B2B marketers should stop punting on Super Bowl week
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year.
The brand moments algorithms will never understand
Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value them.
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Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Anthropic's Super Bowl ad makes fun of ads on ChatGPT and OpenAI CEO Sam Altman is not amused.
Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever.
Trust can’t be automated, and that’s why it matters
In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale.
TransUnion looks to bring trust back to mobile communications channels
Frustrated when customers ignore your outreach? TransUnion wants to rebuild communication trust and ensure critical messages get through.
Your AI strategy fails without data and context
Moving beyond LLMs to AI agents is a heavy lift. We sat down with Salesforce’s Rahul Auradkar to discuss building a data foundation with context.
The brand moments algorithms will never understand
Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value them.
How to demonstrate marketing ROI in a way the C-suite trusts
Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and predictability.
For ChatGPT ads, behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
Marketing leaders need peers, not playbooks
In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help.
5 capabilities that separate high-performing MOps teams from the rest
From firefighting to focus, elite MOps teams follow a predictable maturity path. Here’s what that looks like in practice.
75% of marketers say their measurement systems are falling short
Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at the center of it.
57% of consumers trust brands more when they use AI, study finds
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line.
Marketing artificial intelligence (AI)
Why AI visibility can increase direct traffic even when nobody clicks
Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don't get the click.
The new buyer decision cycle happens across SEO and GEO
Still fighting for clicks in a zero-click world? We see you. Here's how to unify SEO and GEO to ensure your expertise is what your buyers hear.
How to make retargeting emails drive more sales during promotions
With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes events like Black Friday and Cyber Monday.
The in-house vs. agency debate misses the real paid media problem
Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
B2B software marketing takes a turn with consolidation of review sites
Review site consolidation is a lot to digest. Let's break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady.
No means no, even when the system refuses to listen
Data-driven marketing can see disengagement clearly, yet keeps pushing. Silence is a signal. Treating it otherwise damages trust.
Why customer experience is the ultimate growth strategy in 2026
CX is no longer a set of touchpoints. Learn how data, AI and org alignment reshape experience design and execution.
Digital asset management (DAM)
Your DAM is no longer the system of record, and everyone knows it
As AI pulls content decisions closer to production, organizations must choose a single system to own the truth — or pay the price for pretending they don’t have to.
The future of DAM is intelligent, integrated and essential
DAM is no longer a static archive — it’s evolving into a powerful engine for efficiency, collaboration, and go-to-market success.
How smart leaders use marketing metrics to navigate uncertainty
Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market.
How to humanize an AI-generated content calendar for 2026
AI can’t reflect your brand on its own. Here are five ways to humanize AI-assisted content planning.
Why agentic AI is different from traditional marketing automation
Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention.
Google searches per U.S. user down nearly 20%
Data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
10 signs your CX strategy is broken and how to fix it
CX doesn’t stall because teams lack insight, but because the questions they keep asking protect the system from real change.
Struggling with marketing measurement? You’re not alone.
Feeling the pressure to prove ROI across a dozen channels? Need to turn overwhelming data into a clear story for the C-suite? We see the struggle.
What Apple and Google’s 2025 updates mean for email and SMS in 2026
Inbox visibility, AI previews and SMS filtering are altering engagement. Here’s how to realign your email and SMS strategy.
Why GTM control breaks and how it’s rebuilt
When signals multiply and decisions arrive early, control becomes a systems problem. Adaptive GTM teams must rebalance instead of react.
Smart marketers set the rules before AI makes the calls
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control.
How CMOs should think about discovery in an AI-first world
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months.
A marketer’s guide to what strategy is and isn’t
Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability.
Are ChatGPT ads worth NFL-level money?
OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it.
You no longer have to choose between insight and impact
AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people and performance at once.
Marketing artificial intelligence (AI)
AI governance without strategy is setting marketing teams up to fail
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value.
Loyalty didn’t disappear. Brands traded it away.
Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset.
How to write promotional emails that actually convert
Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn invites into registrations.
Find out if AI-driven disruption is coming for your industry
Where your industry falls on the disruption curve will determine whether you gain ground or get left behind.
AI is rebuilding the inbox, and email marketers can’t control it
Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy.