Two afforable AI writing assistants in action
WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper.
WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper.
In this webinar, learn how you can target audiences at the right time and at the right cost.
Marketing artificial intelligence (AI)
Targeting is the top use case, and one third are using chatbots.
The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar.
Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers.
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
Diversity and inclusion in marketing
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field.
Good data can be used to generate bad insights if users don't guard against bias and adopt sound measurement techniques.
High-performing marketing organizations have clear, actionable principles for how they will and won't operate. Here’s how to define yours.
Customer journey orchestration
CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.
Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
Marketing artificial intelligence (AI)
The new add-on generates first emails and follow-ups for B2B outreach.
The deal to acquire the maker of SurveyMonkey is valued at $1.5 billion.
Sponsored White Papers & Webinars
Learn which ads scored big in 2023's Big Game.
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
CMOs must urgently assess ChatGPT's impact on key marketing functions and steer the responsible use of AI.
60% of businesses say they are increasing spending on marketing technology, services and personnel this year.
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Digital experience platform (DXP)
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
We tested five popular generative AI tools to write blog posts. Here's what we discovered.
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
The art of building a winning MOps organization.
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences.
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies.
Marketing artificial intelligence (AI)
A beta version of the new content creation tool will be available across all the company's products beginning in April.
Make the most of your time, money, and effort. Get this four-part guide to understanding email deliverability.
The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.
Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack.
Marketing artificial intelligence (AI)
ChatSpot uses OpenAI’s ChatGPT technology, along with HubSpot’s CRM, DALL-E 2 and Google Docs.
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance.
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Marketing artificial intelligence (AI)
Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.
The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic.
Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.