The role of modern marketing in carbon reduction
By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain.
More from MarTech: Page 4
The MRI principle: Why it’s beneficial for martech practitioners
Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here's why.
Channel groups: Getting started with Google Analytics 4
Channel groups are rules-based definitions of website's traffic sources that let you monitor the performance of those sources.
10 CDP implementation mistakes to avoid
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
Soundrise connects advertisers to podcast creators with shared values
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy.
Webinar: Deliver consistent customer experiences and deeper engagement
Learn how to manage multiple websites to give your customers the best experiences.
Survey finds gamers prefer native ads
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry.
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
B2B marketing budgets stalled out in 2022
57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts.
Tools and resources: Getting started with Google Analytics 4
A collection of all the tools and resources we've mentioned in our GA4 series, plus a few extra. We'll be adding to it in the future.
5 ways marketing and IT can work better together
What's your relationship with your IT team? Adversarial? Collaborative? Non-existent? Here's how to drive better results with good teamwork.
Make business more human with Qualtrics solutions
Learn how to improve customer experiences and lower costs with marketing analytics and intelligence solutions from Qualtrics.
Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.
From capturing leads to generating demand: Breaking down B2B marketing’s pivot
It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.
4 digital marketing pain points SMBs face today
Advertising hurdles SMBs face – and solutions to level up.
Google rolls out new features for GA4
GA4 adds real-time behavioral modeling, more customization and the Setup Assistant gets a big improvement.
How to prepare teams for customer journey orchestration
Here are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them.
Brands are betting heavily on CTV advertising
It's almost unanimous. 98% of brands believe Connected TV advertising will be bigger than mobile in the next two to three years.