Unlocking business success with the power of data management
Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.
More from MarTech: Page 6
Google Ads rolls out Demand Gen globally
The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights.
Rise of the empowered consumer: Navigating shifting consumer behavior
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today's empowered consumers.
Customer journey orchestration
The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
Are marketers cooling on CDPs?
A survey from The CDP Institute indicates lagging CDP use, but strong results for many who use them. Levels of data unification at orgs varies widely.
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
A deep dive into writing prompts for generative AI to create an email campaign brief.
Digital asset management (DAM)
Why we still need DAMs in our martech stack
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery.
Marketing artificial intelligence (AI)
Meta launches genAI features for ads
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow.
3 ways MOps can bridge the gap in marketing analytics
Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations.
New GA4 features improve security and report accuracy
Marketers can now redact client-side text and exclude Google data signals from reports and explorations.
Real Story Group launches free martech assessment tool
Built on the firm's Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology.
How Georgia-Pacific connects with customers on retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Adobe forecasts 4.8% growth YoY in online holiday spending
Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version.
Salesforce winter 2024 release: The business executive’s guide
The latest Salesforce enhancements in content management, customer engagement and data security.
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
How Icelandair used programmatic to increase bookings
Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Before you hire another marketer, do these 5 things first
Consider these cost-effective alternatives to expanding your team's capabilities and ensuring marketing success.
Best of the Bot: Identifying the latest trends in digital marketing
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Omnichannel loyalty: Crafting a seamless customer experience
Learn how your brand can thrive by embracing this strategy.
Expert tips for a productive and balanced team
This webinar will be a game-changer in the realm of resource management.
How Citizens Bank transformed content to meet changing customer needs
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
A look ahead to Amazon’s Prime Big Deals Days
Amazon Prime members are gearing up to get a head start on holiday shopping in October, says a survey from Bazaarvoice and Dynata.
Marketo’s September 2023 releases: A manager’s guide
Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat.
Case study: How Komet USA embraced agile marketing
The organization embraced agile marketing to prioritize tasks, improve transparency and enhance work-life balance.
Marketing artificial intelligence (AI)
Martech is automating its way into a talent crisis
AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences.
Data lessons from a successful Taylor Swift exhibit
The Museum of Arts and Design makes data-driven decisions using visitor analytics from Dexibit.
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
How experimental marketers can drive martech utilization
Explore the role of experimental marketers in maximizing martech stack value.
15 cutting-edge tools every B2B marketer should know
B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.
Marketing artificial intelligence (AI)
The ethics of AI-powered marketing technology
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Spotify introduces video ads on Roku
The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade.
Marketing artificial intelligence (AI)
Working with text generators: A marketer’s guide to AI
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Marketing artificial intelligence (AI)
How the rise of AI makes people more important in marketing
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
Marketing artificial intelligence (AI)
Marketing AI blueprint unveiled at The MarTech Conference
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
Everything you wanted to know about data but were afraid to ask
In this webinar, get the answers from experts in buying and selling B2B data.
Replacing your martech? Improved customer experience should be top priority
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.