Declining customer feedback and loyalty, growing AI skepticism
The state of today's consumer? Upset by negative experiences — but staying silent about them too.
A closer look at October 2024 Adobe Marketo Engage release
See why these seven updates to Adobe Marketo Engage could be a win for your team.
Fuel up with free marketing insights.
Why marketers need to master capability assessment and tool procurement
With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.
How customer-centric marketing fuels long-term success
Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation.
A closer look at October 2024 Adobe Marketo Engage release
See why these seven updates to Adobe Marketo Engage could be a win for your team.
Data management platform (DMP)
Breaking data silos: Digital marketer’s checklist for strategic data collaboration
Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report
Marketing artificial intelligence (AI)
Improving marketing operations performance: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.
How to move beyond performative segmentation and embrace authenticity
Embrace values-driven segmentation and remain authentic in the face of social and political complexities.
Stop insulting your audience with this email behavior
Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.
Canva reverses price hike for loyal customers
Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them.
What the LinkedIn debate over a HockeyStack report says about B2B marketing
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Zeta Global to acquire LiveIntent
Marketing clouds float together as Zeta Global unveils the acquisition of LiveIntent.
Does your marketing team have a martech problem or a data problem?
Two surveys show data is very much on the mind of marketers when they think about their martech stack.
How to unlock the power of personalization through edge computing
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most.
Oracle aims to automate the complete customer service lifecycle
AI here, there and everywhere in customer service, heading in the direction of complete automation. That's the Oracle Service vision.
What are marketers’ investment priorities as 2024 winds down?
We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 10
Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience.
Prime Big Deal Days kicks off holidays with slow start
Storms in Southeast impact U.S. traffic and sales for two-day October event. Value-added services and pricing remain key holiday strategies.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Learn the anatomy of a martech center of excellence
Get to know the key teams and competencies needed to build a thriving martech COE that drives innovation and strategic impact.
Google blasts DOJ’s ‘radical’ proposed breakup plan
Company argues a breakup would make advertising less valuable, while harming publishers and merchants.
Zendesk saturates CX with AI and voice
Zendesk is spreading the magic dust of AI throughout the customer experience and service journey, as well as providing a new 24/7 AI agent to handle phone calls.
How to align sales and marketing for revenue growth
Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration.
Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains
Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins.
Go inside the modern marketing data stack
AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win.
Marketing artificial intelligence (AI)
AI and marketing: What the stats show
Here is a collection of the most useful recent data about the impact and use of artificial intelligence on digital marketing.
Meta announces genAI video tools for advertisers
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
50% of B2B marketers won’t reach 2024 goals
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
Google’s Privacy Sandbox: What you need to know
UPDATED on October 8 with latest comments from the IAB.
How to use generative AI in copywriting for an A/B testing program
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
Marketing on Reddit: What you need to know
What you need to know about Reddit to get the most for your marketing dollar. Updated with detailed information on ad types and formats.
Marketing artificial intelligence (AI)
Improving site speed for conversions: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools.
Weighing the pros and cons of out-of-the-box martech
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape.
Marketing artificial intelligence (AI)
Zeta Global unveils connected mobile experience and AI agents
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.
Bluecore moves into experimentation
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't.
Email deliverability: What you need to know
Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Google's new summary card feature.
What Oracle’s exit from advertising means for the adtech space
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum's and Experian's offerings now added.
Content management systems (CMS)
WordPress moves to ban WP Engine from accessing its resources
We've updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest.
Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers.