Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
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New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience.
Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV.
Register today for “Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand,” presented by MNTN.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
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