A guide to MarTech's generative AI policy and the acceptable and unacceptable uses of AI.
About Chris Elwell
Chris is a founding partner and CEO of Third Door Media, the publisher of MarTech and Search Engine Land, and producer of the MarTech Conference and Search Marketing Expo - SMX. TDM accelerates customer acquisition for its clients by providing trusted content and targeted marketing programs that deliver qualified prospects. You can reach Chris at chris[at]thirddoormedia.com.
Chris Elwell's latest articles
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.Chris Elwell | Aug 8, 2023 at 1:11 pm ET
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.Chris Elwell | Mar 21, 2022 at 11:16 am ET
Everything you need to know about online and virtual events in our increasingly digital world.Chris Elwell | Mar 16, 2022 at 4:34 pm ET
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual experiences.Chris Elwell | Aug 21, 2020 at 8:38 am ET
Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an end.Chris Elwell | Feb 12, 2020 at 11:59 am ET
Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.Chris Elwell | Apr 5, 2018 at 8:03 am ET
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.Chris Elwell | Jan 26, 2018 at 10:44 am ET
Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean -- renewed focus on single-point solutions and on the bottom line.Chris Elwell | Aug 24, 2016 at 10:39 am ET
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.Chris Elwell | Mar 31, 2016 at 11:07 am ET