Marketing Management
Getting started with the Agile Marketing Navigator: Creating a Blueprint
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Marketing Management
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Customer & Digital Experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
Customer & Digital Experience
The conversational platform generates dialogue-driven SMS to guide the customer journey.
Performance Marketing
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
Salary and Career
Woman in martech earn an average of 0.70¢for every $1 a man earns.
Marketing Analytics
"It's essential to have an understanding of what data you want and why."
Marketing Management
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
Performance Marketing
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
Performance Marketing
The in-game advertising community are coming together to develop common standards and metrics.
Salary and Career
"I love marketing because I really feel it’s the pulse of the customer experience."
Marketing Management
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
Digital Transformation
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
Salary and Career
"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
Marketing Management
Marketing and marketing operations are hot career options.
Customer & Digital Experience
74% say communicating honestly and transparently is more important now than pre-pandemic.
Digital Transformation
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
Data
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
Marketing Operations
Privacy management startup hit by flight of capital out of VC funds.
Data
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Customer & Digital Experience
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.