B2B Marketing
The B2B sales process is more effective now than pre-COVID
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Chris is a founding partner and CEO of Third Door Media, the publisher of MarTech and Search Engine Land, and producer of the MarTech Conference and Search Marketing Expo - SMX. TDM accelerates customer acquisition for its clients by providing trusted content and targeted marketing programs that deliver qualified prospects. You can reach Chris at chris[at]thirddoormedia.com.
Digital Transformation
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about virtual events in our increasingly digital world.
Marketing Management
Good morning: Freelancing may not be so idyllic
For all the positive coverage of marketers going freelance, the realities of the freelance life are not always as rewarding as some suggest.
Marketing Operations
What is marketing operations and who are MOps professionals?
Learn what marketing operations is and why it's important.
Customer & Digital Experience
What we think we’ve learned about networking for virtual events
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual experiences.
Marketing Operations
Virtual Events: What We’ve Learned
The first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event.
Customer & Digital Experience
Soapbox: Enjoy the attention glut while it lasts
Working from home has been a boon to the attention economy, but understand that it will not last.
Marketing Management
Soapbox: Does the demise of third-party cookies mean we’re back to the future?
Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an end.
Performance Marketing
Oligopoly? Not so fast
The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction.
Data
President Trump: Save us from the GDPR horror show
Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
Marketing Management
Keep your head out of the cloud when acquiring or renewing martech software
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
Marketing Management
Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean -- renewed focus on single-point solutions and on the bottom line.
Marketing Management
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.