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Data

Using analytics to optimize marketing spend and drive sales

CarMax maps out their growing omnichannel marketing analytics strategy.

Chris Wood | May 5, 2022 at 11:05 am ET

Marketing Operations

How did you change up your stack? Take the 2022 MarTech Replacement Survey

Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.

Kim Davis | May 5, 2022 at 10:09 am ET

Data

Is there any incentive to crack down on programmatic ad fraud?

"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.

Constantine von Hoffman | May 5, 2022 at 10:07 am ET

Marketing Operations

3 effective ABM strategies you should consider

The best ABM strategies go beyond targeting the most obvious accounts.

Corey Patterson | May 4, 2022 at 12:29 pm ET

Data

The journey from journalism to SEO marketing expert

"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."

Constantine von Hoffman | May 4, 2022 at 11:05 am ET

Performance Marketing

A new way to navigate agile marketing

Not all companies can afford a coach, but even small companies can benefit from agile marketing.

Stacey Ackerman | May 4, 2022 at 10:50 am ET

Customer & Digital Experience

Good morning: Trust the experience

Gen Z audiences will trust an easier social commerce experience.

Chris Wood | May 4, 2022 at 9:56 am ET

Data

BlueConic named a leader in IDC MarketScape CDP Vendor Assessment

CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams.

BlueConic | May 4, 2022 at 7:00 am ET

Marketing Management

The 2022 martech landscape shows the space growing towards 10,000 solutions

Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.

Kim Davis | May 3, 2022 at 2:15 pm ET

Data

Good morning: Everything a company does is part of its marketing

Customers notice when an organization’s values don’t align with its brand values.

Constantine von Hoffman | May 3, 2022 at 1:10 pm ET

Data

How B2B marketers can activate first-party data in their CDP

CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.

Chris Wood | May 3, 2022 at 11:22 am ET

Marketing Operations

Why we care about social media marketing: A guide for brands

Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.

Akshat Biyani | May 3, 2022 at 9:34 am ET

Data

Integrate announces Social and Cross-Channel Insights

The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.

Kim Davis | May 3, 2022 at 9:15 am ET

Performance Marketing

Master the art of A/B testing

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.

Cynthia Ramsaran | May 2, 2022 at 3:59 pm ET

Performance Marketing

HubSpot’s release brings quoting and payments improvements

Service Hub gets some extra love, plus many more updates in the last month.

Jen Bergren | May 2, 2022 at 3:55 pm ET

Performance Marketing

Roku expands measurement program to boost streaming advertiser experience

Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.

Chris Wood | May 2, 2022 at 2:02 pm ET

Marketing Operations

Why WebOps is critical to digital marketing success

Your brand's marketing ops department isn't complete without WebOps.

Corey Patterson | May 2, 2022 at 12:56 pm ET

Data

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.

Constantine von Hoffman | May 2, 2022 at 11:46 am ET

Performance Marketing

Is WordPress really the answer for all businesses?

The content management tool may not be a good fit for general purpose WCM services.

Tony Byrne | May 2, 2022 at 10:12 am ET

Customer & Digital Experience

How AI lets marketers create human-centric CX at scale

65% of customers say a positive brand experience is more influential than great advertising.

Constantine von Hoffman | Apr 29, 2022 at 3:33 pm ET
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Take a Crawl, Walk, Run Approach to Multi-Channel ABM

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Enterprise SEO Platforms: A Marketer’s Guide

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Email Marketing Platforms: A Marketer’s Guide

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Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

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