Digital transformation

MarTech Today: Conversica buys Intelligens, Innovid partners to upgrade VAST & post-Noto Twitter

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conversica expands channels, markets with Intelligens acquisition Jan 30, 2018 by Barry Levine The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its […]

Performance marketing

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]

Digital transformation

MarTech Today: PageFair’s GDPR-friendly Perimeter ad initiative, data privacy issues can impact sales & ensuring precise data for location accuracy

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting Jan 29, 2018 by Barry Levine The new effort will forbid third-party data services and will target ads primarily […]

Digital transformation

MarTech Today: Ads.txt reaching ‘universal pickup,’ GDPR compliance among startups & tips for martech contracts

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New Adform study: Ads.txt is reaching ‘universal pickup’ Jan 26, 2018 by Barry Levine In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, […]

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