How web scraping can be a valuable data source
Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources.
More from MarTech: Page 4
3 simple steps to automating content creation for businesses
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
Marketers make identity solutions an urgent priority
Email-based identities are seen by marketers and publishers as of limited value.
Podcasts now a top channel for B2B marketing
B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.
How to quantify the ROI of data using decision playbooks
Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks.
6 email metrics to help reach marketing goals and make business decisions
Here are the valuable metrics beyond opens and clicks that can impact your business.
The moving target of permissible PII
New rules for collecting and using personally identifiable information are emerging, shifting the balance in favor of the consumer.
Twitter’s demise would cost marketers an important, useful channel
The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand.
Modeled behavior: A future-proofed new measurement strategy
Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.
Marketo’s October releases: A manager’s guide
The latest Marketo release includes several enhancements to Dynamic Chat features that will improve user experience.
How to guarantee your marketing wins every time
Ensure every campaign you launch has the highest chance of success by making one simple shift in how you approach your marketing.
Webinar: 5 Ways to make CX drive conversions and revenue
Deliver more engaging, personalized experiences.
6 data collection tactics for marketing in the cookieless future
When customers are more involved in the process, your marketing automation program will benefit from better data.
5 ways to tune up your unsubscribe process before the holidays
Goodbye doesn't have to mean "get lost." Here's how to make your email unsubscribe process more user-friendly.
The role of modern marketing in carbon reduction
By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain.
The MRI principle: Why it’s beneficial for martech practitioners
Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here's why.
Channel groups: Getting started with Google Analytics 4
Channel groups are rules-based definitions of website's traffic sources that let you monitor the performance of those sources.
10 CDP implementation mistakes to avoid
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.