MarTech’s experts to follow: The lists so far

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.

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This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it.

  • ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts.
  • AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology.
  • B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. 
  • CDP Customer data platforms are critical and constantly changing, these people will make sure you’re always in the know.
  • Content marketing Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.
  • Customer experience These CX experts have the 411 to get the most ROI from all the best practices and latest developments.
  • Digital transformation Customers’ online needs and behaviors are changing and here’s who to follow to keep up.
  • Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments.
  • Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.
  • Google Analytics 4 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and these folks know it the best.
  • Marketing operations These are the MOps maestros, modelers and makers who make sure that the trains run on time, that data is actionable and that you have the programs you need.
  • Metaverse Here are the top VR and metaverse marketing experts you should follow as they create the future.

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About the author

Constantine von Hoffman
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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