Google rolls out new features for GA4
GA4 adds real-time behavioral modeling, more customization and the Setup Assistant gets a big improvement.
More from MarTech: Page 5
How to prepare teams for customer journey orchestration
Here are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them.
Brands are betting heavily on CTV advertising
It's almost unanimous. 98% of brands believe Connected TV advertising will be bigger than mobile in the next two to three years.
Stakeholders: Getting started with the Agile Marketing Navigator
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Drive more revenue now: Customer-focused strategies to boost conversion rates
Drive conversion rates so stellar, you’ll calculate them twice just to be sure.
Digital asset management (DAM)
3 steps to superpower your DAM system
DAM promises to speed up processes by unifying content and making it easier to find. Here's how to make the promise a reality.
Genie is a step beyond the Salesforce CDP
Genie represents a rethinking of Salesforce's approach to customer data.
4 reasons why it’s hard to prove impact in marketing ops
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts.
Cirque du Soleil spotlights its digital strategy
The world's largest contemporary circus deploys a composable martech stack with key components from Sitecore.
3 steps to get ready for Siri, Alexa and other machine customers
There are more machines with the potential to act as customers than humans on the planet. Here's how to handle them.
Compare 10 top email marketing platforms
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Is it time to upgrade your email marketing platform?
PolyientX launches self-service NFT platform
The platform is no-code and aims to deliver an NFT-based loyalty and rewards program.
5 tactics to get the 2023 email marketing funding you deserve
Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests.
The digital transformation of a traditional business publisher
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.
GA4 Setup Assistant part 2: Getting started with Google Analytics 4
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property.
How to make web accessibility a part of digital marketing efforts
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities.
Adobe reports growing opportunities for “non-professional” content creators
The "side hustle" content creator economy is thriving, with earnings growing and influencers highly valued.
HubSpot’s September releases: A manager’s guide
HubSpot has new Campaign templates, CRM records improvements, video overlays, SEO and Payments reporting.
Sponsored White Papers & Webinars
It’s time to reconsider how you measure and interpret your email campaign performance
If open rates aren’t the metric they once were, what is?
Webinar: 5 ways to improve content strategy in 2023
Tune in for valuable tips on how you can revamp your own content programs.