Experience
What we think we’ve learned about networking for virtual events
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual experiences.
Chris is a founding partner and CEO of Third Door Media, the publisher of MarTech and Search Engine Land, and producer of the MarTech Conference and Search Marketing Expo - SMX. TDM accelerates customer acquisition for its clients by providing trusted content and targeted marketing programs that deliver qualified prospects. You can reach Chris at chris[at]thirddoormedia.com.
Operations
Virtual Events: What We’ve Learned
The first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event.
Performance
Oligopoly? Not so fast
The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction.
Data
President Trump: Save us from the GDPR horror show
Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
Management
Keep your head out of the cloud when acquiring or renewing martech software
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
Management
Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean -- renewed focus on single-point solutions and on the bottom line.
Management
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.