5 signs of a customer-centric marketing team
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections.
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Stacey Ackerman's latest articles
3 ways to improve team satisfaction and growth with agile marketing
Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement.
Case study: How Komet USA embraced agile marketing
The organization embraced agile marketing to prioritize tasks, improve transparency and enhance work-life balance.
3 ways to align marketers to business outcomes
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes.
4 agile marketing metrics that really move the needle
Lost in the complexities of agile marketing? Here's how to measure its success with meaningful metrics that focus on outcomes.
How to handle changes in agile marketing
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently.
3 agile marketing tips to stop starting and start finishing
Use these three tips to keep marketing work moving and deliver customer value at the best possible pace.
The importance of Stakeholders and Practice Leads in agile marketing
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization.
Scaling agile with the Agile Marketing Navigator framework
The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
3 reasons marketers are 10 years behind with agile — and how to catch up
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.
4 steps to becoming a more strategic marketer in 2023
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Stakeholders: Getting started with the Agile Marketing Navigator
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Practice Lead: Getting started with the Agile Marketing Navigator
A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective.
Supporting Cast: Getting started with the Agile Marketing Navigator
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Agile Champion: Getting started with the Agile Marketing Navigator
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
Marketing Owner: Getting started with the Agile Marketing Navigator
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done.
Teams: Getting started with the Agile Marketing Navigator
This week we look at the first of six agile marketing roles: the Team.
Partnering: Getting started with the Agile Marketing Navigator
Learn about the benefits of the key practice of Partnering.
Waste Removal: Getting started with the Agile Marketing Navigator
Waste prevents work getting done in an agile and efficient way. Here's how to remove it.
Cycle Time: Getting started with the Agile Marketing Navigator
Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies.
Work in Progress Limits: Getting started with the Agile Marketing Navigator
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Story Points: Getting started with the Agile Marketing Navigator
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Customer Stories: Getting started with the Agile Marketing Navigator
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Team Improvement: Getting started with the Agile Marketing Navigator
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Team Showcase: Getting started with the Agile Marketing Navigator
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
The Daily Huddle: Getting started with the Agile Marketing Navigator
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Cycle Planning: Getting started with the Agile Marketing Navigator
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Building a Marketing Backlog: Getting started with the Agile Marketing Navigator
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Creating a Blueprint: Getting started with the Agile Marketing Navigator
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
How to determine the minimally viable launch: Getting started with the Agile Marketing Navigator
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
How to hold a successful Brainstorm session: Getting started with the Agile Marketing Navigator
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
What agile marketing teams need from their leaders
By making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.
How marketers embrace agile ways of working
At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders.
A new way of marketing planning: At the last responsible moment
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
Why doing less is more in agile marketing
Build a culture of doing less and providing more value.
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
Embrace a value-based approach to agile marketing leadership
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
Why leading an agile marketing organization requires a vision for change
Remind people of the “why” every single day to really inspire change.