Account-based marketing (ABM)

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Account-based marketing (ABM)

MarTech Today: Catalina adds attribution, marketers react to martech spending boost and why you should get into ABM

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]

Digital transformation

MarTech Today: Location as a targeting and attribution tool, the maturing of ABM and the value of consent

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool Jan 9, 2019 by Greg Sterling Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital […]

Account-based marketing (ABM)

MarTech Today: The coming battle between ABM and marketing automation tools, MoPub partners to fight in-app ad fraud and the MarTech conference agenda

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The coming battle between ABM and marketing automation tools Jan 8, 2019 by Barry Levine Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean […]

Performance marketing

3 signs it’s time to make the switch to account-based analytics

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]

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