Marketing technologists are well-rewarded

The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.

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If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey.

Those members of the marketing operations team more focused on tech and operations (“maestros”) than the design and execution of campaigns earned, on average, $25,000 more than their campaign-focused peers.

Maestro Salary

More maestros promoted. A marginally higher proportion of maestros were more likely to have been promoted over the last year than marketers (49% vs. 46%); and 61% of maestros said “demonstrating/proving a positive impact on the business from martech” was the most rewarding aspect of their job (against 58% of general marketers).

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The four marketing technologist roles in MOPs. Source: Scott Brinker

Responding to these findings, Scott Brinker said:

Marketers design and run campaigns. Maestroes manage and integrate the stack, design
the processes and workflows, and — importantly — train and support marketing staff on using martech.
Maestros are the giants whose shoulders marketers stand upon.

Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com

Dig deeper: What is marketing operations and who are MOps professionals?

Graduate degrees no impact. It was no surprise that, the larger the employer the higher the compensation. Perhaps less predictably, having a graduate degree had no impact on salary. Directors earned, on average, much more than managers and other staff.

Director Salary

Why we care. It’s important to us to take the industry’s pulse each year and track the opportunities opening up for marketers and maestros and their levels of satisfaction with their work, their compensation and their promotion prospects.

What we clearly see is an industry in which two predominant self-identified types are emerging — those individuals primarily concerned with operations and techology and those primarily concerned with devising and executing campaigns. The place where those professional capabilities intersect is what we call — martech.

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Download the survey here (no registration required).

The survey. The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. Nearly 70% (286) respondents live in North America; 15% (63) live in Western Europe. The report’s conclusions are limited to responses from those individuals only. Others were excluded due to the limited number.

Respondents answered more than 20 questions related to career roles, salary, technology and job satisfaction and challenges/frustrations. They were from all job levels — C-suite to managers and staff.


About the author

Kim Davis
Staff
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.

Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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