Level up your marketing with in-game advertising
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
More from MarTech: Page 5
Frequent promotions and salary increases contribute to thriving martech careers
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
Marketing artificial intelligence (AI)
The end of marketing or a new beginning? The truth about AI
Artificial intelligence is shifting marketing approaches. Here's what you need to know to stay up-to-date and prepare for what's ahead.
Data plus analytics is the route to the truth
Data can only steer you right if you apply analytics to understand what it's trying to tell you.
Identity resolution buyer’s guide
What is an identity resolution platform?
Let's dive into the main capabilities and leading benefits of identity resolution platforms.
MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
6 tactics to create recession-proof email marketing
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
3 ways to drive sales with email
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
Spend your marketing budget wisely with incrementality measurement
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
Marketing artificial intelligence (AI)
Why ChatGPT may be a blessing and a curse for agencies
AI is making it faster and easier to create content. This increases agencies' productivity and the likelihood of clients doing it themselves.
Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
Marketing technologists are well-rewarded
The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
How to increase website engagement with content recommendations
Here's how to develop the best content recommendation strategy for your website that puts the reader first.
MarTech’s content marketing experts to follow
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow..
ChatGPT under threat from European regulators
Concerns about GDPR compliance might extend to other AI solutions too.
Conversational marketing: A guide to a key B2B GTM strategy
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
Working with freelance marketing talent
Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
8 inexpensive professional development ideas for martech pros
Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals.
Kraft Heinz and Gatorade tap in-store video screens for March Madness
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
Marketing artificial intelligence (AI)
This week’s new AI-powered martech products, platforms and features
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.
Going back to basics: Marketing as a conversation
At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you're talking to.
AI powered marketing automation: How to make it work for you
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
MarTech Salary and Career Survey shows a profession coming into its own
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
Adobe’s roadmap for B2B, CDP and product analytics
A deeper dive into the Adobe Summit product news that went beyond Adobe Firefly and generative AI.
Scaling agile with the Agile Marketing Navigator framework
The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience.
New SEO study reveals the biggest investments of 2023
Insights into the future of digital marketing and paid media.
Domain Authority is dead: Focus on SEO content that ranks
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
Movable Ink unveils mobile suite
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
Salesforce spring 2023 release: The business executive’s guide, part 2
A look at recent Salesforce enhancements to Sales and the Customer Data Platform.
How to map marketing science to the customer journey
Connecting creative work with brain science to trigger different behaviors along the customer journey.
SAP moves to a composable commerce offering
Composability is the latest stage on SAP's commerce journey along with a range of new composable storefronts.
Join us online THIS WEEK for MarTech… for free
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
The fight over banning TikTok could result in something good for marketers
It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.
What are the top skills you need for digital marketing?
Investing in the right marketing talent, tools and processes helps organizations keep up with the competition.
HubSpot’s February 2023 releases: The manager’s guide
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more.
Salesforce, Google partner on local commerce
A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.
Digital asset management (DAM)
DAM governance structure defined and explained
A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.
Why B2B brands must focus on orchestrating meaningful customer engagement
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.