Marketing Management
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Scott Vaughan is a B2B CMO and go-to-market leader. After several CMO and business leadership roles, Scott is now an active advisor and consultant working with CMO, CXOs, Founders, and investors on business, marketing, product, and GTM strategies. He thrives in the B2B SaaS, tech, marketing, and revenue world. His passion is fueled by working in-market to create new levels of business and customer value for B2B organizations. His approach is influenced and driven by his diverse experience as a marketing leader, revenue driver, executive, market evangelist, speaker, and writer on all things marketing, technology, and business. He is drawn to disruptive solutions and to dynamic companies that need to transform.
Marketing Management
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Scott Vaughan | Jun 28, 2022 at 4:07 pm ETMarketing Management
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Scott Vaughan | May 19, 2022 at 1:54 pm ETMarketing Management
In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing strategies.
Scott Vaughan | May 3, 2021 at 2:39 pm ETPerformance Marketing
ABM is a critical tool, but it's not necessarily the whole tool-kit
Scott Vaughan | Mar 12, 2021 at 7:00 am ETMarketing Operations
One CMO's views, rants and aspirations from a decade of doing the work.
Scott Vaughan | Jan 18, 2021 at 9:00 am ETData
Focus on the fundamentals ensures the contact and account data generated from our marketing efforts is compliant, marketable, informed, connected and actionable. This commitment makes our people, programs, and results better.
Scott Vaughan | Nov 10, 2020 at 8:00 am ETMarketing Management
Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities.
Scott Vaughan | Sep 25, 2020 at 11:00 am ETMarketing Operations
There is room for innovation from both the hosts and the tech platform to improve the user interface and experience of virtual events.
Scott Vaughan | Jun 26, 2020 at 7:10 am ETMarketing Operations
It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort.
Scott Vaughan | Mar 4, 2020 at 2:10 pm ETMarketing Operations
The emerging focus is on orchestration, a next-level approach that builds off basic automation and adds new levels of intelligence in the process.
Scott Vaughan | Jan 3, 2020 at 10:29 am ETPerformance Marketing
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals.
Scott Vaughan | Aug 19, 2019 at 8:00 am ETPerformance Marketing
When done correctly, an always-on approach can bring brand relevancy at every stage of the customer lifecycle, sustained communications and high-value story building.
Scott Vaughan | May 6, 2019 at 2:12 pm ETMarketing Management
The ability to measure areas of investment will help us be smarter marketers.
Scott Vaughan | Apr 2, 2019 at 1:22 pm ETMarketing Operations
With a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more impactful.
Scott Vaughan | Nov 27, 2018 at 7:30 am ETMarketing Operations
Marketing technologists: Let's leave slick logo-studded slides behind and show we're serious about business.
Scott Vaughan | Oct 17, 2018 at 8:00 am ETMarketing Operations
Building a competitive, top-notch marketing organization requires having a consistent and talented staff in place. Here's how and why you need to be continually scouting for the best and brightest marketing talent.
Scott Vaughan | Sep 12, 2018 at 11:59 pm ETPerformance Marketing
Inbound marketing has dominated many brands' strategies recently, but contributor Scott Vaughan explains how technological advances are enabling better outbound efforts.
Scott Vaughan | Aug 15, 2018 at 3:47 pm ETPerformance Marketing
Marketers often find themselves torn between meeting short-term sales goals and fostering long-term value. Contributor Scott Vaughan explains how to bring these two objectives together.
Scott Vaughan | Jun 25, 2018 at 11:45 am ETDigital Transformation
Your approach to adopting and integrating martech is a key factor in determining its likelihood of success. Contributor Scott Vaughan explains.
Scott Vaughan | Jun 8, 2018 at 11:22 am ETMarketing Management
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.
Scott Vaughan | Apr 3, 2018 at 5:01 pm ET