Advertisers spent $40.2 million through September 2023, nearly four times more than 2022 investments in the same period.
More from MarTech: Page 3
Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI.
Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate.
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs.
61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI.
News publishers are concerned AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
87% are more likely to return at other times of the year after visiting and buying from a small business during the holidays.
The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization.
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers.
67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product.
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization.
Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs.
74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study.