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Customer & Digital Experience

Ceros announces new integrations with sales enablement platforms

The interactive content platform will deliver creative directly to Highspot and Showpad.

Kim Davis | May 6, 2022 at 1:43 pm ET

Data

A guide to the strange new world of identity resolution

What are the strengths and weaknesses of different data providers?

Constantine von Hoffman | May 6, 2022 at 1:29 pm ET

Customer & Digital Experience

Accelerate customer journey automation with this CDP roadmap

In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.

Cynthia Ramsaran | May 6, 2022 at 1:18 pm ET

Performance Marketing

Better reporting can improve email performance

When it comes to improving your email programs, it's all about the numbers.

Kath Pay | May 6, 2022 at 10:05 am ET

Digital Transformation

Good morning: Change is constant

And that's why the MarTech Replacement Survey is so important.

Chris Wood | May 6, 2022 at 9:36 am ET

Customer & Digital Experience

How connecting customer data drives personalized experiences

Without a full view of customer data, marketers will have a hard time improving brand experiences.

Corey Patterson | May 5, 2022 at 3:08 pm ET

Marketing Management

Aggregation is key to the new Martech Map

For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.

Kim Davis | May 5, 2022 at 2:05 pm ET

Data

How to make the most of cohort analysis

Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.

William Terdoslavich | May 5, 2022 at 11:32 am ET

Data

Using analytics to optimize marketing spend and drive sales

CarMax maps out their growing omnichannel marketing analytics strategy.

Chris Wood | May 5, 2022 at 11:05 am ET

Marketing Operations

How did you change up your stack? Take the 2022 MarTech Replacement Survey

Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.

Kim Davis | May 5, 2022 at 10:09 am ET

Data

Is there any incentive to crack down on programmatic ad fraud?

"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.

Constantine von Hoffman | May 5, 2022 at 10:07 am ET

Marketing Operations

3 effective ABM strategies you should consider

The best ABM strategies go beyond targeting the most obvious accounts.

Corey Patterson | May 4, 2022 at 12:29 pm ET

Data

The journey from journalism to SEO marketing expert

"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."

Constantine von Hoffman | May 4, 2022 at 11:05 am ET

Performance Marketing

A new way to navigate agile marketing

Not all companies can afford a coach, but even small companies can benefit from agile marketing.

Stacey Ackerman | May 4, 2022 at 10:50 am ET

Customer & Digital Experience

Good morning: Trust the experience

Gen Z audiences will trust an easier social commerce experience.

Chris Wood | May 4, 2022 at 9:56 am ET

Data

BlueConic named a leader in IDC MarketScape CDP Vendor Assessment

CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams.

BlueConic | May 4, 2022 at 7:00 am ET

Marketing Management

The 2022 martech landscape shows the space growing towards 10,000 solutions

Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.

Kim Davis | May 3, 2022 at 2:15 pm ET

Data

Good morning: Everything a company does is part of its marketing

Customers notice when an organization’s values don’t align with its brand values.

Constantine von Hoffman | May 3, 2022 at 1:10 pm ET

Data

How B2B marketers can activate first-party data in their CDP

CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.

Chris Wood | May 3, 2022 at 11:22 am ET

Marketing Operations

Why we care about social media marketing: A guide for brands

Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.

Akshat Biyani | May 3, 2022 at 9:34 am ET
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Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

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Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

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White Papers

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Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

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