Hate speech on social media can significantly damage brands: Study
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech.
Marketing artificial intelligence (AI)
What does the future hold for genAI? The Gartner Hype Cycle
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
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Rethinking content governance in the era of generative AI
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
What could disrupt the future of generative AI?
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
Marketing artificial intelligence (AI)
What does the future hold for genAI? The Gartner Hype Cycle
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
How to use AI personality profiling for B2B engagement
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
Unleash the untapped power of email address intelligence
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
Salesforce says an internal action caused service outage
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
3 ways marketing automation drives cross-functional alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Diversity and inclusion in marketing
Why women must have a voice at the AI table
Equality by design is the right approach, for women and other marginalized groups.
Channel99 announces verification pixel technology for B2B
The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.
AI for all: How anyone can create AI solutions
Why wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
Marigold unveils all-in-one relationship marketing solution
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools.
How to balance core marketing automation functions with innovation
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform.
Digital experience platform (DXP)
Movable Ink introduces Universal Data Activation for cross-channel personalization
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
Marketing artificial intelligence (AI)
Oracle announces Guided Campaigns and boosts customer service with genAI
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
How embedding BDRs into marketing can boost your sales
Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.
A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
Google apologizes for GA4 data migration confusion
The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
Discover cutting-edge martech solutions for free – online next week!
Unlock the entire MarTech experience, online September 26-27, for free. No hidden fees, no travel headaches, no time out of the office.
Google launches AI tool for YouTube ad optimization
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.
HubSpot’s August 2023 releases: The manager’s guide
The lowdown on HubSpot’s latest AI additions, reporting improvements, commerce updates and more.
Why tight budgets mean maximizing content
Slow business can require cuts, but slashing your content marketing efforts does more harm than good.
Stensul introduces dynamic content authoring for Salesforce and Marketo
Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo.
Adobe Experience Cloud on pace for record earnings
These earnings results came before Adobe announced it was adding the Firefly image generator to its products.
Marketing artificial intelligence (AI)
CMOs more likely to be responsible for AI, less likely to understand it
CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.
IAB releases new guidelines as retail media networks mature
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds.
Marketing artificial intelligence (AI)
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.
How to tune your GTM strategies to cope with budgetary headwinds
The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times.
Criteo puts retail media DSP into general release
Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory.
Why now is the right time to implement SMS marketing
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.
Marketing artificial intelligence (AI)
SAS embraces generative AI for marketing
SAS is the latest major vendor to begin rolling out genAI for marketing. It's emphasizing safe use too.
New Gartner report challenges conventional wisdom on holiday marketing
Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd.
Digital asset management (DAM)
How to protect and leverage your single source of truth
The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted.
Marketing artificial intelligence (AI)
How to decide which generative AI tools fit your organization
Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization.
La-Z-Boy embarks on its digital transformation journey
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.
Marketing artificial intelligence (AI)
Salesforce unveils Einstein Copilot, a chatbot for all its apps
Users can ask questions in natural language, so they don't need having to know how to navigate the software to get the information they need.
How persuasive email design can influence the ecommerce customer journey
Email doesn't begin and end with copywriting. Design elements can help persuade customers to click and convert.