Account-based marketing (ABM)
MarTech is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, the latest data to help you work smarter and make better decisions, and our account-based marketing buyer’s guide.
What you read here is written by our experienced in-house of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to decide if you need an account-based marketing platform
Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement.
Demandbase brings account-based advertising to consumer platforms
The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.
Terminus integrates with partner ecosystem platform Crossbeam
The initiative aims at managing ABM strategies for B2B brands with multiple channel partners.
Demandbase added to the 365 Customer Insights ecosystem
The Demandbase group of companies will bring a portfolio of account-based B2B data to Microsoft's CDP.
3 ways marketing and sales teams can generate buyer interest
Generating buyer interest relies on the combined efforts of marketing and sales.
New ABM research says nothing is wrong with your strategy but your execution is failing
Learn practical tips for executing lead outreach like a champ.
Nothing is wrong with your ABM strategy, but your execution fails
Register for this webinar and learn how to squeeze all the value out of your ABM.
G2 adds high profile new ABM integrations
Demandbase, 6Sense, RollWorks and Triblio join the G2 ABM integration roster.
RollWorks announces new capabilities focused on the B2B customer journey
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it.
Terminus acquires Zylotech, the B2B CDP
ABM platform Terminus adds an established, standalone CDP to its offerings.
How to execute customized ABM campaigns
Use your full range of marketing tools to develop account-specific engagement that supports your sales team.
Why account-based marketing continues to grow
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
Account-based marketing (ABM) buyer’s guide
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
LeanData and ZoomInfo integrate on lead delivery
A partnership aimed at enriching leads en route to the right sales rep.
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering