Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI.
Marketing artificial intelligence (AI)
61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI.
News publishers are concerned AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
Ruben Ugarte is a lifelong learner, always eager to explore new topics and share his knowledge with others.
87% are more likely to return at other times of the year after visiting and buying from a small business during the holidays.
The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
Universal Analytics is dead! Here are three reasons marketers should be saying, "Long live Google Analytics 4!"
TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions.
Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences.
In this webinar, you'll gain the power of optimizing campaign performance effortlessly across all channels.
Company also puts a "temporary" ban on advertising to minors to avoid violating new EU privacy protections.
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you.
Marketing artificial intelligence (AI)
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Refinement is the theme this month, focusing on improving features for better user experiences and functionality.
Personalization is more than martech; it's the future of consumer engagement. Amid challenges, the goal remains — genuine human connections.
IP address protection seems on a faster track for the most popular web browser than cookie deprecation.
The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot's Smart CRM.
Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization.
The retail giant attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
This digital advertising webinar will help you stay ahead with consent-driven ad strategies.
Diversity and inclusion in marketing
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers.
Marketing artificial intelligence (AI)
67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product.
Surging digital ad market and layoffs combine to give Facebook parent $11,6 billion in profit, more than twice what it was a year earlier.
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization.
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment.
Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future.
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers.
Marketing artificial intelligence (AI)
The global software giant explains how it is infusing SAP CX with genAI tools for marketing, sales, commerce and customer success.
Marketing artificial intelligence (AI)
Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs.
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.
74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study.
Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement.
The latest martech developments in Q3 2023, covering investment shifts, emerging AI tools and M&A highlights.
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better.
The landmark court case brought by the US Justice Department charges Google with unfair practices to maintain its status as the world's leading search engine.
Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow.
Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share.
Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.
69% of consumers say AI makes discovering new products and brands easier, according to a Sapio Research study.