Management
Real Story on MarTech: Consider supply and demand chains for your marketing content
Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.
Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. To maintain its strict independence, RSG only works with enterprise technology buyers and never advises vendors.
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The Real Story on MarTech: History lessons for CDP Buyers
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
Management
Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks
But many smaller vendors are betting their lives on a single offering.
Management
What anchors your technology mall?
Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
Management
Real Story on MarTech: The new stack
The case for concentrating key capabilities in the lower, foundational part of your stack
