Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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3 ways to improve team satisfaction and growth with agile marketing
Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement.
Marketing is hiring more freelancers. Should one of them be you?
For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better.
How brands should react to market slowdowns
Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share.
KPIs that connect: 5 metrics for marketing, sales and product alignment
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most.
Influencer marketing: The bridge between B2B brands and genuine connections
Take a deep dive into the metrics and intangibles of influencer marketing for B2B and how it can amplify trust, authenticity and brand resonance.
Marketing artificial intelligence (AI)
AI in marketing: How to balance automation and the human touch
Don't let AI-driven technology replace authenticity. Balance efficiency, scalability and genuine human connection in your marketing efforts.
Dun & Bradstreet - Data makes the difference
Unlocking business success with the power of data management
Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.
Rise of the empowered consumer: Navigating shifting consumer behavior
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today's empowered consumers.
Before you hire another marketer, do these 5 things first
Consider these cost-effective alternatives to expanding your team's capabilities and ensuring marketing success.
Expert tips for a productive and balanced team
This webinar will be a game-changer in the realm of resource management.
How experimental marketers can drive martech utilization
Explore the role of experimental marketers in maximizing martech stack value.
Marketing artificial intelligence (AI)
The ethics of AI-powered marketing technology
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Replacing your martech? Improved customer experience should be top priority
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.
SurveyMonkey launches new forms solution
The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms.
The 3 Rs of marketing automation: Relevance, response and ROI
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Why you’re not getting credit for your marketing efforts — and how AI can help
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
Rethinking content governance in the era of generative AI
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
AI for all: How anyone can create AI solutions
Why wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
How embedding BDRs into marketing can boost your sales
Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.
How to tune your GTM strategies to cope with budgetary headwinds
The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times.
3 ways to align marketers to business outcomes
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes.
Marketing leaders, are you actually ready for AI?
AI-based applications are making their way into enterprise organizations. Here’s how to ensure you're in a position to use them properly.
The surprising truth about how to achieve your marketing goals
Shift your perspective on marketing success. Learn how prioritizing your marketing team's development leads to sustainable growth.
How hybrid teams can make better decisions
Here's how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles.
Marketers are only using one third of their stack’s capability
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
Why you should always ask why: Strategy must lead tactics in marketing planning
It's time to get out of a tactics-first mindset and chart a strategic course based on knowing why you're doing what you're doing.
The success elements of marketing-driven growth, Part 3
Explore how successful companies align marketing, sales and customer success at every stage of the customer journey.
Balancing generalists and specialists: An essential strategy for marketing success
Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success.
Top 6 martech myths debunked
Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations.
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
The success elements of marketing-driven growth, part 2
Here's how customer-centric content, lifecycle engagement and defined processes help drive organizational growth.
6 key email programs to optimize before Q4
Take time now to review your email programs to ensure they're optimized for success in Q4 and beyond.
A blueprint for boosting sales and dominating paid and organic campaigns
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The value of integration partnerships: Why finding the right partner matters
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
5 don’ts in marketing operations
There’s plenty of good advice about best practices in marketing. It's also important to be aware of what not to do.
Transform customer experience and drive business results with an optimized tech stack
In this webinar, learn how flexibility in your technology the key to mastering customer experiences.
Top 5 XR and AI marketing trends in 2023
Here's what's in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry.
How to handle changes in agile marketing
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently.