Data
Using analytics to optimize marketing spend and drive sales
CarMax maps out their growing omnichannel marketing analytics strategy.
Marketing Operations
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Data
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Marketing Operations
3 effective ABM strategies you should consider
The best ABM strategies go beyond targeting the most obvious accounts.
Data
The journey from journalism to SEO marketing expert
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Performance Marketing
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
Customer & Digital Experience
Good morning: Trust the experience
Gen Z audiences will trust an easier social commerce experience.
Data
BlueConic named a leader in IDC MarketScape CDP Vendor Assessment
CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams.
Marketing Management
The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Data
Good morning: Everything a company does is part of its marketing
Customers notice when an organization’s values don’t align with its brand values.
Data
How B2B marketers can activate first-party data in their CDP
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
Marketing Operations
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
Data
Integrate announces Social and Cross-Channel Insights
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Performance Marketing
Master the art of A/B testing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Performance Marketing
HubSpot’s release brings quoting and payments improvements
Service Hub gets some extra love, plus many more updates in the last month.
Performance Marketing
Roku expands measurement program to boost streaming advertiser experience
Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.
Marketing Operations
Why WebOps is critical to digital marketing success
Your brand's marketing ops department isn't complete without WebOps.
Data
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Performance Marketing
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Customer & Digital Experience
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.