B2B software marketing takes a turn with consolidation of review sites
Review site consolidation is a lot to digest. Let's break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady.
How smart leaders use marketing metrics to navigate uncertainty
Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market.
Fuel up with free marketing insights.
No means no, even when the system refuses to listen
Data-driven marketing can see disengagement clearly, yet keeps pushing. Silence is a signal. Treating it otherwise damages trust.
Why customer experience is the ultimate growth strategy in 2026
CX is no longer a set of touchpoints. Learn how data, AI and org alignment reshape experience design and execution.
Digital asset management (DAM)
Your DAM is no longer the system of record, and everyone knows it
As AI pulls content decisions closer to production, organizations must choose a single system to own the truth — or pay the price for pretending they don’t have to.
The future of DAM is intelligent, integrated and essential
DAM is no longer a static archive — it’s evolving into a powerful engine for efficiency, collaboration, and go-to-market success.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Actual headline: “These Billion-Dollar AI Startups Have No Products, No Revenue and Eager Investors.”
How smart leaders use marketing metrics to navigate uncertainty
Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market.
How to humanize an AI-generated content calendar for 2026
AI can’t reflect your brand on its own. Here are five ways to humanize AI-assisted content planning.
Why agentic AI is different from traditional marketing automation
Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention.
Tackling Privacy and Personalization: Fireside Chat with PwC and the NFL
How consumers choose to share their personal data is fundamentally changing. Today’s organizations must rethink how they build trust, deliver value, and personalize experiences without compromising privacy. Consent and preference management puts consumers in control, enabling them to define how their data is used across marketing, targeting, and engagement, while giving brands a scalable foundation […]
Google searches per U.S. user down nearly 20%
Data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
10 signs your CX strategy is broken and how to fix it
CX doesn’t stall because teams lack insight, but because the questions they keep asking protect the system from real change.
Struggling with marketing measurement? You’re not alone.
Feeling the pressure to prove ROI across a dozen channels? Need to turn overwhelming data into a clear story for the C-suite? We see the struggle.
What Apple and Google’s 2025 updates mean for email and SMS in 2026
Inbox visibility, AI previews and SMS filtering are altering engagement. Here’s how to realign your email and SMS strategy.
Why GTM control breaks and how it’s rebuilt
When signals multiply and decisions arrive early, control becomes a systems problem. Adaptive GTM teams must rebalance instead of react.
Smart marketers set the rules before AI makes the calls
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control.
How CMOs should think about discovery in an AI-first world
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months.
A marketer’s guide to what strategy is and isn’t
Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability.
Are ChatGPT ads worth NFL-level money?
OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it.
You no longer have to choose between insight and impact
AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people and performance at once.
Marketing artificial intelligence (AI)
AI governance without strategy is setting marketing teams up to fail
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value.
Loyalty didn’t disappear. Brands traded it away.
Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset.
How to write promotional emails that actually convert
Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn invites into registrations.
Your Pipeline Is Lying to You: How AI Reveals the Revenue You’re Missing
In 2026, AI will be at the core of every demand generation strategy. Here’s how it’s transforming the marketing landscape: Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.
The GEO Imperative: Why Brands Must Optimize for AI Discovery
Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands. These engines are shaping first impressions, driving recommendations, and even influencing purchasing decisions in ways that traditional search and media never did. Waiting is no longer an option: brands that don’t actively optimize for Generative Engine […]
Find out if AI-driven disruption is coming for your industry
Where your industry falls on the disruption curve will determine whether you gain ground or get left behind.
AI is rebuilding the inbox, and email marketers can’t control it
Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy.
The $2 million martech procurement mistake hiding in plain sight
The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions.
December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork
December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us.
Explore marketing’s new frontier at the March 2026 MarTech Conference
MarTech March is online and free to attend, with six live panel discussions and a new community feature called the Vibe Marketing Lab.
How to turn multishore teams into trusted partners
Multi-shore teams underperform without the right structure, context or trust for succeeding. This 3-pillar framework drives autonomy, quality and faster ROI.
The free AI tool that exposes messaging gaps on your site
NotebookLM’s Audio Overview lets marketers hear how their site lands with fresh eyes — revealing the gaps that cost attention, trust and conversions.
Why AI visibility is now a C-suite mandate
AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority.
It’s time for AI to join your workflows
Are 'AI silos' the next big threat to organizational efficiency? Typeface CMO Jason Ing joins us to explore the future of AI integration.
How AI agents shaped the record-breaking 2025 holiday season
Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what marketers should do next.
A practical framework for AI disclosure in marketing
How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t.
Marketing learned how to grab attention, but forgot what to do with it
In a market flooded with noise, novelty and big promises, the real competitive advantage is earning trust that holds up once the spotlight fades.
Marketing artificial intelligence (AI)
The most useful AI tool might already be in your browser
The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow.
AI is paying off for B2B marketing. For B2B marketers? Not so much.
82% of B2B marketers say AI skills haven't helped their paycheck, and 70% are upskilling on their own time and their own dime.
IAB launches Event and Conversion API to standardize advertisers’ shared data
The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization.