Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.
Fuel up with free marketing insights.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.
We've published a new buyer's guide on the MAP market with profiles of 14 leading vendors. Get an overview of the report.
Updated with information on the four states whose laws went into effect on Jan. 1, 2025.
Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
Optimization and personalization
Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here's how to address that.
Marketing artificial intelligence (AI)
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
On the hunt for something new? Check out who's hiring in martech this week.
A successful CDP deployment improves business outcomes. These five principles will help you get there.
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.
Marketing artificial intelligence (AI)
It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake.
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.
Marketing artificial intelligence (AI)
AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how.
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.
At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey.
What you need to know about marketing on Reddit. Updated with information on the Reddit Pro Trends tool and a new AMA ad format.
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.
Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips.
Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.
Digital experience platform (DXP)
Another independent CDP is absorbed by a digital experience platform.
U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics.
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform.
This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics.
Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.
Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication.
We’ve teamed up with Scott Brinker from Chiefmartec on a new survey to help the community plan for the next 12–24 months.
Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year.
Marketing artificial intelligence (AI)
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies.
Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy.
Marketing artificial intelligence (AI)
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures.
Learn how to build three reports in GA4 that will bring your customers' frustrations to light.
Learn how to build and test hypotheses to bolster a scientific approach to performance testing.
Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.