Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
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A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing.
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable.
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows
The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models.
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
MarTech Replacement Survey finds teams wanted to indeed save money during the pandemic, but they wanted better capabilities even more.
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic.