Operations
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
Management
Living the 10 principles of agile marketing
These principles were recently developed by members of the agile marketing community.
Operations
Why setting key priorities is essential in agile marketing
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
Transformation
Modernizing healthcare marketing with agility: How Premier got started
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.
Transformation
Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.
Operations
Why collaboration and teamwork are essential in agile marketing
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows
Operations
Infographic: Story splitting for marketing teams
This agile marketing technique can help your team deliver bite-sized chunks of value.
Management
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
Management
Writing customer stories to improve team collaboration
A practical technique to build collaborative team processes on a foundation of customer-centricity.
Management
Why Kanban is more than a visualization board
It's about developing a problem-solving mind-set, for example when it comes to clogged workflows.
Management
Why sticky agile marketing teams perform better
A team which sticks together understands its own dynamics and gets more done, faster.
Management
How agile marketers can work with other teams to improve customer experience
Get teams working together, like Three (or Four) Amigos.
Operations
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done
Management
Form your agile marketing teams around the customer
How work gets delivered by different agile teams
Management
Why cross-functional agile teams get campaigns delivered earlier
How to avoid over-specialization and the bottle-necks it creates.
Management
Why Predictability is More Important than Speed in Agile Marketing
For newer agile marketing teams, it's not all about racing to the finish line.
Management
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
Management
What your CMO needs to hear about agile marketing
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.
Management
3 ways to make your agility during the pandemic a foundational tool for the longterm
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing.