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More from MarTech: Page 4
Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here's why.
Channel groups are rules-based definitions of website's traffic sources that let you monitor the performance of those sources.
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy.
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
A collection of all the tools and resources we've mentioned in our GA4 series, plus a few extra. We'll be adding to it in the future.
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.
It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.