Data
Using analytics to optimize marketing spend and drive sales
CarMax maps out their growing omnichannel marketing analytics strategy.
Data
CarMax maps out their growing omnichannel marketing analytics strategy.
Marketing Operations
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Data
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Marketing Operations
The best ABM strategies go beyond targeting the most obvious accounts.
Data
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Performance Marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
Customer & Digital Experience
Gen Z audiences will trust an easier social commerce experience.
Data
CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams.
Marketing Management
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Data
Customers notice when an organization’s values don’t align with its brand values.
Data
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
Marketing Operations
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
Data
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Performance Marketing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Performance Marketing
Service Hub gets some extra love, plus many more updates in the last month.
Performance Marketing
Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.
Marketing Operations
Your brand's marketing ops department isn't complete without WebOps.
Data
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Performance Marketing
The content management tool may not be a good fit for general purpose WCM services.
Customer & Digital Experience
65% of customers say a positive brand experience is more influential than great advertising.