Marketing automation
MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Customer relationship management (CRM)
The data disconnect: Why understanding your data landscape matters more than ever
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
4 essential ways to boost your marketing automation program
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers.
Onesend and ActiveCampaign support Australian office gear sales
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
4 tips for auditing your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot.
5 marketing automation quick wins
Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions.
Why Dollar Shave Club cut its homegrown ecommerce system
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.
Compare 10 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
The email marketer’s guide to effective marketing automation
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.
The 3 Rs of marketing automation: Relevance, response and ROI
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Rethinking content governance in the era of generative AI
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
3 ways marketing automation drives cross-functional alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Marigold unveils all-in-one relationship marketing solution
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools.
How to balance core marketing automation functions with innovation
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform.
Marketing artificial intelligence (AI)
Salesforce unveils Einstein Copilot, a chatbot for all its apps
Users can ask questions in natural language, so they don't need having to know how to navigate the software to get the information they need.
Marketing artificial intelligence (AI)
A blueprint for the new automation mindset
Systems thinking, "antifragility" and democratic teamwork characterize a new mindset successful brands will need to acquire.
Dun & Bradstreet - Data makes the difference
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.
Marketers are only using one third of their stack’s capability
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
Jen Bergren: Spotlight on the expert
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
HubSpot’s May 2023 releases: The manager’s guide
HubSpot releases for prospecting, coaching, AI, approvals, goals and more.
6 marketing automation use cases where AI can help with data quality
Will AI help address age-old marketing issues or just add more complexity?
Email subject line tips and best practices (with examples!)
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don't let it be an afterthought.
6 simple automations every B2B organization needs to have
Discover fresh ways to apply automation in your B2B organization. Enhance customer experience, improve efficiency and drive growth.
HubSpot’s April 2023 releases: The manager’s guide
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
The future of outbound marketing in an omnichannel stack
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here's how it might change.
6 must-have, underused email marketing automations
Learn the potential business impact and benefits of implementing these six email automation workflows.
HubSpot’s March 2023 releases: The manager’s guide
AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
Compare 10 top marketing automation platforms
This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
Marketo’s March releases: A manager’s guide
Dynamic Chat enhancements continue, plus landing pages get a facelift.
AI powered marketing automation: How to make it work for you
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience.
AI marketing automation: How it works and why marketers should care
Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.
HubSpot’s January 2023 releases: The manager’s guide
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more.
How to create a CDP worksheet from your use cases
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
HubSpot’s December releases: A manager’s guide
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
A 4-step guide to creating a self-service marketing organization
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.
HubSpot’s November releases: A manager’s guide
You can now engage with customers where they are with HubSpot's WhatsApp integration and protect your marketing email process with Approvals.
Data driven markeing automation: How to get started today
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
HubSpot’s October releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.
Marketo’s October releases: A manager’s guide
The latest Marketo release includes several enhancements to Dynamic Chat features that will improve user experience.