Marketing automation
MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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3 ways to master flawless marketing campaign execution
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
B2B marketers rely on marketing automation: Tuesday’s daily brief
Plus the privacy wars and fake ecommerce listings
Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Who’s who in B2B Marketing Automation: The vendor landscape
Here's an overview of the recent funding and M&A activity among B2B marketing automation vendors.
Despite budget cuts, CMOs still bullish on marketing automation investments
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging.
Four key steps to choosing (or replacing) a marketing automation platform
Your team’s time is valuable. Stop spending so much time every day with manual marketing processes, and start automating. Here’s how.
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to gain.
What should you expect from a B2B marketing automation platform?
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor marketplace.
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation solutions.
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We've got you covered.
Customer journey orchestration
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and […]