Experience
Salesforce announces enhancements to Digital 360
Product announcements from today's Salesforce Connections.
Management
Google News transparency policy, OOH is back: Wednesday’s Daily Brief
Plus, the Agile Marketing Manifesto will be refreshed.
Experience
Pride: It’s not just for June
Brands need to engage year round with LGBTQ audiences if they're to win over the younger generation
Experience
SMX Advanced kicks off in two weeks… don’t miss out!
Register now to get your All Access pass for just $249 -- or bundle with a two-day workshop for $379 — and join us online in two weeks!
Experience
Marketers take advantage of out-of-home as people get back outdoors
Brands have been waiting, and the tools are now in place for full-funnel OOH execution.
Transformation
Real transformation in the B2B customer journey: Tuesday’s daily brief
Plus marketing analytics for financial decisioning.
Operations
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
Transformation
Will marketing and sales finally align around RevOps and agile go-to-market strategies?
From re-imagining the funnel to re-organizing operations, B2B marketing and sales are transforming.
Operations
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
Management
When presenting, less is more: Thursday’s daily brief
Plus Mindtickle's conversation intelligence for sales and the renewed interest in driving in-store traffic.
Performance
The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
Operations
MOPs Rundown: What matters in Marketo, Bizable and Workato’s May releases
Marketing operations agency Perkuto shares its monthly take on new features like Marketo’s forms enhancement and Workato’s Accelerators.
Performance
ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.
Management
The Real Story on MarTech: Apply design thinking to select the right vendor
Put design thinking at the center of your marktech evaluation and acquisition strategy.
Experience
Interest in headless CMS is growing: Wednesday’s daily brief
Plus Verizon's DOOH suite, and full transparency on Unified ID 2.0.
Data
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.
Experience
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
Experience
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
Performance
Brand safety Whack-a-Mole: Marketoon of the Week
Taking a proactive stance against digital faux pas.