Marketing artificial intelligence (AI)
Bing Chat opens up to more users and developers with API, expanded visual answers
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
Marketing artificial intelligence (AI)
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
Marketing artificial intelligence (AI)
Roku's contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week's roundup of AI products.
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here's how to get there.
Presenters in this live webinar will reveal the newest trends in consumer behavior.
UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet.
It's less than two months until Universal Analytics sunsets. The "Google Whisperer" is here to help you transition to Google Analytics 4.
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
Learn how marketers reduced operational costs with up to 90% time savings.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here's how.
41% report feeling more pressure on ROI. 27% say it's getting overwhelming and 14% say it makes them want to pull their hair out.
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
Here's how to incorporate generative AI into your keyword research, content creation and data analysis efforts.
Marketing artificial intelligence (AI)
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers.
Build your brand and maximize marketing impact with this formula for success.
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Marketing artificial intelligence (AI)
Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations.
Marketing artificial intelligence (AI)
Here's all the AI-powered martech products, platforms and features announced this week and available to use right now.
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
Here are some questions to ask to determine if your organization can benefit from this software adoption.
"AI will never take the place of a human being. AI will never take your place because you give it more personality."
AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year.
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand?
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
As economic headwinds threaten your business, adopting an automation solution can minimize a negative impact on your organization.
Move comes four days before Twitter will start charging enterprise users at least $42,000 a month to access its API.
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.
The good news is that Google plans to replace it with something bigger and better.
As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.