3 roles every marketing leader needs now
Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.
The future of GTM starts with causal clarity
Linear GTM models can’t explain stalled buyer decisioning or collapsing performance. A causal GTM logic layer is emerging to restore clarity and control.
Fuel up with free marketing insights.
What efficiency-first martech gets wrong about creativity
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas.
Salesforce buys Qualified to accelerate its AI‑driven GTM strategy
Salesforce is adding real‑time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent‑driven GTM workflows.
Most ad agencies are planning for AI, but few are putting it to work
67% of agencies are still in an explorative phase with generative AI.
The future of GTM starts with causal clarity
Linear GTM models can’t explain stalled buyer decisioning or collapsing performance. A causal GTM logic layer is emerging to restore clarity and control.
How CreativeOps keeps AI-driven content from stalling
More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned.
From SEO to GEO: How marketing leaders stay visible in AI-driven search
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.
New AI Visibility Awards spotlight brands thriving in AI-generated search results
Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued.
Customer relationship management (CRM)
Salesforce brings Agentforce Sales to ChatGPT
Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations.
Marketing mix modeling has a usage problem, not a tech problem
Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability.
Why approved web pages still don’t go live and how AI bridges the gap
AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects.
62% of B2B CMOs not ready to compete against AI-enabled companies: report
AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next.
Your SEO playbook is toast: Welcome to search in 2026
Traditional SEO strategies are collapsing, which is going to make for an interesting 2026 for many teams.
Marketing artificial intelligence (AI)
The 5 levels of AI decision control every marketing team needs
A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing performance.
Why B2B AI stalls — and the 5 pillars that unlock scale
A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business results.
4 marketing problems AI can actually solve right now
How serious marketing teams are using AI to move faster without cutting corners.
Google exec says AI search optimization is ‘the same’ as SEO
Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content.
5 marketing lessons hiding inside Disney’s merchandising engine
Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion.
Why choosing a marketing automation platform is harder than it looks
Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter.
Cvent buys Goldcast to create event and video marketing platform
The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack.
The customer funnel is gone, and trust is the new moat
As AI accelerates decisions, brands endure by investing in the human layers of experience that technology can’t generate.
Marketing artificial intelligence (AI)
The AI gold rush is over, and it’s the orchestrators’ time to shine
AI’s 'wow' phase is ending, and 2026 will be all about proving what actually works across the stack.
Marketing artificial intelligence (AI)
4 steps to building real AI skills without waiting on leadership
Leadership may expect AI adoption without a roadmap. Here’s a four-step framework for marketers to build practical AI skills and scale impact.
Marketers are drowning in data but starving for insight
Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working?
Why quality management is the partnership martech can’t ignore
Martech sits between business and IT but often misses a powerful partner — quality management. Learn how QA and UAT improve outcomes across the stack.
The Vibe Marketing manifesto
Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.
Stronger targeting starts with aligned personas and ICPs
ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack.
GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses.
IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance
The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms.
Marketing artificial intelligence (AI)
How to speed up AI adoption and turn hype into results
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity.
Marketing artificial intelligence (AI)
Why AI content strategies need to focus on tasks not transactions
Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query.
What’s the state of the enterprise B2B buyer?
AI is changing the way enterprise B2B buyers operate and exacerbating problems around noise and trust in the market.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the personalization and AI ad creation tools.
How to use CTV to strengthen your ABM strategy
Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline.
6 under-the-radar martech tools to make your work day easier in 2026
Explore six niche martech tools that solve emerging 2026 challenges — data accuracy, loyalty, AI visibility and smarter media allocation.
Marketing artificial intelligence (AI)
New Salesforce engine aims to make enterprise AI trustworthy
Salesforce has launched a unified data engine that gives enterprise AI agents the context they need to reason clearly instead of guessing blindly.
4 takeaways for email marketers from Google’s 2025 holiday report
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season.
Why martech teams need diagnostic talent in 2026
Most martech friction comes from misinterpretation. The right talent can distinguish useful complexity from decay and restore team confidence.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details about the new B2B audience segmentation capabilities