Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A new AI-powered Chrome extension judges content on its ‘trustworthiness’ Jan 5, 2018 by Barry Levine Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers […]
If you haven't yet started, it's time to set your 2018 marketing goals. Columnist Joe Hyland explains why it's critical to include your sales team in the process.
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The cloud company says that "magical" mobile experiences will drive higher ROI.
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.
It's a new year -- with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Madison Logic becomes bidirectional with marketing automation by integrating with Marketo Jan 4, 2018 by Barry Levine The move follows Madison Logic’s recent integration with Salesforce’s CRM. Power to the people: […]
The move follows Madison Logic’s recent integration with Salesforce’s CRM.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.
“Facebook has a lot of work to do,” company’s CEO writes in Facebook post announcing his 2018 personal challenge.
Columnist Chris Silver Smith believes that as more people suffer online reputation attacks, lawmakers must modify legislation to help innocent victims fight back.
The growth is being propelled by CDPs that add customer engagement to their golden record of customer data.
A new study indicates a majority of EU citizens will exercise their data privacy rights under the legislation.
Ad tech targeted to adults is capturing data from kids at a growing pace.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns Jan 3, 2018 by Barry Levine The purchase is one step in Terminus’s plan to expand beyond display ads. New […]
The purchase is one step in Terminus’s plan to expand beyond display ads.
Echo owners spend on average $1,700 per year vs. $1,300 for Prime members.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Who’s listening? Apple’s new podcast analytic feature knows Jan 2, 2018 by Robin Kurzer The new dashboard is in beta and is only available for iOS 11 devices. DialogTech adds multichannel […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The new dashboard is in beta and is only available for iOS 11 devices.
The Chicago-based firm says this is the first time a call analytics provider is offering drag-and-drop reports from other platforms.
While the law doesn't necessary expand what's considered "illegal content" in Germany, critics worry it will turn social networks into opinion police.
As we head into 2018, columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program over the next 12 months.
The browser's ad-blocking feature is driving a significant percentage of global ad blocking and is a potentially meaningful threat to ad revenue.
Columnist Andy Betts walks you through the ins and outs of deep learning and explains why it's set to be a game-changer for marketing programs.
With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: On the cutting edge of martech: Our top columns of 2017 Dec 29, 2017 by Desiree Everts DeNunzio From grappling with data fatigue to finding just the right marketing technology solutions, our […]