Instagram’s business profiles are being used by more than 25 million marketers
Since July, at least 10 million businesses have adopted Instagram’s version of Facebook’s Pages.
Marketing Day: Omnichannel marketing, 4D interactive ads & Snapchat’s redesign
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
To marketers, the future looks like touch point whack-a-mole
The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they'll need to rethink their martech stacks.
It’s time to get real about omnichannel marketing
Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.
Faster, cheaper and more efficient: AI-powered market research is here
Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.
Is establishing a brand-safety KPI a good idea?
Columnist Rob Rasko discusses the benefits of providing marketers and their agencies with a single metric for measuring brand safety.
Report: Google to reabsorb Nest to better compete with Amazon in smart home market
Nest was acquired in 2014 for $3.2 billion and later became one of the company's "other bets."
Is pixel tracking dead?
Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data.
Facebook halts advertisers from using targeting to exclude racial groups
ProPublica revealed last week that Facebook’s ad-targeting options could still be used to discriminate against ethnic groups and violate federal law.
MarTech Today: ‘4D Interactive Ads,’ insights from Black Friday and Cyber Monday, & the first paywall for AMP
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity Nov 29, 2017 by Ginny Marvin Advertisers can glean behavioral data based on the choices users make when engaging with the […]
What Snapchat’s major redesign and algorithmic feed means for marketers
In a major overhaul, Snapchat will divide the app with friends on one side and everyone else, including brands’ organic Stories, on the other.
Marketing Day: AI marketing guide, display ad forecasts & GDPR enforcement
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
More than mobile: Martech insights from Black Friday & Cyber Monday
Coming off of record sales and engagement, what can marketers do even better next year?
Retailers, software might be eating your lunch, but it won’t eat everything
With closures and tech shifts, it looks like hard times for brick-and-mortar retailers. But columnist Chuck Moran says they need to take a page from digital advertising and understand that the human touch still matters.
The CMO’s guide to AI’s marketing impact for 2018
Though AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can prepare.
ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
Advertisers can glean behavioral data based on the choices users make when engaging with the ads.
Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers
Forrester study also says that Amazon will steal share from Google and Facebook.
LaterPay offers first paywall platform for AMP pages
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.
Already the owner of Prime Day, Amazon dominates Black Friday & Cyber Monday mentions
Study finds Amazon's lead in Black Friday and Cyber Monday digital content mentions increased over last year.
Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths.
GDPR enforcement may be driven by fears of liability
But its implementation could be hampered by a lack of clarity about exactly what kinds of consumer data it covers.
MarTech Today: Net Neutrality repeal defies public support, GDPR liability fears & CMO’s guide to AI’s marketing impact
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: FCC Net Neutrality repeal defies public support, legal battle looms ahead Nov 28, 2017 by Greg Sterling Critics of the impending repeal point to Portugal’s bundling and tiered internet pricing as […]
Has Apple already missed the smart speaker market?
Increasing sales of Google Home and Amazon Echo devices probably means less demand for Apple HomePod.
Shopify meets call tracking
As we enter the 2020s, ecommerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to […]
Looking to get out of the SEO business? Good!
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.
How your website redesign can sabotage your paid search efforts
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program.
5 B2B marketing non-predictions for 2018
For a change of pace, contributor Peter Isaacson tells us what not to expect in the coming year in marketing.
Marketing Day: Cyber Monday results, Facebook Messenger Broadcast & Jones Soda CEO interview
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
FCC Net Neutrality repeal defies public support, legal battle looms ahead
Critics of the impending repeal point to Portugal's bundling and tiered internet pricing as an example of what the US market will likely look like.
Cyber Monday brings in a record $6.59B in online sales, with $2B coming from mobile
According to Adobe, this year's Cyber Monday was the largest online shopping day in history, with sales up 16.8% over last year.
Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
Facebook tests tool to make it easier for businesses to send message blasts on Messenger
Messenger Broadcast appears to be the self-serve version of Messenger’s Broadcast API that enables businesses to message multiple accounts.
Bpm’online has a built-in advantage for complying with GDPR
The company’s business process management is so integral to its platform that it is represented by an acronym in its name.
Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters -- but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.
How a work detox led Jones Soda CEO to a path of business enlightenment
After serving as the brand's VP of business development, CFO and COO, Jennifer Cue took a work sabbatical in Paris before accepting the role of CEO.
MarTech Today: Bpm’online’s GDPR advantage, B2B marketing non-predictions & how ecommerce giants are using AI
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bpm’online has a built-in advantage for complying with GDPR Nov 27, 2017 by Barry Levine The company’s business process management is so integral to its platform that it is represented by […]
Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake reviews.
2-step methodology for dealing with PPC performance downturns
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust.
Marketing Day: Black Friday by the numbers, Tumblr CEO steps down & Facebook’s ad principles
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CMO audit series, Part 6: Analytics
In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them.