Meta announces genAI video tools for advertisers
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
How to use generative AI in copywriting for an A/B testing program
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
Fuel up with free marketing insights.
50% of B2B marketers won’t reach 2024 goals
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
Google’s Privacy Sandbox: What you need to know
UPDATED on October 8 with latest comments from the IAB.
How to use generative AI in copywriting for an A/B testing program
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
Marketing on Reddit: What you need to know
What you need to know about Reddit to get the most for your marketing dollar. Updated with detailed information on ad types and formats.
Marketing artificial intelligence (AI)
Improving site speed for conversions: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools.
Weighing the pros and cons of out-of-the-box martech
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
Zeta Global unveils connected mobile experience and AI agents
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.
Bluecore moves into experimentation
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't.
Email deliverability: What you need to know
Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Google's new summary card feature.
What Oracle’s exit from advertising means for the adtech space
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum's and Experian's offerings now added.
Content management systems (CMS)
WordPress moves to ban WP Engine from accessing its resources
We've updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest.
Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers.
AI-powered martech news and releases: October 3
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.
Lyft Media expands measurement and targeting capabilities
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes.
7 ways to boost customers’ emotional connection and loyalty with your brand
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.
2025 Programmatic Playbook: Working smarter not harder
Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising.
Behind the scenes of Betterment’s B2B brand awareness campaign
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner.
Pinterest introduces Performance+ ad campaign suite
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success.
3 ways to use predictive analytics to make better decisions
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes.
Salesforce goes down, while speculation and conspiracy theories go up
Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple.
2024 online holiday spending set for record year with $240 billion in sales
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year.
Customer journey orchestration
Movable Ink announces new Adobe integration
Movable Ink's personalized email solution Da Vinci has a new integration with Adobe Journey Optimizer.
Why marketing benefits when it provides forecasted guidance
More and more business leaders are looking to marketing to issue guidance on its performance. That’s not a bad thing.
Digital experience platform (DXP)
Optimizely to acquire NetSpring, launches Personalization
Optimizely joins the composability wave by acquiring data warehouse-native analytics solution NetSpring.
How brands are handling the lack of transparency in major ad platforms
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics.
It’s the age of AI agents: See how marketers can build one themselves
Walk through a simple example of AI bringing together customer data for personalized experiences.
7 weak spots in Google’s defense against DOJ antitrust claims
Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up under attack?
Marketing artificial intelligence (AI)
Hiring a content strategy development manager: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development.
Unlocking the full customer journey with advanced marketing measurement models
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance.
Marketing artificial intelligence (AI)
Newsom vetoes pioneering AI safety legislation
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures.
Transforming agile marketing with generative AI
The future of faster delivery, lower costs and more revenue for B2B marketers.
3 core flaws of SEO audits (and what to do instead)
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
Ali Schwanke: Spotlight on the expert
Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey.
New brands burst into celebrity influencer space
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions.
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.
How to balance ROAS, brand safety and suitability in social media advertising
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising.
Why public relations is thriving in today’s global marketing mix
PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society.