Meta announces genAI video tools for advertisers
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
Fuel up with free marketing insights.
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
UPDATED on October 8 with latest comments from the IAB.
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
What you need to know about Reddit to get the most for your marketing dollar. Updated with detailed information on ad types and formats.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools.
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape.
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't.
Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Google's new summary card feature.
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum's and Experian's offerings now added.
Content management systems (CMS)
We've updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest.
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers.
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes.
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.
Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising.
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner.
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success.
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes.
Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple.
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year.
Customer journey orchestration
Movable Ink's personalized email solution Da Vinci has a new integration with Adobe Journey Optimizer.
More and more business leaders are looking to marketing to issue guidance on its performance. That’s not a bad thing.
Digital experience platform (DXP)
Optimizely joins the composability wave by acquiring data warehouse-native analytics solution NetSpring.
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics.
Walk through a simple example of AI bringing together customer data for personalized experiences.
Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up under attack?
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development.
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance.
Marketing artificial intelligence (AI)
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures.
The future of faster delivery, lower costs and more revenue for B2B marketers.
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey.
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions.
The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising.
PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society.