MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
Marketo’s May ‘22 release: Viva la Veeva!
Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Integrate announces Social and Cross-Channel Insights
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
HubSpot’s release brings quoting and payments improvements
Service Hub gets some extra love, plus many more updates in the last month.
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
Sitecore integrates CDP, marketing automation features from acquired platforms
With new additions, Sitecore is looking more like an end-to-end marketing suite.
Marketo’s March ‘22 release: Let’s chat
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Customer journey orchestration
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
Intent based marketing – how can it boost your email ROI
Innovation — even in increments — can help you build a more robust strategy.
Ultimate marketing automation platform comparison & vendor list
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release
This release adds new features from sales empowerment to blocking unwanted form fills.
Customer relationship management (CRM)
What is customer relationship management (CRM) and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
Account-based marketing (ABM) buyer’s guide
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Why data-driven decision-making is the foundation of successful CX
How marketers can improve their decision-making processes using automation.
What is marketing operations and who are MOps professionals?
Learn what marketing operations is and why it's important.
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
MOPS Rundown: Marketo enhances Predictive Audiences and UX in Q4 release
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable.
What automation looks like in marketing operations today
Automation is taking on new forms in modern marketing operations.
Is innovation on your roadmap?: Wednesday’s Daily Brief
Setting in place a strategy around innovation helps get different teams within your organization onboard.
HubSpot announces enhancements to CRM
Updated with commentary from HubSpot's VP of Product, Andy Pitre.
7 tips for building brand identity
Before diving into amplifying the personality of your brand, it's important to first decide "who" your brand is.
Building an always-on marketing machine
You've gotten your team onboard. Now you need to know where to steer the ship.
5 ways to improve on-site search
For starters, your whole marketing team should be on the same page when it comes to site search.
How to improve marketing ROI with clean data
Without clean data, marketers will have a hard time generating quality leads.
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Does ‘always-on’ marketing improve customer experiences?
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
Intuit confirms Mailchimp acquisition
The rumors are confirmed. Intuit is adding automation and engagement platform Mailchimp to its portfolio of accounting and finance solutions.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Cleaning up the confusion in marketing ops job postings
The marketing ops space needs clearer distinctions and a consistent vocabulary.
Will the promise of true marketing automation finally be realized?
We should all be very excited about Integration Platform as a Service.
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.
Data is at the heart of everything, but we’re still struggling to handle it
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
3 ways to master flawless marketing campaign execution
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
B2B marketers rely on marketing automation: Tuesday’s daily brief
Plus the privacy wars and fake ecommerce listings