12 ways to use a customer data platform
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.
More from MarTech: Page 2
5 steps to marketing innovation with creative problem-solving
Break free from boring ideas with these actionable steps to spark innovation and solve marketing problems.
Marketing artificial intelligence (AI)
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case.
When and how to use images in B2B emails
Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes.
What an honest MOps job posting looks like
Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions.
Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
Marketing artificial intelligence (AI)
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
Composability has arrived, says MessageGears
Let's take a close look at the claim that composable CDPs are here to stay.
Making sense of the $3 billion market for B2B marketing data
How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers.
How to develop a customer marketing strategy from scratch with Google Gemini
Mining customer data for insights, and turning those insights into actions, is easier than ever before.
A marketer’s guide to implementing generative AI
Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance.
Why you’re probably underutilizing email sequences
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.
SMS deliverability: What you need to know
Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 24
77% of U.S. workers say they don't know how to use their new AI tools, according to a new report.
Marketers should make time for time management
Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity.
New rules for bulk email senders from Google, Yahoo: What you need to know
We've updated our story on bulk email restrictions with news that Cox.net addresses are now managed by Yahoo.
Unlock the real value of genAI in martech
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively.
Google Performance Max gets new AI-powered video creation, asset testing
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
M&A activity increases in martech sector, while investment, new products slow down
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report.
How to streamline martech stack management using AirTable, Make and Slack
Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.
The age of personalization: How to prepare when nobody’s prepared
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
Discounts and election fatigue: What to expect for the holidays
A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.
Salesforce unveils integrated ecommerce storefronts
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
How to revamp your lead scoring strategy for 2025
Enhance your model using engagement and demographic insights, company attributes and negative scoring to focus on high-value leads.
The service model evolving around CDPs
CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking beyond the vendor.
Google shakes up ad auction dynamics for holiday shopping
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.
How to align teams early with a strategic event workshop
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
Who really owns your data? Protecting your business from agency lock-in
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
3 critical steps for creating content that converts
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs.
What’s the role of marketing in a crisis?
Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.
Marketing artificial intelligence (AI)
3 marketing use cases for generative AI that aren’t copywriting
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 17
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so.
How to build customer trust through data transparency
Would the bold step of complete data transparency change the conversation around data privacy and consent?
How to achieve operational maturity in marketing with a multishoring talent approach
Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets.
One-third of SMBs are looking to new martech to target customers
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.
IAB Tech Lab releases protocol for private sharing of conversion data
IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy.
The ultimate consent strategy for maximizing customer opt-ins
Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and strengthens user trust.