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Optimization and personalization
How un-marketing builds trust in a world of invasive advertising
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive.
Fuel up with free marketing insights.
B2B marketing on TikTok: What you need to know
With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands with customers.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
3 reasons the ‘Do You Want to Hear From Us’ email must die
Re-engagement emails annoy customers by asking a question you should already know the answer to.
Want to really understand marketing ops? Talk to this guy
Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
Marketing artificial intelligence (AI)
DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.
AI is transforming GTM teams into fiduciary powerhouses
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
Optimization and personalization
How un-marketing builds trust in a world of invasive advertising
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive.
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with news that a paywall is coming to some Reddit content.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
Diversity and inclusion in marketing
Target’s DEI retreat: Inclusivity was never more than a marketing stunt
Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust.
How to Leverage Snowflake and OneTrust for Consent Management at Scale
Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice.
The truth about martech in 2025 and how to make it work for you
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.
Marketo unveils new email designer as part of January updates
The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
Why most martech RFPs fail and how to get vendor selection right
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices.
Marketing artificial intelligence (AI)
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
The 14 best HubSpot updates from January 2025
The choice is clear: Comb through 111 HubSpot updates from January, or look at our list of the 14 that admins and marketing managers need to know.
How a human-centric approach could fix reputational disasters in 2025
Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin.
Marketing artificial intelligence (AI)
4 marketing ‘jobs to be done’ being transformed by genAI
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.
Demand gen leaders say they struggle with the same stubborn challenges
The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions.
How influencer marketing became an essential marketing channel
With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time.
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
How cognitive biases shape email engagement
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action.
How to use HubSpot to improve your webinar strategy
Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn.
How to tackle ad fraud in 2025
Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection.
Why marketing should own sales enablement technologies
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.
Did Meta just launch a CDP with Signals Gateway?
If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an interesting time to enter that market for sure.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, marketing strategies and best practices. Updated with details on the new video presentation and discovery tools.
What are the marketing opportunities in ‘Web3’ technologies?
Web3 technologies focus on decentralization and user control over digital assets. Are they of any use to marketers?
Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
AI adoption in CX is rising, but implementation challenges remain
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going.
Winning the race to profitability with a dynamic ICP
The concept of an ICP is often misunderstood. Let's set it straight.
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated with data from Buffer that found Threads outpaces X in user engagement.
6 B2B paid media platforms where you can advertise effectively
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more.
Lessons learned from martech wins
Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work.
Smarter attribution strategies to help B2B marketers prove campaign value
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?"
Why marketing engagement metrics actually do matter
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive.
5 things marketers can do to abolish data silos
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration.