Sponsored by Semrush, written by Veruska Anconitano & edited by Nichola Stott Over the years, latent semantic indexing (LSI) and latent semantic indexing keywords (LSI keywords) have been among the most debated issues among SEOs and marketers. There’s still no clear consensus on whether LSI and LSI keywords in the context of search engine marketing […]
Marketing artificial intelligence (AI)
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness.
Marketing artificial intelligence (AI)
Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.
Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.
Diversity and inclusion in marketing
A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.
From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents.
Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.
High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means.
Marketing artificial intelligence (AI)
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.
Marketing artificial intelligence (AI)
What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
We've updated our story on bulk email restrictions with news that Google will begin deleting inactive accounts on Dec. 1, 2024.
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.
Customer relationship management (CRM)
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.
Symphony Creative Studio turns product descriptions or URLs into video clips.
Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance.
Marketing artificial intelligence (AI)
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.
Learn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience.
Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year.
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies.
Marketing artificial intelligence (AI)
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds.
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.
Get the latest on Google's plan to protect user privacy in the advertising ecosystem. Updated with the latest concerns from the U.K. CMA.
Customer journey orchestration
See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations.