Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
Are these email subject lines deceptive, clever copywriting or bad data at work?
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.
Fuel up with free marketing insights.
Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.
A marketer’s guide to marketing automation platforms
We've published a new buyer's guide on the MAP market with profiles of 14 leading vendors. Get an overview of the report.
U.S. state data privacy laws: What you need to know
Updated with information on the four states whose laws went into effect on Jan. 1, 2025.
Why career diversity drives martech team success
Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
Optimization and personalization
Personalization’s double-edged sword: Balancing relevance with intrusiveness
Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here's how to address that.
Marketing artificial intelligence (AI)
Salesforce launches Agentforce for Retail
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
5 principles for a smoother, more successful CDP deployment
A successful CDP deployment improves business outcomes. These five principles will help you get there.
Are these email subject lines deceptive, clever copywriting or bad data at work?
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 9
It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake.
Amazon’s new Retail Ad Service brings RMN to the masses
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.
Marketing artificial intelligence (AI)
AI agents: 2025 predictions
AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how.
How AI can combat the ‘paradox of choice’ and improve customer outcomes
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.
SAP to launch loyalty management solution for retailers
At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.
Martech disappointment grows despite increased usage
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with information on the Reddit Pro Trends tool and a new AMA ad format.
Martech stack complexity fragments audience data
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.
5 ways to crush sales bottlenecks and accelerate deals in 2025
Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips.
4 reporting essentials to streamline business intelligence
Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.
Digital experience platform (DXP)
Contentstack acquires CDP Lytics
Another independent CDP is absorbed by a digital experience platform.
Holidays deliver on record-setting ecommerce expectations
U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics.
Salesforce Agentforce: What you need to know
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform.
This 4-pillar foundation will break down silos for account-based expansion
This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics.
Start the new year with an antidote for AI anxiety
Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building
Marketing artificial intelligence (AI)
Delivering large B2B marketing events: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.
How to overcome AI challenges in martech to maximize ROI
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.
Why FAQs should be your go-to marketing tool
Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication.
Take the 2025 State of Your Stack Survey
We’ve teamed up with Scott Brinker from Chiefmartec on a new survey to help the community plan for the next 12–24 months.
CTV takeover: 2025 predictions
Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year.
Marketing artificial intelligence (AI)
Will AI agents conduct the martech orchestra in 2025?
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.
The influencer marketing space kicks off 2025 with another acquisition
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies.
How to maximize event ROI using smart budgeting
Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy.
Marketing artificial intelligence (AI)
Guardrails and governance: How to protect your brand while using AI
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?
Retail media networks continue to grow: 2025 predictions
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures.
3 reports in GA4 that use analytics to eliminate customer friction
Learn how to build three reports in GA4 that will bring your customers' frustrations to light.
Applying scientific method to performance
Learn how to build and test hypotheses to bolster a scientific approach to performance testing.
It’s time for a better approach to change management in marketing
Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.