3 brands that have mastered the art and science of marketing
Find out how brands deliver campaigns that drive true customer loyalty.
Find out how brands deliver campaigns that drive true customer loyalty.
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
Marketing artificial intelligence (AI)
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space.
Marketing artificial intelligence (AI)
Here's what you need to know about generative AI in marketing and why it's worth paying attention to.
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
Marketing artificial intelligence (AI)
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Marketing artificial intelligence (AI)
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today.
Here's how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event's success.
Learn how to first identify your problem and then let the solution provider prove their value.
In this webinar, learn how to maintain a sustainable, competitive advantage through how you work.
Diversity and inclusion in marketing
The gender pay gap persists in marketing as well as many other careers. Here's actionable advice on combatting it.
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
Here's how to design an organizational structure that guides your people to deliver on your firm's unique vision and strategy.
Marketing artificial intelligence (AI)
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization.
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.
Marketing artificial intelligence (AI)
Join an expert-led AI ad event every digital marketer should attend.
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.
An inside-out perspective on the development of MarTechBot, and its implication for marketers.
"Click here" is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
Marketing artificial intelligence (AI)
New tool underlines company's change of focus away from the metaverse and towards artificial intelligence.
Marketing inspiration and ideas are out there for the taking. With some awareness, they're easy to find. Here are some tips.
Presenters in this live webinar will reveal the newest trends in consumer behavior.
What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.
Five years on from GDPR's debut, and with procedural changes afoot, here's an updated guide to the seminal data privacy regulation.
Marketing artificial intelligence (AI)
Customer experience, email assistants, programmatic ad fraud detection and more in this week's roundup of AI products.
Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
Build your brand and maximize marketing impact with this formula for success.
Digital asset management (DAM)
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take.
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
Diving into the characteristics of the leading loyalty software providers.
In this webinar, learn why customer data platforms are a must-have solution.
Here are the metrics and tactics you need for a GTM strategy that can drive revenue and survive economic challenges.