Account-based marketing (ABM)
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Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.