Experience
What we think we’ve learned about networking for virtual events
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual experiences.
Chris Elwell is CEO at Third Door Media, the leading provider of content and marketing solutions for digital marketers and the digital marketing industry. TDM websites and events – MarTech Today, MarTech Conference, Marketing Land, Search Engine Land, Search Marketing Expo, and Digital Marketing Depot – provide analysis and practical advice that helps digital marketers do their jobs more effectively. Chris has more than 30 years digital media and marketing experience in management, product development, marketing and editorial positions. Before founding Third Door Media, Chris was Vice President & General Manager of JupiterWeb, the online publishing division of what was then Jupitermedia Corporation (NASDAQ: JUPM). In that role, he was responsible for sales, marketing, editorial and production of JupiterWebs more than 100 websites.
Operations
Virtual Events: What We’ve Learned
The first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event.
Experience
Soapbox: Enjoy the attention glut while it lasts
Working from home has been a boon to the attention economy, but understand that it will not last.
Management
Soapbox: Does the demise of third-party cookies mean we’re back to the future?
Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an end.
Performance
Oligopoly? Not so fast
The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction.
Data
President Trump: Save us from the GDPR horror show
Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
Operations
Keep your head out of the cloud when acquiring or renewing martech software
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
Management
Keep your head out of the cloud when acquiring or renewing martech software
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
Management
Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean -- renewed focus on single-point solutions and on the bottom line.
Management
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.