Things are not as bad as you think in marketing
From risk aversion to missed opportunities, negativity bias impacts marketing outcomes. Correct it with data, AI, and diverse perspectives.
More from MarTech: Page 5
Gartner: 40% of agentic AI projects will fail, making humans indispensable
The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely.
IAB Tech Lab updates OpenRTB to better define live content
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow.
10 lessons from real-world ESP migrations
ESP migrations impact data, workflows, and deliverability. Here’s how to plan, execute, and stabilize the transition without disrupting performance.
The martech investment nobody budgets for
Martech performance depends on more than tools. Training, process, and data discipline determine whether your stack delivers results.
Marketing artificial intelligence (AI)
Vibe coding is hollowing out the martech stack fast
Marketers are replacing SaaS tools with AI-built alternatives, driving churn and shifting where real value in martech now lives.
Optimization and personalization
Why contextual collaboration is replacing personalization
Prebuilt campaigns are losing ground to continuous decisioning. Marketing teams need systems that respond as context evolves.
Confident marketing starts with better data
Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation.
What marketers need to know from Google Cloud Next ’26
The biggest takeaway is Google's strategy for embedding its Gemini AI models into tools marketers already use.
Warehouse-native CDPs vs standalone platforms explained
Choosing between your data warehouse and a packaged CDP depends on control, speed and operational complexity.
Customers want personalized marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
Customer relationship management (CRM)
How CRM became the backbone of customer engagement
CRM now acts as an operating model for marketing, connecting data, teams, and decisions to improve engagement and business outcomes.
Why relevance now beats reach in the AI-driven buyer journey
Buyers are forming opinions before they click. Learn how to show up in AI answers, earn trust in peer networks, and influence decisions earlier.
15 HubSpot updates from March 2026 managers and admins need to know
The March updates focus on giving teams more flexibility, more precise control over automation and timing.
Consumers ditch the funnel as behavior gets more fluid
New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models.
LinkedIn’s AI is changing how content gets distributed
LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves.
Martech replacement is slowing, and that changes everything
New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach.
If your AI content feels generic, this is why
AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams.
A whole new way to think about TV advertising
TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook.
B2B marketers are drowning in data but starving for insight
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down.
How to choose the right research partner and get better B2B results
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit.
Marketing artificial intelligence (AI)
Microsoft updates ads platform for AI-driven discovery
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making.
U.S. state data privacy laws: What you need to know
Updated with information on new privacy laws in Rhode Island, Oklahoma, and Alabama.
Marketing artificial intelligence (AI)
Before you buy another AI tool, ask these 5 questions
Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest.
5 B2B marketing tactics beyond lead generation
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles.
Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents
Adobe Summit 2026 reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve content and data bottlenecks.
How to unify and orchestrate your B2B data to drive revenue
Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth.
Marketing investment is a capital allocation decision
ROAS and CPA targets don’t tell you where to invest. Use marginal returns and contribution profit to guide smarter capital allocation decisions.
3 KPIs that prove marketing ops drives revenue impact
The right metrics connect marketing operations to pipeline, efficiency and financial outcomes the C-suite recognizes.
AI is working. Your data is what’s broken.
Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models.
Synthetic research is a promise with a catch
Brands are rushing into AI-driven synthetic insights — but without governance and validation, results can mislead. Balance speed with accuracy.
AI’s shortlist is the new B2B battleground
G2’s latest research shows AI chatbots are now shaping B2B vendor visibility, shortlists and even final selections.
A 15-minute AI workflow to clean campaign data
Fix inconsistent names, titles and company fields using AI and a spreadsheet, improve personalization and segmentation before you launch.
AI’s impact on early-career marketers is reaching a crisis point
The entry-level hiring gap is widening as AI automates foundational tasks. How can leaders bridge the talent divide and protect the marketing pipeline?
Marketing artificial intelligence (AI)
Adobe and Canva releases push AI deeper into creative workflows
Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create.
Why your AI content feels inconsistent and how to fix it
Build a prompt system that keeps AI content on-brand. Learn how to use guardrails, references and structure to drive consistent, usable output.
Email platform decisions require more than the latest innovation
From rapid innovation to stagnation to an AI resurgence, email keeps evolving. Use that history to make smarter platform decisions.
Salesforce redesigns platform for agent-driven automation
Headless 360 exposes Salesforce data and workflows as APIs, making it easier for AI agents to automate tasks without relying on traditional user interfaces.
Lessons from a first-time CMO
The CMO role offers a unique skillset and an equally unique ability to draw scrutiny. We talked to a first-time CMO about what he's learned.
IAB adopts Amazon framework to improve programmatic signals
A new open source framework helps buyers signal intent more clearly, reducing wasted bids across programmatic advertising.