Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.
More from MarTech: Page 4
The new best practices for digital brand storytelling
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations. Brands use stories in the […]
MarTech Today: Building marketing ops out of chaos, Chrome browser polices ‘abusive’ sites & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How to build a marketing operations organization out of chaos Dec 5, 2018 by Debbie Qaqish Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to […]
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime Day.
Marketing Day: Chrome ad blocker, Facebook Stories for Groups, Nike’s Colin Kaepernick ad
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.
Facebook rolls out Group Stories globally, adds emoji reactions
Group Admins have a variety of existing controls to monitor both the content and the members contributing to Stories.
MarTech Today: WordPress releases 5.0, email’s humble beginnings & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WordPress to release 5.0, with its Gutenberg editor, this week Dec 4, 2018 by Amy Gesenhues But many website owners and managers are not thrilled with this release coming so soon, […]
The best way to understand omnichannel is to work backward
Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology.
Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour
Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a bold move.
How to build a marketing operations organization out of chaos
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track.
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand.
Take our poll: Is the Time Well Spent movement influencing social media marketing plans?
Marketing Land wants to know if the digital well being features introduced on social apps and mobile devices have impacted your social media ad strategies.
Back to basics: Measuring your social media efforts with unique acquisition channels
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion.
Email’s humble beginnings and the birth of tracking pixels
Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail client.
WordPress to release 5.0, with its Gutenberg editor, this week
But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full swing.
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes.
Data management platform (DMP)
MarTech Today: Bombora shows content interests for purchasers, Adobe’s DMP adds new features & dangerous misconceptions about data breaches
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bombora now shows clients online content interests that led to a purchase Dec 3, 2018 by Barry Levine The new historical tool complements the company’s existing Surge product, which uses online […]
Bombora now shows clients online content interests that led to a purchase
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are in-market for a given product.
Bombora platform tracks the online content that gets people to buy
The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are in-market for a given product.
Adobe adds new features to its data management platform
Audience Manager can now subtract traits in a lookalike model and report impressions by user segment.
Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become ad-supported.
Dangerous misconceptions about data breaches
Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.
Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for
All advertisers are eligible to take part in Twitter's Super Bowl competition for brands during the big game.
MarTech Today: IAB Text Lab’s revised ads.txt for apps, a blended ABM & LinkedIn’s new privacy setting
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab issues revised ads.txt for apps Nov 30, 2018 by Barry Levine The spec for app-ads.txt brings ad inventory verification to apps. The MarTech Minute: Sublimes’ new mobile ad units, […]