Reclaiming the power of the story — fueled by data and AI
Stop choosing between AI efficiency and human trust. At the May MarTech Conference, we discussed using data for stories that resonate with buyers.
More from MarTech: Page 4
Medallia survived, but the real story should worry marketers
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on.
How OSI could finally fix ABM’s biggest data problem
A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools.
Your team has already voted on your martech stack
When marketing teams lose faith in enterprise platforms, unofficial tools and hidden workflows take over.
Marketing artificial intelligence (AI)
You could already have the data AI needs to deliver value
The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen.
Winning the next era of local visibility: How AI is changing local search
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
Creating meaningful moments across the customer journey
Personalization fails when it feels like surveillance. At the May MarTech Conference, we discussed building trust throughout the customer journey.
AI use and fatigue growing among consumers
New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence.
How to build content your competitors cannot copy
Learn how to turn internal expertise into content that stands out in a sea of AI generated sameness.
How video helps you build better AI content with RAG
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content.
Gmail’s AI Inbox may redefine deliverability
AI-generated summaries and prioritization could determine which emails actually get seen and which disappear into the background.
Amplitude and Statsig deal raises questions for customers
Amplitude gets the Statsig platform and customers, but OpenAI keeps the team that built the technology.
How to earn customer trust in the age of AI
Strong customer relationships are built through consistent actions, shared goals, and a genuine commitment to customer success.
Optimization and personalization
Why AI personalization strategies fail
Most personalization plans collapse during execution because operational realities don't match the vision.
Moving beyond silos to align complex customer journeys
Complex campaigns break down when platforms, channels, and data flows fall out of sync. Martech helps keep customer journeys aligned.
AI SEO punishes lazy marketing strategies
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
Twilio launches conversation layer to unify AI and human interactions
New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction.
Data quality will make or break your lead gen strategy
On the surface, not much has changed about B2B lead generation, but the infrastructure behind the data is more vital than ever.
Marketing artificial intelligence (AI)
Why AI agent adoption is creating unseen risk across the enterprise
From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities.
Why performance marketing needs more than ROAS
Return on ad spend can’t explain growth. Here’s how to evaluate marketing’s true contribution to business outcomes.
Your email A/B test winner might be lying (and it’s costing you)
Why single-metric wins, short test windows, and surface-level analysis in email marketing hold your program back — and what to do instead
AI is pushing copyright enforcement into DAM
From deepfakes to unlicensed assets, new risks are emerging. Learn how governance and workflows can keep them in check.
Martech 2026: AI drives a major industry reset
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built.
Digital video ad spend surges as AI and targeting reshape strategy
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes.
The intent data playbook is breaking down
When everyone targets the same in-market accounts, pipeline suffers. Learn how to build custom signals your competitors don’t have.
The third parties shaping your brand in AI search
AI answers are shaped by sources beyond your site. Understand which platforms matter and how to ensure your brand shows up accurately.
How marketing leaders are succeeding in the AI era
Despite AI reshaping markets, most CMOs are still seen as execution-focused, creating a gap that threatens their strategic relevance.
How RevOps teams should adapt as martech and adtech converge
As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth.
Marketing artificial intelligence (AI)
Why AI agents need decision authority
Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk.
Why SaaS is moving from features to outcomes
AI is compressing feature value and shifting how SaaS gets priced. Outcomes now drive growth, differentiation, and monetization.
Why affiliate marketing still needs humans in the AI era
As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results.
Digital asset management (DAM)
Can DAMs keep up as content demands outgrow workflows?
New MarTech research shows that as asset volume and personalization increase, DAMs' focus must shift to content management at scale.
Marketing artificial intelligence (AI)
Why we trust AI when it makes things up
As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult.
AI shopping hits a trust ceiling even as AI adoption rises
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go.
Your marketing automation isn’t broken, it’s overloaded
As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results.
AI moved forward, marketing did not
Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete.
Marketing artificial intelligence (AI)
Delegated authority is the missing layer in the AI martech stack
Scaling AI without a clear governance layer risks uncoordinated liability. Delegated authority gives your agents the guardrails needed to act with confidence.
How to focus marketing on high-impact work
If your marketing team spends too much time on low-effort, mind-numbing work, burnout is only one problem headed your way.
Salesforce launches Agentforce Operations to automate back-office work
New AI agents aim to cut manual tasks and speed up workflows across disconnected systems in the back office.
What vibe coding misses and what open source gets right
As AI-driven development accelerates, ownership and maintenance questions grow. Here’s how open source offers a path forward.