Customer & Digital Experience
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Customer & Digital Experience
The interactive content platform will deliver creative directly to Highspot and Showpad.
Data
What are the strengths and weaknesses of different data providers?
Customer & Digital Experience
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
Performance Marketing
When it comes to improving your email programs, it's all about the numbers.
Digital Transformation
And that's why the MarTech Replacement Survey is so important.
Customer & Digital Experience
Without a full view of customer data, marketers will have a hard time improving brand experiences.
Marketing Management
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Data
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
Data
CarMax maps out their growing omnichannel marketing analytics strategy.
Marketing Operations
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Data
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Marketing Operations
The best ABM strategies go beyond targeting the most obvious accounts.
Data
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Performance Marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
Customer & Digital Experience
Gen Z audiences will trust an easier social commerce experience.
Data
CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams.
Marketing Management
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Data
Customers notice when an organization’s values don’t align with its brand values.
Data
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
Marketing Operations
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.