Your subscribers are tired and distracted, so give them less and they’ll love you more
With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing.
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future.
Fuel up with free marketing insights.
With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing.
Marketing artificial intelligence (AI)
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
Marketing artificial intelligence (AI)
OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers.
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin. Websites, mobile apps and SMS followed behind email. Email’s unique ability to provide brands […]
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future.
People trust people, not press releases. Build a brand that speaks with purpose — and earns loyalty before the storm.
An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here's how.
Marketing artificial intelligence (AI)
OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise.
69% of marketers value delivered insights or "done-for-you" services over adding new tools to their tech stack.
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams.
Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and practical how‑tos.
Is your CMS built for where your business is going—or where it’s been?
The tech giant reverses course on its long-planned depreciation of third-party cookies.
Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement.
It is a moment when marketers should rethink the strategies hemmed in by Google's ad tech.
Digital experience platform (DXP)
Most DXP investment failures stem not from missing features, but broken fundamentals. Consider these truths before inking the deal.
The DOJ’s proposed Google breakup targets Search, Chrome and ads to boost competition. Google says this would harm national security.
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
An in-depth look at the verdict, arguments and trial about Google's monopoly practices in the $200 billion digital advertising industry.
Marketing artificial intelligence (AI)
Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter?
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI.
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
Marketing artificial intelligence (AI)
Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes.
Marketing artificial intelligence (AI)
LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send them a copy of "1984" fast.
A Federal judge found Google “willfully engaged in anticompetitive acts” to control the ad server and ad exchange markets.
Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times.
Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think.
B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging.
Marketing artificial intelligence (AI)
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning.
HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.
See how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities.
Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.
We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.
AI came up often at the Spring 2025 MarTech Conference, and these are the lessons we took away.
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics.
You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building.
They are angry about Google's astroturfing and want consent-driven online interactions with consumers.