Stakeholders: Getting started with the Agile Marketing Navigator
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Stacey Ackerman | Oct 27, 2022 at 10:24 am ETA Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective.
Stacey Ackerman | Oct 13, 2022 at 10:38 am ETThis is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Stacey Ackerman | Oct 6, 2022 at 9:00 am ETMarketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
Stacey Ackerman | Sep 29, 2022 at 11:18 am ETThe Marketing Owner understands business goals and is able to prioritize the work that needs to be done.
Stacey Ackerman | Sep 22, 2022 at 11:33 am ETThis week we look at the first of six agile marketing roles: the Team.
Stacey Ackerman | Sep 15, 2022 at 11:57 am ETLearn about the benefits of the key practice of Partnering.
Stacey Ackerman | Sep 8, 2022 at 8:12 am ETWaste prevents work getting done in an agile and efficient way. Here's how to remove it.
Stacey Ackerman | Sep 1, 2022 at 12:03 pm ETGaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies.
Stacey Ackerman | Aug 25, 2022 at 9:06 am ETExperienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Stacey Ackerman | Aug 18, 2022 at 11:53 am ETAgile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Stacey Ackerman | Aug 11, 2022 at 9:00 am ETAgile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Stacey Ackerman | Aug 4, 2022 at 9:00 am ETTeam Improvement sessions should be conducted by and for the team. Here are the benefits.
Stacey Ackerman | Jul 28, 2022 at 9:00 am ETAgile marketers should bring the team together regular to showcase wins and learn quickly from losses.
Stacey Ackerman | Jul 21, 2022 at 12:12 pm ETThe Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Stacey Ackerman | Jul 14, 2022 at 1:33 pm ETDuring Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Stacey Ackerman | Jul 7, 2022 at 9:17 am ETHere's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Stacey Ackerman | Jun 30, 2022 at 11:37 am ETA Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Stacey Ackerman | Jun 16, 2022 at 10:22 am ETWork as an entire delivery team with your business stakeholders to quickly gain alignment.
Stacey Ackerman | Jun 9, 2022 at 8:30 am ETAn agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Stacey Ackerman | Jun 2, 2022 at 10:10 am ET