Email platform decisions require more than the latest innovation
From rapid innovation to stagnation to an AI resurgence, email keeps evolving. Use that history to make smarter platform decisions.
More from MarTech: Page 6
Salesforce redesigns platform for agent-driven automation
Headless 360 exposes Salesforce data and workflows as APIs, making it easier for AI agents to automate tasks without relying on traditional user interfaces.
Lessons from a first-time CMO
The CMO role offers a unique skillset and an equally unique ability to draw scrutiny. We talked to a first-time CMO about what he's learned.
IAB adopts Amazon framework to improve programmatic signals
A new open source framework helps buyers signal intent more clearly, reducing wasted bids across programmatic advertising.
3 steps to guarantee multishoring success
Prepare your systems for multishore scale with three audits covering workflows, technology and stakeholder alignment.
3 AI shifts reshaping market research
AI is gaining memory, security and self-validation capabilities, turning fragmented research into faster, more connected insight generation.
Google simplifies enhanced conversions in Ads
Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers
AI rewards brand meaning and punishes everything else
As AI reshapes discovery, brands built on transactions lose ground. Use this prompt to test and strengthen your brand’s visibility.
How’s your martech stack shaping up?
Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom?
Marketing looks successful, but misses what matters
Marketing's drift toward optics and internal validation, leaves teams disconnected from revenue and the fundamentals that drive real growth.
How Google’s removal tools work for SEO and reputation management
A practitioner’s guide to deindexing, removal requests, and managing client search results.
AI search adoption splits along income lines
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click.
What happens when sales drives your content
Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach.
Are you buying simplicity or dependency in CreativeOps?
What looks unified in CreativeOps can hide layered dependencies that affect cost, control and performance as your operation scales.
A framework for auditing generative AI outputs pre-launch
A structured review process helps teams enforce brand voice and reduce legal risk before AI-generated content reaches market.
Email delivers ROI, but many teams still can’t prove it
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment.
Dell: Agents drive more ecommerce traffic, but conversions lag
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance.
Marketing that pleases everyone converts no one
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action.
A 6-step AI workflow for building better seasonal campaigns
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system.
Canva expands into marketing automation with new acquisitions
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data.
Marketing artificial intelligence (AI)
How to make AI work with context instead of prompts
AI struggles in enterprises not because of prompts, but because it lacks context. Here's how to build systems that fix that.
The post-purchase moment where loyalty is won or lost
The email you send after checkout can either reinforce trust or leave customers questioning their decision.
HubSpot rebrands its flagship conference
After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting.
Is Adobe bringing AI-driven automation to Marketo?
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows
Most messaging problems start with the wrong audience
Manage your message and turn chaos into clarity by identifying your primary audience and aligning your content, UX and calls to action.
Structuring B2B marketing across 4 key resources
From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact.
What to expect from the next phase of retail media
Rapid growth means some marketers find the retail media landscape a tangled web of platforms and creative specs.
AI content can rank, but quality still decides winners
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool.
Marketing artificial intelligence (AI)
Using AI isn’t the same as getting value from it
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied.
Apple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
The customer journey now centers on exposure, recall and return
Traditional metrics miss how decisions are actually made. Learn which signals reflect real influence before users ever click.
Customer relationship management (CRM)
How marketing leaders are getting unstuck from Salesforce
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
Marketing artificial intelligence (AI)
AI and empathy define the next era of marketing systems
The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams.
Three first-party data strategies retail brands are prioritizing now
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data.
Why AI-driven creative is failing and how to fix it
From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling.
Marketing artificial intelligence (AI)
AI adoption fails at the human level
The biggest blocker to AI isn’t technology. It’s fear, risk perception and past experience. Here’s how to address what’s really holding teams back.
What the fees customers hate reveal about your pricing strategy
Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership.
Martech stacks are holding back sales and marketing teams
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution.
Your AI governance gap is bigger than you think
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework.
HubSpot moves to outcome-based pricing for some Breeze AI agents
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job.