Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.
More from MarTech: Page 6
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today's empowered consumers.
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
Built on the firm's Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology.
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences.
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.