Marketing automation
MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Dun & Bradstreet - Data makes the difference
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.
Marketers are only using one third of their stack’s capability
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
Jen Bergren: Spotlight on the expert
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
HubSpot’s May 2023 releases: The manager’s guide
HubSpot releases for prospecting, coaching, AI, approvals, goals and more.
6 marketing automation use cases where AI can help with data quality
Will AI help address age-old marketing issues or just add more complexity?
Email subject line tips and best practices (with examples!)
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don't let it be an afterthought.
6 simple automations every B2B organization needs to have
Discover fresh ways to apply automation in your B2B organization. Enhance customer experience, improve efficiency and drive growth.
HubSpot’s April 2023 releases: The manager’s guide
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
The future of outbound marketing in an omnichannel stack
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here's how it might change.
6 must-have, underused email marketing automations
Learn the potential business impact and benefits of implementing these six email automation workflows.
HubSpot’s March 2023 releases: The manager’s guide
AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
Compare 10 top marketing automation platforms
This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
Marketo’s March releases: A manager’s guide
Dynamic Chat enhancements continue, plus landing pages get a facelift.
AI powered marketing automation: How to make it work for you
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience.
AI marketing automation: How it works and why marketers should care
Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.
HubSpot’s January 2023 releases: The manager’s guide
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more.
How to create a CDP worksheet from your use cases
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
HubSpot’s December releases: A manager’s guide
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
A 4-step guide to creating a self-service marketing organization
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.
HubSpot’s November releases: A manager’s guide
You can now engage with customers where they are with HubSpot's WhatsApp integration and protect your marketing email process with Approvals.
Data driven markeing automation: How to get started today
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
HubSpot’s October releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.
Marketo’s October releases: A manager’s guide
The latest Marketo release includes several enhancements to Dynamic Chat features that will improve user experience.
6 data collection tactics for marketing in the cookieless future
When customers are more involved in the process, your marketing automation program will benefit from better data.
4 reasons why it’s hard to prove impact in marketing ops
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts.
HubSpot’s September releases: A manager’s guide
HubSpot has new Campaign templates, CRM records improvements, video overlays, SEO and Payments reporting.
How to keep up with accelerating customer expectations: The MarTech Conference keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
Marketo’s August releases: A manager’s guide
Form stuffing prevention and permission controls are among the functionalities Marketo introduced last month.
HubSpot’s August releases: A manager’s guide
Learn the latest improvements to CRM records, dashboard and CMS collaboration, reporting comparisons and workflow actions.
Customer journey orchestration
HubSpot pairs community with a connected platform
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience
HubSpot’s July releases: A manager’s guide
Changes to campaign budget reporting, conversation monitoring and email collaboration.
Study: Marketing automation teams mired in execution, neglecting strategic priorities
A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
MarTech Replacement Survey: Which features are important to marketers?
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
HubSpot’s June releases: The manager’s guide
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
6 things martech vendors don’t want you to know
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
MarTech Replacement Survey: The top 5 solutions replaced
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.