Experience
5 ways to improve on-site search
For starters, your whole marketing team should be on the same page when it comes to site search.
Data
A single source of truth is the foundation of any digital ecosystem
Marketers can truly understand each customer as an individual.
Management
How marketers responded to the pandemic: technology replacements
When marketers take a hard look at their tech stacks, what other considerations are they acting on?
Data
Google delays the timeline for testing FLoC
A delay on testing until Q1 2022 may mean further delays in phasing out third-party cookies.
Operations
Perkuto acquired by MERGE
The marketing ops consultancy joins the storytelling and technology platform.
Operations
Open season on CRMs?: Friday’s Daily Brief
From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data.
Performance
Using psychology and better data practices to get customers closer to purchase
Optimizing campaigns with psychological insights saves times and makes you more competitive.
Data
What do marketing attribution and predictive analytics tools do?
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
Operations
Marketing ops shouldn’t perform procurement
Marketing operations should absolutely be involved in the procurement of marketing tech. But it shouldn't be running the buying process.
Experience
Click to give with GreaterGood: Thursday’s Daily Brief
Plus email open rates, LinkedIn influencers and identity resolution.
Data
Terminus acquires Zylotech, the B2B CDP
ABM platform Terminus adds an established, standalone CDP to its offerings.
Performance
How to become a B2B influencer on LinkedIn
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft.
Performance
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
Performance
How GreaterGood used personalized email to boost sales and charitable transactions
The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.
Transformation
Mistakes that should be sidestepped: Wednesday’s daily brief
Plus, customize your ABM campaigns.
Data
How Dennis Publishing made first-party data core to its business transformation
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
