketing — what CMOs need to know

New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.

Grammarly | Feb 24, 2022 at 7:00 am ET

Marketing Management

How to explain marketing operations at different levels: From children to experts

Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.

Darrell Alfonso | Feb 23, 2022 at 3:07 pm ET

Marketing Operations

Real Story on MarTech: Most important vendor selection tips

Important lessons to keep in mind when choosing technology.

Tony Byrne | Feb 21, 2022 at 3:26 pm ET

Marketing Operations

How to align B2B sales and marketing teams

Marketing and sales teams that aren't in sync could mean wasted time and opportunities.

Corey Patterson | Feb 18, 2022 at 1:56 pm ET

Marketing Operations

What is digital asset management, and how are marketers using these platforms for file and workflow management?

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.

Pamela Parker | Feb 9, 2022 at 9:08 am ET

Marketing Operations

Good morning: There’s more to MOps than marketing automation

If you don't meet your customers where they are (and that includes B2B buyers), they might not come looking for you.

Kim Davis | Feb 8, 2022 at 9:32 am ET

Marketing Operations

Marketing operations and technology shouldn’t ignore the web

While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.

Steve Petersen | Feb 7, 2022 at 2:49 pm ET

Marketing Operations

Secrets of marketing agency success

New CallRail report reveals highlights from 2021 — and 2022.

CallRail | Feb 7, 2022 at 7:00 am ET

Marketing Operations

4 ways to build a successful ABM strategy

Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.

Corey Patterson | Feb 4, 2022 at 2:49 pm ET

Email Marketing

Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release

This release adds new features from sales empowerment to blocking unwanted form fills.

John Francis | Feb 4, 2022 at 2:19 pm ET

Marketing Management

The marketing black box: Why radical transparency is key

Marketing teams must operate more transparently, both internally and externally, to realize their full potential.

Tim Parkin | Feb 3, 2022 at 9:39 am ET

Marketing Operations

3 social media trends impacting marketing in 2022

The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.

Corey Patterson | Feb 2, 2022 at 2:55 pm ET

Agile Marketing

Do marketers need their own agile framework?

Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.

Stacey Ackerman | Feb 2, 2022 at 10:30 am ET

Marketing Operations

Good morning: It’s not all about revenue

Focusing on revenue as the key business outcome actually may not be the best way to drive growth.

Kim Davis | Jan 31, 2022 at 9:44 am ET

Marketing Operations

Is martech in a revenue bubble and how soon will it burst?

Revenue goals are important, but when they take over, customer experience, product and brand can get left behind.

Darrell Alfonso | Jan 28, 2022 at 1:36 pm ET
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