Why CMOs must cross the technical divide
Here's why today's CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.
More from MarTech: Page 4
5 key elements of successful ABM strategies
This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies.
Ryan Phelan: Spotlight on the expert
A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert.
Nielsen’s national TV ratings gets accreditation back after 19-month suspension
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
6 tips for optimizing LinkedIn content for B2B marketing
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
3 reasons why you need to embrace journey-centricity
Transform customer journeys for better CX and results.
D2C beauty shoppers are split between low prices and scarcity
Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.
Spend on marketing analytics and data infrastructure to grow sharply
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.
4 steps to take before hitting go on your new martech platform
Focus on these four key areas when migrating your systems from one martech platform to another.
A must-read Guide for DTC Marketers
Conquer the customer journey with these top-performing campaigns.
2022’s strong digital ad revenue growth unlikely to continue
IAB: 2022's 10.8% increase in digital advertising revenues was a drop from the previous year's unprecedented 35% growth.
Why we care about marketing attribution modeling
Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer.
MarTech Salary and Career: Jennifer Luby on facing challenges
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."
Harness the power of customer data to stay ahead of the competition
In this webinar, learn key strategies to acquire and engage the right customers.
Marketing artificial intelligence (AI)
Italy lays out requirements for ChatGPT’s return
Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
Scanning the faces that scan the mobile screens
Emotions expressed by facial expressions can diagnose user reactions to mobile ads.
Marketing artificial intelligence (AI)
Mailchimp, Sprout Social lead this week’s AI-powered martech releases
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
DTC marketers planning to up CTV/OTT spend this year
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023.
MetLife uses agile marketing to unleash pet insurance sales
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
Marketo’s March releases: A manager’s guide
Dynamic Chat enhancements continue, plus landing pages get a facelift.
How to align B2B sales and marketing teams
Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
MarTech Salary and Career: Greg Morales on the joy of always learning
"There's always something new to uncover. ... It's a giant sandbox where I can just take all the toys and move them wherever."
Drive better customer intelligence for a better customer experience
Learn how to get to the heart of customer experience with data that delivers.
24 questions to ask identity resolution vendors during a demo
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Meet 3D virtual influencers, the new breed of marketing influencers
Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.
Marketers need a unified platform, not more standalone tools
Oracle says the argument is over and the unified platform beats collections of best of breed solutions.
Should you use your data warehouse as your CDP?
There's a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.
Does your organization need an identity resolution platform?
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
How B2B marketers can help sales overcome customer indecision
B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here's a framework for overcoming customer indecision and accelerating revenue.
Marketing artificial intelligence (AI)
This week’s new AI/ChatGPT-powered martech products
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
Level up your marketing with in-game advertising
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
Frequent promotions and salary increases contribute to thriving martech careers
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
Marketing artificial intelligence (AI)
The end of marketing or a new beginning? The truth about AI
Artificial intelligence is shifting marketing approaches. Here's what you need to know to stay up-to-date and prepare for what's ahead.
Data plus analytics is the route to the truth
Data can only steer you right if you apply analytics to understand what it's trying to tell you.
Identity resolution buyer’s guide
What is an identity resolution platform?
Let's dive into the main capabilities and leading benefits of identity resolution platforms.
MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
6 tactics to create recession-proof email marketing
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
3 ways to drive sales with email
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
Spend your marketing budget wisely with incrementality measurement
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.