10 tips to stay ahead in digital advertising
As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.
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Top B2B lead nurturing strategies for 2018
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.
Only 1/3 of startups are GDPR-compliant, study finds
A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10.
Keep your head out of the cloud when acquiring or renewing martech software
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
Urban Airship adds predictive engagement, email & SMS
The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing intelligence.
MarTech Today: Google launches cybersecurity business, Urban Airship adds predictive engagement & 5 email marketing trends
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google parent launches new cybersecurity business called Chronicle Jan 25, 2018 by Greg Sterling It aims to help third-party companies detect threats and prevent data breaches using Alphabet’s computing power and […]
Marketing operations 2.0: Defining the new organizational structure
What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.
Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Side by side: Comparing two performance marketing tools/agencies
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies.
Google parent launches new cybersecurity business called Chronicle
It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and infrastructure.
Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.
5 email marketing trends to watch in 2018
What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.
How to make the most of LinkedIn’s free Website Demographics
Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn’s free Website Demographics.
MarTech Today: Performance marketing tools, push notifications & marketing operations 2.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Side by side: Comparing two performance marketing tools/agencies Jan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which […]
Marketing Day: Super Bowl LII brands, Burger King’s net neutrality ad & Facebook’s CMO retires
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads
This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and Doritos.
Reach score: A suggested standard for local marketing
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.
Burger King Whopper-splains net neutrality’s repeal in new ad
Net neutrality may be too abstract an issue for many people to revolt at its repeal. So the brand illustrated it in language Americans can grasp: fast food.
MarTech Today: Facebook’s new privacy center, Bolt’s ‘zero fraud’ payments platform & the hyperconnected customer experience
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook to launch privacy center ahead of GDPR deadline Jan 23, 2018 by Robin Kurzer COO Sheryl Sandberg’s announcement to give users more control of their data comes just a few […]
Facebook CMO Gary Briggs is retiring
The former Google marketer oversaw Facebook’s first foray into TV advertising and leaves at a time when the company’s brand could use some help.
Google AdSense adds style automation for native in-feed ads
The new option aims to match the look and feel of a publisher's feed automatically.
Facebook to launch privacy center ahead of GDPR deadline
COO Sheryl Sandberg's announcement to give users more control of their data comes just a few months before the GDPR compliance deadline.
Marketing Day: Updates to Snapchat Stories, Twitter loses its COO & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Gartner releases its first Magic Quadrant Report on Digital Experience Platforms
The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers and others.
News Corp’s Rupert Murdoch calls (again) for payments from Silicon Valley
Murdoch wants Facebook and Google to pay news publishers a "carriage fee."
Snapchat will let non-users see Stories outside its app but won’t show them ads (yet)
People will be able to share links to view Official Stories, Our Stories and Search Stories from Snapchat to view them on Snapchat’s site.
Bolt launches ‘zero fraud’ end-to-end online payments platform
The company says its layered payment stack aims to "re-engineer commerce."
Twitter COO Anthony Noto leaving company to become CEO of troubled SoFi
Wall Street sees the loss of Noto as a blow to the social media company.
Got a few minutes? Do a 5-point email audit
How effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what needs to change.
A new era of personalization: The hyperconnected customer experience
In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience.
AdStage makes the shift from ad management to campaign analytics & automation platform
The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results.
MarTech Today: Gartner’s first Magic Quadrant report on DXPs, using chatbots for marketing & Amazon opens its Go store
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner releases its first Magic Quadrant Report on Digital Experience Platforms Jan 22, 2018 by Barry Levine The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a […]
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]
Incorporating a chatbot? How to put the customer first
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the customer first.
Marketing Day: Apple Services, Amazon Go & reputation management tips
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: As world waits for iPhone X sales, Apple Services has become a Fortune 100 business Jan 22, 2018 by Greg Sterling Services revenue will probably exceed $31 billion for calendar 2017, not […]
As world waits for iPhone X sales, Apple Services has become a Fortune 100 business
Services revenue will probably exceed $31 billion for calendar 2017, not including payments to iOS developers.
Amazon Go Store now open in Seattle — How disruptive will it be?
Regardless of whether Go itself takes off, this is a watershed moment for the future of retail.
Don’t let your organization be a sitting duck: 10 reputation management tips for 2018
Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization.
How companies are using chatbots for marketing: Use cases and inspiration
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.
Bond now offers self-service handwritten notes with variables
Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise accounts.