Account-based marketing (ABM)
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The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement.
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it.
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.