Marketing and sales teams that aren't in sync could mean wasted time and opportunities.
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is Marketing Operations?
- How is marketing operations evolving?
- 6 reasons why marketing operations is foundational to successful campaigns
- 5 CMO tips to transform marketing operations from killer to dream fulfiller
- If Harry Potter led marketing operations, where would his team sit?
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What is digital asset management, and how are marketers using these platforms for file and workflow management?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.