Management
What anchors your technology mall?
Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. To maintain its strict independence, RSG only works with enterprise technology buyers and never advises vendors.
Management
Real Story on MarTech: The new stack
The case for concentrating key capabilities in the lower, foundational part of your stack
Experience
Is there a right way to buy marketing technology? (Short answer: Yes!)
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15.
Management
From martech silos to an omnichannel stack
Here are three key technology buyer considerations when making the transition to a true omnichannel stack.
