Marketing artificial intelligence (AI)
Bing Chat opens up to more users and developers with API, expanded visual answers
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
More from MarTech: Page 3
Marketing artificial intelligence (AI)
AI-powered martech: This week’s new releases
Roku's contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week's roundup of AI products.
How B2B CMOs use CX to thrive amid economic uncertainty
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here's how to get there.
How to connect with Gen X, Millennials and Gen Z
Presenters in this live webinar will reveal the newest trends in consumer behavior.
Beyond boundaries: The future of digital content
UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet.
4 tips to ease the transition from UA to GA4
It's less than two months until Universal Analytics sunsets. The "Google Whisperer" is here to help you transition to Google Analytics 4.
12 questions to ask SEO platform vendors during the demo
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
The art of natural funneling: How to lead your readers without forced CTAs
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
Forrester Total Economic Impact study reveals increased efficiency for marketers
Learn how marketers reduced operational costs with up to 90% time savings.
IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Scott Brinker unveils 2023 martech landscape
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
How to make revenue generation a company-wide effort
Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here's how.
More pressure on B2B marketers to prove ROI
41% report feeling more pressure on ROI. 27% say it's getting overwhelming and 14% say it makes them want to pull their hair out.
How to send more emails and grow your subscriber list
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
Google sets deadline for getting data out of Universal Analytics
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
3 ways B2B marketers can use generative AI
Here's how to incorporate generative AI into your keyword research, content creation and data analysis efforts.
Marketing artificial intelligence (AI)
We turned MarTech into a chatbot. This is what we’ve learned (so far)
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers.
Discover the ultimate marketing strategy for increased ROI and lead generation
Build your brand and maximize marketing impact with this formula for success.
How a non-profit farmers market is leveraging AI
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Marketing artificial intelligence (AI)
Automation and AI: The power to build true digital experiences
Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations.
Marketing artificial intelligence (AI)
This week’s roundup of the latest martech featuring AI/ChatGPT
Here's all the AI-powered martech products, platforms and features announced this week and available to use right now.
Say goodbye to third-party data and hello to better customer experiences
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
From clicks to conversions: Drive performance with marketing AI
In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
MarTech Salary and Career: Monique Battiste on charging ahead
"AI will never take the place of a human being. AI will never take your place because you give it more personality."
HubSpot’s March 2023 releases: The manager’s guide
AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
How to outsource link building: Benefits and tips to follow
Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
Compare 10 top marketing automation platforms
This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
B2B marketers remain optimistic in the face of major challenges
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year.
How AI can help address the marketing ops talent shortage
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand?
Finding the best email marketing platform: 20 questions to ask
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
How AI can recession-proof your business
As economic headwinds threaten your business, adopting an automation solution can minimize a negative impact on your organization.
Microsoft ad platforms end support of Twitter tomorrow
Move comes four days before Twitter will start charging enterprise users at least $42,000 a month to access its API.
Where B2B brands win and lose on customer retention
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.
Google to remove GA4 integration with Optimize
The good news is that Google plans to replace it with something bigger and better.
‘Bad’ digital ad spending can harm the environment
As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
Why we care about marketing automation
Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow.
How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.