How to map marketing science to the customer journey
Connecting creative work with brain science to trigger different behaviors along the customer journey.
Jade Bunke is the vice president of marketing at National Technical Systems and is a leading authority in marketing science, messaging and demand generation. As a marketing scientist with expertise in buyer behavior, Bunke blends creative marketing with aspects of cognitive neuroscience, social psychology and behavioral economics to yield optimal results.
Connecting creative work with brain science to trigger different behaviors along the customer journey.Jade Bunke | Mar 28, 2023 at 10:03 am ET
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.Jade Bunke | Jan 31, 2023 at 10:12 am ET
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.Jade Bunke | Aug 26, 2022 at 9:27 am ET
Harness the full potential of your martech solution by triggering brain responses.Jade Bunke | May 25, 2022 at 10:42 am ET
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain.Jade Bunke | Jun 15, 2020 at 1:08 pm ET
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles.Jade Bunke | May 14, 2020 at 2:43 pm ET
Changing your approach to emotional marketing can help you create a stronger connection with your audience.Jade Bunke | Mar 5, 2020 at 2:22 pm ET
The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first impression.Jade Bunke | Dec 6, 2019 at 2:25 pm ET
The brain responds to beauty automatically, which underscores the significance of creating aesthetically pleasing collateral.Jade Bunke | Dec 6, 2019 at 2:10 pm ET
We can leverage the brain's reward system to engage consumers with value-based content.Jade Bunke | Oct 25, 2019 at 1:46 pm ET