3 brands that have mastered the art and science of marketing
Find out how brands deliver campaigns that drive true customer loyalty.
More from MarTech: Page 2
Marketers under pressure to cut martech spend
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
EU fines Facebook $1.3 billion for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
Marketing artificial intelligence (AI)
3 steps to make AI work for you
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
‘Sign-up’ is part of the customer experience
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space.
Marketing artificial intelligence (AI)
The 4 categories of AI that impact marketing: Generative AI
Here's what you need to know about generative AI in marketing and why it's worth paying attention to.
HubSpot’s April 2023 releases: The manager’s guide
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
5 tips for balancing ‘push’ and ‘pull’ in content marketing
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
Digital ad spend growth drops to 7.8% this year
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
Marketing artificial intelligence (AI)
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Marketing artificial intelligence (AI)
AI in martech: this week’s new features, products and platforms
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.
How to craft a winning event strategy: A 7-step framework
Here's how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event's success.
Don’t leave the future of your data in vendors’ hands
Learn how to first identify your problem and then let the solution provider prove their value.
5 steps to work smarter and successfully
In this webinar, learn how to maintain a sustainable, competitive advantage through how you work.
Diversity and inclusion in marketing
The gender pay gap in marketing: Should women be more assertive or the market be more responsive?
The gender pay gap persists in marketing as well as many other careers. Here's actionable advice on combatting it.
A 5-step guide to retiring martech tools without disrupting operations
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
3 key categories of a high-performing marketing organizational structure
Here's how to design an organizational structure that guides your people to deliver on your firm's unique vision and strategy.
Marketing artificial intelligence (AI)
What marketers should keep in mind when adopting AI
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
The importance of Stakeholders and Practice Leads in agile marketing
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization.
Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
Why AI will make the greatest impact on B2B audience insight, not on content
AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.
Marketing artificial intelligence (AI)
Navigate the world of AI before your competitors do
Join an expert-led AI ad event every digital marketer should attend.
Advertisers and audiences refute the idea that podcasts are on the wane
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.
What’s behind the MarTechBot curtain?
An inside-out perspective on the development of MarTechBot, and its implication for marketers.
Beyond ‘click here:’ 4 rules for better email CTAs
"Click here" is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
Marketing artificial intelligence (AI)
Meta unveils generative AI tool for Facebook and Instagram advertisers
New tool underlines company's change of focus away from the metaverse and towards artificial intelligence.
Where to find marketing ideas to boost your performance
Marketing inspiration and ideas are out there for the taking. With some awareness, they're easy to find. Here are some tips.
Create tailored customer experiences for each generation
Presenters in this live webinar will reveal the newest trends in consumer behavior.
Marketing use cases for data clean rooms
What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
MarTech’s guide to GDPR: The General Data Protection Regulation
Five years on from GDPR's debut, and with procedural changes afoot, here's an updated guide to the seminal data privacy regulation.
Marketing artificial intelligence (AI)
This week’s AI-powered martech features, products and platforms
Customer experience, email assistants, programmatic ad fraud detection and more in this week's roundup of AI products.
A practical guide to building a marketing technology stack
Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
Uncover the ultimate strategy to increase ROI and lead gen
Build your brand and maximize marketing impact with this formula for success.
Digital asset management (DAM)
Use this model to improve your digital asset management system
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take.
Here’s what Google’s new AI Search Generative Experience will look like
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
Agile marketing: What it is and why marketers should care
Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
How to overcome marketing budget cuts and hiring freezes
By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
Top loyalty management software solutions: Forrester report
Diving into the characteristics of the leading loyalty software providers.
CDPs prevent your data from going down the drain
In this webinar, learn why customer data platforms are a must-have solution.
5 go-to-market recommendations for marketing leaders
Here are the metrics and tactics you need for a GTM strategy that can drive revenue and survive economic challenges.