Voice-based AI means brands must take an omnichannel approach with consumers
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.
Build more emotionally engaging experiences with a personalized data strategy
Here are three audience management strategies marketers can use to supply new and captivating content.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The ecommerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Marketing tools can be leveraged by sales teams, here’s how
Webinars, media coverage and video are marketing tactics that can be invaluable for sales.
Year in Review: Top 10 digital marketing expert columns of 2018
A roundup of the most read columns from our digital marketing experts of the year.
Publishers using real-time data can help their bottom line, here’s how
It's time publishers caught up to marketers on the personalization front. These three strategies can help.
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.
Compare 17 top SEO tools and platforms
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and […]
Alexa’s stellar holiday season bodes well for smart speakers, connected technology
Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017.
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights.
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
Year in Review: Top 10 martech columns of 2018
Here's a roundup of the most read columns from our expert martech contributors this year.
Instagram CPCs, CPMs drop as click-throughs continue to climb
AdStage's Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter.
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.
Facebook’s year of apologies (to marketers)
Ten notable times Facebook said -- or, should have said -- "We're sorry" to marketers and advertisers in 2018.
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing technology vendors made this year.
3 inspiring campaigns that remind brands to be human during the holidays
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come.
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions.
Without marketing strategy, the LUMAscape is one hand clapping
Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.
The brand storytelling genius of the Coca-Cola Santa
Learn how Coca-Cola developed an effective "partnership" with Santa Claus in a series of holiday ads that stretch through the better part of a century.