Unlocking business success with the power of data management
Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.
Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.
The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights.
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today's empowered consumers.
Customer journey orchestration
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
A survey from The CDP Institute indicates lagging CDP use, but strong results for many who use them. Levels of data unification at orgs varies widely.
A deep dive into writing prompts for generative AI to create an email campaign brief.
Digital asset management (DAM)
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery.
Marketing artificial intelligence (AI)
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow.
Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations.
Marketers can now redact client-side text and exclude Google data signals from reports and explorations.
Built on the firm's Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology.
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone.
Marketing artificial intelligence (AI)
A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version.
The latest Salesforce enhancements in content management, customer engagement and data security.
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales.
Digital asset management (DAM)
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Consider these cost-effective alternatives to expanding your team's capabilities and ensuring marketing success.
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Learn how your brand can thrive by embracing this strategy.
This webinar will be a game-changer in the realm of resource management.
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
Amazon Prime members are gearing up to get a head start on holiday shopping in October, says a survey from Bazaarvoice and Dynata.
Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat.
The organization embraced agile marketing to prioritize tasks, improve transparency and enhance work-life balance.
Marketing artificial intelligence (AI)
AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences.
The Museum of Arts and Design makes data-driven decisions using visitor analytics from Dexibit.
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
Explore the role of experimental marketers in maximizing martech stack value.
B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.
Marketing artificial intelligence (AI)
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
Marketing artificial intelligence (AI)
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade.
Marketing artificial intelligence (AI)
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Marketing artificial intelligence (AI)
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
Marketing artificial intelligence (AI)
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
In this webinar, get the answers from experts in buying and selling B2B data.
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.