What is the metaverse and how can we get there?
Two experts discuss virtual worlds and how marketers can connect with metaverse users.
More from MarTech: Page 5
Oracle launches industry-specific AI models for its Unity CDP
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX.
Manifesto for the makers of the metaverse
We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces.
What every marketer needs to know about programmatic advertising
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
Sitecore adds new products to its composable DXP
Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.
4 tips for navigating sensitive customer data
There's a fine line between sensible vs. sensitive data targeting. Here's how to keep marketing securely in the comfort zone of customers.
Balancing active and passive collaboration in today’s workspace
How to nurture meaningful partnerships and workflows for the greater good.
Webinar: Use a golden record of data to enhance customer experiences
Learn how to deliver highly-personalized experiences with quality data.
How Adidas builds metaverse experiences and partnerships
Adidas' VP of global marketing explains the strategy behind metaverse team-building and execution.
The 2023 Digital Marketing Salary Guide is here!
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success.
Digital out-of-home branches out with programmatic
The DPAA Global Summit showcased how DOOH plugs into the larger adtech world to connect omnichannel campaigns.
Going beyond cookie consent: 3 strategies to achieve data compliance
Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand.
How PMC launched its CDP strategy
The media company tackled a future of third-party cookie loss with a first-party data strategy.
B2B martech spending growth slows, may hit $8.5 billion by 2024
B2B martech spending may increase an average 13.5% over the next two years, down significantly from the 17.4% average increases since 2020.
GA4 Setup Assistant part 1: Getting started with Google Analytics 4
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly.
Market research focus groups get new lease on life
Big troves of customer data still don't trump small focus groups. Quantitiative and qualitative approaches need to work together.
Connect with your buyers where they are
Learn why precision demand marketing is the path to a predictable pipeline.
Drift launches features to support sales teams
Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout.
Why you don’t need a CMO… yet
Your startup most likely doesn't need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first.
Unify customer data across multiple brands and systems
Learn how The Comoto Family of Brands unlocked its marketing potential with first-party data.