AI is making customers expect more and tolerate less
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
More from MarTech: Page 3
7 AI search myths busted by data
AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new Creator Discovery feature.
Marketing artificial intelligence (AI)
Get more from AI without spending more
AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and spend less.
Salesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.
States are rewriting the rules of social media
Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.
B2B marketing attribution is messy. Can it be fixed?
Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen.
Stop building strategy around your martech stack
A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.
What 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
Marketing artificial intelligence (AI)
Braze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
4 reasons your brand guidelines must become a brand system
Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.
Shoppers will spend more and buy less this holiday season
Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.
How to build a visual SEO strategy for AI search
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.
Optimizing content for generative engine search models
Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.
6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys
From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline.
What marketing job postings say about AI skills
Research shows employers want marketers who can turn processes into working AI automations.
Marketing artificial intelligence (AI)
AI made marketing faster than it made marketing better
AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.
GTM teams are losing track of their AI agents
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.
Marketing artificial intelligence (AI)
Why you need to stop treating LLMs like people
When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.
The martech skills you need to survive
Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform changes.
Martech category labels don’t mean anything anymore
Six years of DXP homepage snapshots show how quickly martech vendors change their labels — and how little those labels reveal about the product.
B2B brands turn to creator video to fight AI slop and aid AI search
Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products.
How to build cross-sell email flows that drive repeat purchases
The first purchase gives you clues about what a customer may need next. Use them to build more relevant post-purchase journeys.
AI search is changing ecommerce forever
The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.
OpenAI testing third-party-style tracking in ChatGPT ads
A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.
The real AI advantage is what your company already knows
AI amplifies what you feed it. Capture customer knowledge, past decisions, and hard-won experience to make that output more valuable.
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age
Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.
Retail media is evolving. Here is what marketers should value now
Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.
IAB sets new standards for agentic buying and measurement
New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement.
Marketing artificial intelligence (AI)
How to build a marketing team with AI coworkers
Before adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable.
When flat marketing budgets threaten growth
Find efficiencies across AI, agencies, technology, and staffing while protecting the investments that drive future demand.
Your site migration needs a paid search playbook
Google’s organic migration guidance is extensive. Paid search advertisers need clearer answers about what changes, resets, and recalibrates.
Building an AI governance framework for marketing
Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks.
Do you really need so much marketing?
Every new asset creates more work downstream. Rethink review, approval, and testing before scaling AI output.
AI is telling consumers not to buy your product
Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance.
Faster AI can make slow marketing processes worse
AI doesn't fix broken workflows — it exposes them. Here's how to eliminate hidden bottlenecks and modernize your team’s operating model.
Your marketing automation needs more context
When marketing automation forgets recent buyer activity, messaging falls flat. Here's how to give your workflows context and build smarter customer journeys.
What happens to martech when the CMO disappears?
Fewer Fortune 500 companies have CMOs, but marketing isn't going away. Its broader mandate is changing what martech needs to deliver.
Why you need to know the ‘nones’ of your business
As unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them there.
HubSpot rebuilds its platform around AI agents
A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they need.