Performance Marketing
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. To maintain its strict independence, RSG only works with enterprise technology buyers and never advises vendors.
Performance Marketing
The content management tool may not be a good fit for general purpose WCM services.
Tony Byrne | May 2, 2022 at 10:12 am ETMarketing Operations
Understand the marketplace. Understand your architecture. And don't forget to negotiate.
Tony Byrne | Apr 13, 2022 at 10:15 am ETMarketing Operations
Important lessons to keep in mind when choosing technology.
Tony Byrne | Feb 21, 2022 at 3:26 pm ETMarketing Operations
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Tony Byrne | Jan 19, 2022 at 10:52 am ETMarketing Operations
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.
Tony Byrne | Jan 14, 2022 at 1:15 pm ETMarketing Operations
Six reasons why consolidation not been the norm in the world of marketing technology?
Tony Byrne | Nov 15, 2021 at 9:45 am ETMarketing Operations
That question might mean many different things, but it's a critical question businesses must ask when evaluating marketing tech.
Tony Byrne | Oct 29, 2021 at 10:32 am ETMarketing Operations
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models.
Tony Byrne | Oct 20, 2021 at 9:58 am ETMarketing Operations
Some common mistakes made when evaluating and choosing solutions and how to avoid them.
Tony Byrne | Sep 28, 2021 at 10:53 am ETMarketing Management
Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.
Tony Byrne | Aug 12, 2021 at 10:16 am ETData
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
Tony Byrne | Jul 27, 2021 at 11:54 am ETMarketing Management
But many smaller vendors are betting their lives on a single offering.
Tony Byrne | Jul 15, 2021 at 11:54 am ETMarketing Management
Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
Tony Byrne | Jun 23, 2021 at 11:51 am ETData
Why there's real value in independent CDPs.
Tony Byrne | Jun 7, 2021 at 11:11 am ETMarketing Management
The case for concentrating key capabilities in the lower, foundational part of your stack
Tony Byrne | May 19, 2021 at 11:59 am ETMarketing Management
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15.
Tony Byrne | Mar 5, 2020 at 2:54 pm ETMarketing Management
Here are three key technology buyer considerations when making the transition to a true omnichannel stack.
Tony Byrne | May 30, 2019 at 7:01 am ET