Top tips for building a successful brand strategy in 2024 and beyond: Part 2
In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings.
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Jade Bunke's latest articles
Top tips for building a successful brand strategy in 2024 and beyond
Mapping your brand goal to behaviors and emotions is key to building a successful strategy.
How cognitive biases prevent you from connecting with your audience
We can influence customer behavior more effectively by understanding the flaws in our own thinking.
How to map marketing science to the customer journey
Connecting creative work with brain science to trigger different behaviors along the customer journey.
11 steps to boost marketing metrics with employee happiness
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
How marketers can use cognitive biases to influence customer decisions
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
How using neuroscience can help capture customer sentiment and predict future behavior
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain.
4 cognitive biases and psychological drivers for influencing behavior
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles.
Rethinking emotion in marketing to deepen engagement
Changing your approach to emotional marketing can help you create a stronger connection with your audience.
Neuroscience and beauty: Why visually appealing marketing assets matter
The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first impression.
Neuroscience and beauty: How to create an immediate connection with your audience
The brain responds to beauty automatically, which underscores the significance of creating aesthetically pleasing collateral.
How dopamine fuels the golden rule of content marketing
We can leverage the brain's reward system to engage consumers with value-based content.