Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose. Here’s what your team will get: Case studies. Leading brands including […]
Users will be able to disassociate browsing history from their accounts, which may have implications for retargeting on the platform.
Advertisers remain focused on performance, and so far it's holding.
Since the its inception a year and a half ago, Oath has failed to compete with the likes of Google and Facebook in the digital ad space.
The problem appears much larger than most consumers realize and presents a huge challenge for honest sellers.
Up to 80 percent of bidstream location data found to be either 'fraudulent or suspicious.'
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab rolls out podcast measurement compliance certification program Dec 18, 2018 by Robin Kurzer NPR, Rawvoice/Blubrry are the first to gain certification. Amazon VP reaffirms: ‘No plans’ for ads […]
Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019.
These relatively new features are aimed at reaching new customers with Display campaigns.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
NPR, Rawvoice/Blubrry are the first to gain certification.
At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.
The brands recognized this year used Twitter to complement their other marketing efforts.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bridging the gap between IT and marketing to improve martech collaborations Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech […]
Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.
Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization.
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention.
While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAS, DoubleVerify release YouTube brand safety solutions Dec 14, 2018 by Robin Kurzer The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. Want […]
Rethink your free shipping offers to better align with larger business goals.
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Customer relationship management (CRM)
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content.
Entry is free and open through March 15, 2019.
Advertisers can pay for conversions rather than clicks or impressions.
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Branch launches cross-channel cohort analysis for app marketers Dec 13, 2018 by Barry Levine The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods. […]
We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all […]
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop Dec 13, 2018 by Amy Gesenhues Says more than 75 million daily Watch visitors spend, on average, more than […]
After more than three years of development and testing, the AMP Project has made the version 1.0 stable plugin freely available to WordPress users.
The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods.
Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform.
The call-to-action ad extension will be available for TrueView in-stream ads to start.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Jivox adds visual journey maps, site content to its resume Dec 12, 2018 by Barry Levine Marketers can use the tools to coordinate site and email messages around ad campaigns. How […]