The next great marketing leaders will design how work gets done
Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.
Stacey Ackerman | Oct 19, 2026 at 9:01 am ETAI doesn't fix broken workflows — it exposes them. Here's how to eliminate hidden bottlenecks and modernize your team’s operating model.
Stacey Ackerman | Sep 18, 2026 at 8:03 am ETTeams built around autonomy, experimentation, and cross-functional work can turn AI’s speed into faster campaigns without adding headcount.
Stacey Ackerman | Aug 21, 2026 at 8:46 am ETLearn how agile planning, customer focus and skill diversification can empower leaders to thrive amid market uncertainty.
Stacey Ackerman | Mar 4, 2024 at 12:46 pm ETAgile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members.
Stacey Ackerman | Feb 7, 2024 at 10:09 am ETTo truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies.
Stacey Ackerman | Jan 3, 2024 at 10:28 am ETUncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections.
Stacey Ackerman | Nov 29, 2023 at 10:12 am ETThree agile practices to drive effective collaboration, sustainable work cycles and continuous improvement.
Stacey Ackerman | Oct 24, 2023 at 11:07 am ETThe organization embraced agile marketing to prioritize tasks, improve transparency and enhance work-life balance.
Stacey Ackerman | Oct 3, 2023 at 9:47 am ETIs your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes.
Stacey Ackerman | Sep 5, 2023 at 9:10 am ETLost in the complexities of agile marketing? Here's how to measure its success with meaningful metrics that focus on outcomes.
Stacey Ackerman | Aug 1, 2023 at 9:39 am ETLearn the agile marketing areas where frequent change is acceptable and how to manage them efficiently.
Stacey Ackerman | Jul 5, 2023 at 9:51 am ETUse these three tips to keep marketing work moving and deliver customer value at the best possible pace.
Stacey Ackerman | Jun 9, 2023 at 11:26 am ETLearn how these two roles supports the need for agility to take place at all levels within a marketing organization.
Stacey Ackerman | May 16, 2023 at 1:29 pm ETThe practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
Stacey Ackerman | Mar 29, 2023 at 10:01 am ETWhy marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.
Stacey Ackerman | Mar 8, 2023 at 10:16 am ETIn the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Stacey Ackerman | Feb 7, 2023 at 9:48 am ETHere's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Stacey Ackerman | Oct 27, 2022 at 10:24 am ETA Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective.
Stacey Ackerman | Oct 13, 2022 at 10:38 am ETThis is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Stacey Ackerman | Oct 6, 2022 at 9:00 am ETMarketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
Stacey Ackerman | Sep 29, 2022 at 11:18 am ETThe Marketing Owner understands business goals and is able to prioritize the work that needs to be done.
Stacey Ackerman | Sep 22, 2022 at 11:33 am ETThis week we look at the first of six agile marketing roles: the Team.
Stacey Ackerman | Sep 15, 2022 at 11:57 am ETLearn about the benefits of the key practice of Partnering.
Stacey Ackerman | Sep 8, 2022 at 8:12 am ETWaste prevents work getting done in an agile and efficient way. Here's how to remove it.
Stacey Ackerman | Sep 1, 2022 at 12:03 pm ETGaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies.
Stacey Ackerman | Aug 25, 2022 at 9:06 am ETExperienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Stacey Ackerman | Aug 18, 2022 at 11:53 am ETAgile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Stacey Ackerman | Aug 11, 2022 at 9:00 am ETAgile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Stacey Ackerman | Aug 4, 2022 at 9:00 am ETTeam Improvement sessions should be conducted by and for the team. Here are the benefits.
Stacey Ackerman | Jul 28, 2022 at 9:00 am ETAgile marketers should bring the team together regular to showcase wins and learn quickly from losses.
Stacey Ackerman | Jul 21, 2022 at 12:12 pm ETThe Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Stacey Ackerman | Jul 14, 2022 at 1:33 pm ETDuring Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Stacey Ackerman | Jul 7, 2022 at 9:17 am ETHere's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Stacey Ackerman | Jun 30, 2022 at 11:37 am ETA Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Stacey Ackerman | Jun 16, 2022 at 10:22 am ETWork as an entire delivery team with your business stakeholders to quickly gain alignment.
Stacey Ackerman | Jun 9, 2022 at 8:30 am ETAn agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Stacey Ackerman | Jun 2, 2022 at 10:10 am ETThe Guidepoint is the connective tissue that rolls upward and downward in the organization.
Stacey Ackerman | May 26, 2022 at 8:30 am ETNot all companies can afford a coach, but even small companies can benefit from agile marketing.
Stacey Ackerman | May 4, 2022 at 10:50 am ETBy making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.
Stacey Ackerman | Apr 21, 2022 at 11:49 am ET