Be a mad scientist to be more successful in local SEO
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.
Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps.
The solution ties TV ad views to digital performance outcomes in granular detail.
Facebook will show additional articles related to topics many people are talking about before a user clicks to read a story.
Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue -- even if you don't have a massive following on Facebook or Twitter.
The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’
On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy.
Advertisers can buy addressable & linear TV spots programmatically via DBM.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The Weather Company’s data now available to any advertiser through LiveRamp Apr 24, 2017 by Barry Levine The new partnership means that the IBM-owned Weather Company will now become what it […]
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]
The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
For control and transparency, advertisers and publishers continue to transact more heavily in private marketplaces.
In a new test, advertisers will be able to buy linear TV spots programmatically via DBM.
As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it's a big win for B2B advertisers.
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.
Wall Street Journal, Chicago Tribune, Dropbox among initial group of companies offering products and services via 'Subscribe with Amazon' platform.
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
Snapchat’s Sponsored Lens format remains its only ad type not yet available through its ad API.
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.
Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.
Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebook's annual developer event.
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ColorTV adds search to its OTT services with purchase of Guidebox Apr 21, 2017 by Barry Levine The acquisition means that ColorTV now can use search results to focus its program recommendations […]
Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers.
The entry period for the 2017 Hackie Awards presented by the MarTech Conference is now officially closed. If you haven’t done so already, now is the time to cast your “social vote” for your favorite marketing technology “hacks” submitted over the last few months. The amount of martech knowledge sharing across all the entries has […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Private marketplaces continue to gain share of programmatic transactions.
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers."
According to Feedvisor's "State of the Amazon Marketplace 2017" report, nearly half of Amazon sellers sell almost exclusively on Amazon.
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle.
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers' motivations.
Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to “perverse incentives." To succeed, marketers need to know the metrics that matter.
The Revenue Planner is the firm’s first product beyond attribution tools.
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo acquires sales engagement tool ToutApp Apr 20, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments […]
Facebook has made a Mac app to let developers create Snapchat-style camera effects. Here’s how it works.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.