Average LLM visitor worth 4.4x organic search visitors
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.
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When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 times as valuable as the average visit from traditional organic search, according to research by Semrush. (Semrush is parent company of MarTech publisher Third Door Media.)
Semrush predicts that as AI search grows (and traditional search declines) for websites over time, AI channels will drive similar amounts of economic value globally by the end of 2027 and potentially grow far beyond that in later years.
When it comes to conversions, the visitors from AI search show up at websites with a wealth of information supplied by their LLMs. That makes them more prepared to make a purchase decision.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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