Two experts discuss virtual worlds and how marketers can connect with metaverse users.
More from MarTech: Page 5
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX.
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
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B2B martech spending may increase an average 13.5% over the next two years, down significantly from the 17.4% average increases since 2020.
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly.
Big troves of customer data still don't trump small focus groups. Quantitiative and qualitative approaches need to work together.