More from MarTech: Page 3

Marketing management

Here’s your exclusive insider look of SMX West

TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]

Digital transformation

MarTech Today: Human versus machine intelligence, how to vaccinate your data & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Human vs machine intelligence: how to win when ‘duplicate’ content is unique Dec 11, 2018 by Sponsored Content: OnCrawl As impressive as machine learning and algorithm-based intelligence can be, they often […]

Digital transformation

MarTech Today: LivePerson’s new Maven chatbot platform, strategies to drive growth with voice & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands Dec 10, 2018 by Barry Levine Maven can make recommendations for chatbots — from LivePerson or other platforms — to […]

Digital transformation

MarTech Today: Out-of-home inventory becomes just another channel, why virtual assistants are not ‘one size fits all’ & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel Dec 7, 2018 by Barry Levine Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, […]

Performance marketing

AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]

Customer experience

Get your sneak peek at the MarTech agenda

Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® April 3-5, 2019, in San Jose for proven strategies from real-world experts. Here’s a sneak peek: Tracks and topics that matter The grand vision of martech guides the creation of our agenda, with speakers and sessions like… “NextGen Marketing: How Artificial […]

Adobe Marketo

MarTech Today: Firefly’s mobile device-like targeting to ads on cars, Marketo’s new entry-level certification & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity […]

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