B2B Marketing
The B2B sales process is more effective now than pre-COVID
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Chris is a founding partner and CEO of Third Door Media, the publisher of MarTech and Search Engine Land, and producer of the MarTech Conference and Search Marketing Expo - SMX. TDM accelerates customer acquisition for its clients by providing trusted content and targeted marketing programs that deliver qualified prospects. You can reach Chris at chris[at]thirddoormedia.com.
B2B Marketing
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Chris Elwell | Mar 21, 2022 at 11:16 am ETDigital Transformation
Everything you need to know about virtual events in our increasingly digital world.
Chris Elwell | Mar 16, 2022 at 4:34 pm ETMarketing Management
For all the positive coverage of marketers going freelance, the realities of the freelance life are not always as rewarding as some suggest.
Chris Elwell | Feb 9, 2022 at 9:43 am ETMarketing Operations
Learn what marketing operations is and why it's important.
Chris Elwell | Jan 3, 2022 at 3:25 pm ETCustomer & Digital Experience
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual experiences.
Chris Elwell | Aug 21, 2020 at 8:38 am ETMarketing Operations
The first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event.
Chris Elwell | Jul 22, 2020 at 3:00 pm ETCustomer & Digital Experience
Working from home has been a boon to the attention economy, but understand that it will not last.
Chris Elwell | May 1, 2020 at 2:34 pm ETMarketing Management
Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an end.
Chris Elwell | Feb 12, 2020 at 11:59 am ETPerformance Marketing
The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction.
Chris Elwell | Jun 18, 2019 at 9:27 am ETData
Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
Chris Elwell | Apr 5, 2018 at 8:03 am ETMarketing Management
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
Chris Elwell | Jan 26, 2018 at 10:44 am ETMarketing Management
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean -- renewed focus on single-point solutions and on the bottom line.
Chris Elwell | Aug 24, 2016 at 10:39 am ETMarketing Management
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.
Chris Elwell | Mar 31, 2016 at 11:07 am ET