How likely is your sales team to recommend you to a friend or colleague?
If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value for our customers.
If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value for our customers.
A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners.
The open source tool lets webmasters 'replay' users' interactions such as mouse movements, touch gestures and click events.
Marketers can use the tools to coordinate site and email messages around ad campaigns.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six seconds.
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]
Here's how email marketers can sidestep the perils of a too-long holiday promotional period.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Human vs machine intelligence: how to win when ‘duplicate’ content is unique Dec 11, 2018 by Sponsored Content: OnCrawl As impressive as machine learning and algorithm-based intelligence can be, they often […]
When marketers set realistic expectations, they’re in a better spot to succeed long term.
The OM SDK has achieved adoption by 17 companies.
Here are 5 ways to turn ABM into a 'cosmic slingshot' for sales.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The test inventory will be available in Facebook and Marketplace search results.
If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.
The new programmatic marketplace will launch at the start of the new year.
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands Dec 10, 2018 by Barry Levine Maven can make recommendations for chatbots — from LivePerson or other platforms — to […]
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned.
Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.
Sometimes humans and machines disagree about what content is duplicate content. Here's why--and how to beat the system when it happens.
Maven can make recommendations for chatbots -- from LivePerson or other platforms -- to take over conversations, based on customer intent in a live text chat.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Finding the best position for each team member to help them succeed guides everyday thinking – from account assignments to delegation and mentoring.
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here's how you can uplift your CRO activity.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel Dec 7, 2018 by Barry Levine Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, […]
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.
The ranking algorithm factored total reach, clicks and engagement for the direct response ads.
Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® April 3-5, 2019, in San Jose for proven strategies from real-world experts. Here’s a sneak peek: Tracks and topics that matter The grand vision of martech guides the creation of our agenda, with speakers and sessions like… “NextGen Marketing: How Artificial […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity […]
Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results.
You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here's how.
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are some ways to do just that.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block.
What marketers can learn from the downsides of a record-breaking holiday sales weekend.