Alan K'necht

Alan K'necht an independent SEO, social and analytics consultant, a public speaker, award-winning author and a corporate trainer (SEO, social media marketing and digital analytics).

Data

How to make your data sing

Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data points.

Data

Bounce rate: Important metric or junk data?

For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate into context to give it greater meaning.

Data

Why You Need An Independent Analytics Audit

Is your digital analytics data is being presented clearly and honestly? Columnist Alan K'necht explains why you need an analytics audit — and why it should be conducted by an independent body.

Data

How Universal Analytics Is Different And What You Should Be Doing Now

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has been promoting its new analytics solution called “Google Universal Analytics” (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production. While […]

Performance

You Don’t Have To Be Big To Do Social Right!

One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come to an end now. Some of the best examples of effective social media marketing that I’ve ever seen come from small businesses. A classic example is the Ashkenaz Cowboy […]

Performance

Hashtag Bombs: How Not to Leverage Trending Hashtags

When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags can’t be owned. They can’t be wordmarked or copyrighted, either. The reality is that many hashtags are started organically, not by brands themselves but by their customers. Hashtags were once the sole domain […]

Performance

The New SEO = Social Engagement Optimization

SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen searching for food. So does social […]