Hyper Adaptive: Redefining organizations in the age of AI

Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.

By ,
Founder, Marc Sirkin Consulting
June 18, 2025 • 2 minutes read

Table of Contents

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    In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, driven by AI and automation.

    Featuring Melissa Reeve, a 25-year marketing veteran, a MarTech contributor and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of Hyper Adaptive organizations.

    Melissa discusses her upcoming book, organizational restructuring and the need for dynamic governance over static playbooks. She also shares insights on the importance of AI literacy, social learning and how to prepare for an AI-native future.

    Tune in to uncover how leaders can navigate this chaotic yet exciting new world.

    Episode highlights

    00:00: Introduction to Playbook Broken
    00:37: Meet Melissa Reeve: Marketing veteran
    01:18: Hyper Adaptive: Melissa’s new book
    03:04: AI literacy and organizational change
    04:41: The future of playbooks in marketing
    07:45: The human aspect of AI integration
    17:57: Stages of hyper adaptivity
    20:39: Future of work and leadership challenges
    26:33: Learning in the age of AI
    28:37: Personal productivity and overcoming challenges
    31:46: Conclusion and contact information

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    Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

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    Marc Sirkin
    Founder, Marc Sirkin Consulting

    Marc Sirkin is a former CEO, CMO, and digital transformation leader known for driving growth, innovation, and exits at iconic brands including Microsoft, PwC, and Autism Speaks. As Founder of Marc Sirkin Consulting and host of the “Playbook Broken” podcast, he helps executives navigate existential change by integrating AI, aligning teams, and accelerating outcomes. He led the integration of Third Door Media into Semrush post-acquisition by preserving editorial independence while transforming virtual events and launching AI-powered products.

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