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Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
How easy is it to integrate this software into your organization? How long does implementation take? These are just a few key questions to ask.
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable.