Marketing artificial intelligence (AI)
AI ad spending has skyrocketed this year
Advertisers spent $40.2 million through September 2023, nearly four times more than 2022 investments in the same period.
More from MarTech: Page 3
Putting customers first: The key to successful customer data exchange
Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI.
HubSpot buying B2B data source ClearBit
HubSpot users will soon have direct access to ClearBit's third-party data on millions of businesses. Updated with further commentary.
Sponsored White Papers & Webinars
Go beyond cookies and stay ahead in a privacy-first world
Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate.
EU authorities ban Meta from using personal data for advertising
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.
Breaking through the noise: How brands can connect with today’s consumers
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs.
Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI.
Report: Generative AI violates copyrights of news publishers
News publishers are concerned AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
3 ways email marketers should actually use AI
Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
Ruben Ugarte: Spotlight on the expert
Ruben Ugarte is a lifelong learner, always eager to explore new topics and share his knowledge with others.
84% of consumers want to buy from small businesses this holiday season
87% are more likely to return at other times of the year after visiting and buying from a small business during the holidays.
Navigating shifting markets: New products and messaging and the power of storytelling
The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
3 ways GA4 is way better than UA
Universal Analytics is dead! Here are three reasons marketers should be saying, "Long live Google Analytics 4!"
TikTok users have post-holiday shopping plans
TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions.
What to do if customers aren’t receiving your confirmation emails
Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences.
Become a data champion by mastering marketing analytics automation
In this webinar, you'll gain the power of optimizing campaign performance effortlessly across all channels.
Europe gets ad-free Facebook and Instagram subscriptions
Company also puts a "temporary" ban on advertising to minors to avoid violating new EU privacy protections.
Email marketing strategy: A marketer’s guide
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you.
Marketing artificial intelligence (AI)
Executing a TikTok campaign: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Marketo’s October 2023 releases: A manager’s guide
Refinement is the theme this month, focusing on improving features for better user experiences and functionality.
The CMO’s practical guide to personalization
Personalization is more than martech; it's the future of consumer engagement. Amid challenges, the goal remains — genuine human connections.
Chrome’s IP address protection initiative presents new challenges for marketers
IP address protection seems on a faster track for the most popular web browser than cookie deprecation.
HubSpot and TikTok announce lead gen CRM integration
The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot's Smart CRM.
Making sense of composable CDPs: What martech buyers need to know
Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization.
Amazon ad services revenue up 26% to $12 billion in Q3
The retail giant attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Build trust and boost profits with programmatic ads
This digital advertising webinar will help you stay ahead with consent-driven ad strategies.
Diversity and inclusion in marketing
New adtech partnership unlocks inventory for multicultural publications
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers.
Marketing artificial intelligence (AI)
The latest AI-powered martech releases, features and updates
67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product.
Meta third-quarter revenue up by 23%
Surging digital ad market and layoffs combine to give Facebook parent $11,6 billion in profit, more than twice what it was a year earlier.
4 ways to get more value from your martech investments
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization.
PSA campaign gets impressive results from new adtech
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment.
Lisa Peyton: Spotlight on the expert
Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future.
Snap revenue up 5% on stronger digital ad market
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers.
Marketing artificial intelligence (AI)
SAP CX makes its generative AI move
The global software giant explains how it is infusing SAP CX with genAI tools for marketing, sales, commerce and customer success.
Marketing artificial intelligence (AI)
The new frontier of visual content: A marketer’s guide to AI
Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs.
Yelp unveils enhanced ad targeting
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.
How consumers are contacting brands on social media this holidays
74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study.
3 ways to improve team satisfaction and growth with agile marketing
Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement.
Martech investments decline in Q3: Where did the funding go?
The latest martech developments in Q3 2023, covering investment shifts, emerging AI tools and M&A highlights.
Transforming email addresses into actionable insights
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.