Management
Why Kanban is more than a visualization board
It's about developing a problem-solving mind-set, for example when it comes to clogged workflows.
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
Management
Why sticky agile marketing teams perform better
A team which sticks together understands its own dynamics and gets more done, faster.
Management
How agile marketers can work with other teams to improve customer experience
Get teams working together, like Three (or Four) Amigos.
Transformation
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done
Management
Form Your Agile Marketing Teams Around the Customer
How work gets delivered by different agile teams
Management
Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier
How to avoid over-specialization and the bottle-necks it creates.
Management
Why Predictability is More Important than Speed in Agile Marketing
For newer agile marketing teams, it's not all about racing to the finish line.
Management
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
Management
What your CMO needs to hear about agile marketing
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.
Management
3 ways to make your agility during the pandemic a foundational tool for the longterm
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing.
Management
How to improve workflow with Kanban
Empowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete projects.
