Level up your marketing with in-game advertising
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
Marketing artificial intelligence (AI)
Artificial intelligence is shifting marketing approaches. Here's what you need to know to stay up-to-date and prepare for what's ahead.
Data can only steer you right if you apply analytics to understand what it's trying to tell you.
Identity resolution buyer’s guide
Let's dive into the main capabilities and leading benefits of identity resolution platforms.
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
Marketing artificial intelligence (AI)
AI is making it faster and easier to create content. This increases agencies' productivity and the likelihood of clients doing it themselves.
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
Here's how to develop the best content recommendation strategy for your website that puts the reader first.
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow..
Concerns about GDPR compliance might extend to other AI solutions too.
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals.
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
Marketing artificial intelligence (AI)
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.
At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you're talking to.
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
A deeper dive into the Adobe Summit product news that went beyond Adobe Firefly and generative AI.
The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
Discover how to streamline your martech stack, drive real ROI and improve customer experience.
Insights into the future of digital marketing and paid media.
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
A look at recent Salesforce enhancements to Sales and the Customer Data Platform.
Connecting creative work with brain science to trigger different behaviors along the customer journey.
Composability is the latest stage on SAP's commerce journey along with a range of new composable storefronts.
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.
Investing in the right marketing talent, tools and processes helps organizations keep up with the competition.
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more.
A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.
Digital asset management (DAM)
A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.