Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
Harness the full potential of your martech solution by triggering brain responses.Jade Bunke | May 25, 2022 at 10:42 am ET
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain.Jade Bunke | Jun 15, 2020 at 1:08 pm ET
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles.Jade Bunke | May 14, 2020 at 2:43 pm ET
Changing your approach to emotional marketing can help you create a stronger connection with your audience.Jade Bunke | Mar 5, 2020 at 2:22 pm ET
The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first impression.Jade Bunke | Dec 6, 2019 at 2:25 pm ET
The brain responds to beauty automatically, which underscores the significance of creating aesthetically pleasing collateral.Jade Bunke | Dec 6, 2019 at 2:10 pm ET
We can leverage the brain's reward system to engage consumers with value-based content.Jade Bunke | Oct 25, 2019 at 1:46 pm ET