Customer & Digital Experience
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Data
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Customer & Digital Experience
Accelerate customer journey automation with this CDP roadmap
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
Performance Marketing
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
Digital Transformation
Good morning: Change is constant
And that's why the MarTech Replacement Survey is so important.
Customer & Digital Experience
How connecting customer data drives personalized experiences
Without a full view of customer data, marketers will have a hard time improving brand experiences.
Marketing Management
Aggregation is key to the new Martech Map
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Data
How to make the most of cohort analysis
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
Data
Using analytics to optimize marketing spend and drive sales
CarMax maps out their growing omnichannel marketing analytics strategy.
Marketing Operations
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Data
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Marketing Operations
3 effective ABM strategies you should consider
The best ABM strategies go beyond targeting the most obvious accounts.
Data
The journey from journalism to SEO marketing expert
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Performance Marketing
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
Customer & Digital Experience
Good morning: Trust the experience
Gen Z audiences will trust an easier social commerce experience.
Data
BlueConic named a leader in IDC MarketScape CDP Vendor Assessment
CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams.
Marketing Management
The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Data
Good morning: Everything a company does is part of its marketing
Customers notice when an organization’s values don’t align with its brand values.
Data
How B2B marketers can activate first-party data in their CDP
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
Marketing Operations
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.