Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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What is Scrum, the project management framework agile teams rely on?
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Agile marketing sometimes means deciding what you’re not going to do
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
How to future-proof your digital marketing strategy
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
Conductor raises $150M in funding
New investment will be a catalyst to shape the future of organic marketing, SEO, and content.
How marketers can build their brand’s digital maturity
A brand's digital maturity goes beyond digital transformation.
Real Story on MarTech: Why are vendor marketplaces so fragmented?
Six reasons why consolidation not been the norm in the world of marketing technology?
Why setting key priorities is essential in agile marketing
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
How to prove the benefits of webinars with engagement data
Here are some ways brands can prove the effectiveness of webinars.
The future of marketing starts now. Join Zeta Live November 16-17th, 2021
Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing.
How to build a successful RevOps team
Sustained revenue growth is built on optimized RevOps teams and strategies.
MOPS Rundown: Marketo enhances Predictive Audiences and UX in Q4 release
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable.
Driving marketing at scale: People, processes, platforms and programs
Expect to make trade-offs between these four key elements of the new model.
Why collaboration and teamwork are essential in agile marketing
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows
Driving marketing at scale: Moving from a decentralized to centralized model
The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.
What automation looks like in marketing operations today
Automation is taking on new forms in modern marketing operations.
Infographic: Story splitting for marketing teams
This agile marketing technique can help your team deliver bite-sized chunks of value.
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference.
Real Story on MarTech: “But Will It Scale?”
That question might mean many different things, but it's a critical question businesses must ask when evaluating marketing tech.
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief
Plus case studies from Samsung and Discovery Plus.
The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models.
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
Universal scenarios: The key to comparing personalization technologies
Why scenario analysis is a sound foundation for making vendor and technology decisions.
Perkuto acquired by MERGE
The marketing ops consultancy joins the storytelling and technology platform.
Open season on CRMs?: Friday’s Daily Brief
From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data.
Marketing ops shouldn’t perform procurement
Marketing operations should absolutely be involved in the procurement of marketing tech. But it shouldn't be running the buying process.
Real Story on MarTech: Avoid these five vendor selection pitfalls
Some common mistakes made when evaluating and choosing solutions and how to avoid them.
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
What clients need from your marketing agency today
Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.
Though marketers wanted to save on cost, better features drove 2021 technology replacements
MarTech Replacement Survey finds teams wanted to indeed save money during the pandemic, but they wanted better capabilities even more.
Digital asset management (DAM)
Real Story on MarTech: Getting to DAM 3.0
There are three stages of maturity in the digital asset management space.
Two MarTech keynotes: Thursday’s Daily Brief
Plus advertising news from Reddit.
Why marketing ops professionals are on the front lines of marketing
Marketing ops is critical to the most important things marketing organizations do today.
One day away from MarTech: Monday’s Daily Brief
Plus news from Salesforce and Facebook.
The Real Story on MarTech: A holistic personalization technology strategy
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic.