Operations
What is marketing automation software and what does it do today?
Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a marketing automation platform.
Operations
What clients need from your marketing agency today
Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.
Experience
Your customer has evolved. So should your marketing.
Digital-first no longer means email-first. Marketers must move beyond a single-channel marketing approach to reach buyers where they are – in all channels.
Performance
How Serial 1 leveraged visual intelligence to increase web conversions
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
Operations
Though marketers wanted to save on cost, better features drove 2021 technology replacements
MarTech Replacement Survey finds teams wanted to indeed save money during the pandemic, but they wanted better capabilities even more.
Management
Is marketing behind the times? Monday’s daily brief
Plus, email testing to win more conversions.
Performance
Oracle Fusion Marketing reduces the role of traditional CRMs
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
Transformation
Stensul integrates its email creation platform with Slack and Teams
Email creative activity will now be directly shareable through the major collaborations platforms.
Performance
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
Data
Can AI threaten human rights?: Friday’s Daily Brief
Plus why pre-2020 customer data, B2C or B2B, is pretty much useless.
Transformation
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
Uncategorized
When it comes to women, marketing is behind the times
Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.
Data
5 ways data can help you understand your buyer’s journey now
In this live webinar, learn how to create a better user experience and give your customers what they need.
Operations
Real Story on MarTech: Getting to DAM 3.0
There are three stages of maturity in the digital asset management space.
Operations
Why marketing ops professionals are on the front lines of marketing
Marketing ops is critical to the most important things marketing organizations do today.