Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the […]
Today the official Twitter apps received an upgrade with additional features that make the service more powerful. Both iOS and Android users will now have the ability to send photos directly to users in a direct message and can also quickly scan back and forth between timelines with the swipe of a finger. Direct Message […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s Official Mobile Webmaster Checklist & Videos Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement […]
Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement today. The checklist is broken down into three steps, companied by content and videos that help you accomplish each step. The steps include: Stop frustrating your customers Facilitate task completion Convert […]
Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown — this one in the form of a new video that’s gaining steam on YouTube and social networks. It’s called “Oreo Cookie Balls,” and the 76-second video seems to […]
In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the field with more than 20 percent of total CPG ad impressions on Google AdWords with its sites KraftRecipes.com and KraftBrands.com. With Kraft sites as the bellwether, the list of top 10 CPG advertisers […]
Last month, Facebook surgically removed the thumb from the “Like” and “Share” buttons in a complete aesthetic overhaul. The goal was to spur the sharing of content thereby increasing social engagement. Today, Shareaholic, a discovery and sharing platform that helps sites promote content, produced evidence that not only is Facebook sharing, in fact, up, but […]
Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its “S4: Sound & Shot” social video campaign, Samsung holds the honor of being Unruly’s top shared brand of 2013. [youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube] In second place […]
Christmas comes round every year and so, it seems, do discussions about whether or not Facebook is still cool and/or whether it is being abandoned by teens. On a recent earnings call, Facebook’s Chief Financial Officer, David Ebersman, seemed to suggest that maybe younger audiences had started to tire of the social network: We are […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Check Out the All New SMX West Agenda – Register Now & Save $300 Search Engine Land’s SMX West returns to San Jose in March with need-to-know tactics and high-level networking […]
Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta. Brands can take content posted on Google+ and turn photos, […]
Major US tech companies have joined together to urge the US government and the governments of other countries to limit internet-based spying on individuals and to promote new legal frameworks to resolve related international issues. The group is demanding “global government surveillance reform.” The companies are Google, Apple, Microsoft, Facebook, Yahoo, AOL and Twitter. Others […]
Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for ecommerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading […]
With more than fifteen years of online marketing communications experience, Robert Patterson leads MMGY Global’s practices in content and social media marketing. Serving as the VP of Content and Social Strategy for MMGY, Robert helps consumers connect with travel brands and each other to inspire and share travel experiences. Prior to MMGY, Robert led digital […]
The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as opposed to just inventory. We used to buy “audiences” by guessing about the characteristics of the visitors to a particular site or type of site. Now, one can pick and choose individuals by their characteristics […]
Surprise! Here is another one of those holiday wishlist-type articles that seem to be a dime a dozen this time of year. In these writers’ defense, wishlist articles really are the most fun to write, as they are little more than a nicely packaged way of telling other people they suck at something. And, is […]
Suffice to say, asking Americans to remember one of the worst attacks on their country by a foreign power by sharing a picture of a giant, smiling piece of pasta waving an American flag probably wasn’t wise. But that’s what SpaghettiOs — the canned spaghetti product from Campbell Soup Company — did on Twitter. Twelve hours […]
It’s often the case that a technology percolates for a period of time below the surface before it rises to general visibility. That’s the story of indoor location, which has been around for years but is now gaining momentum — in large part because of moves that Apple is making. In March the company bought […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook: We Define News Feed Quality At Source Level, Not By Content Type Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what […]
Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed […]
Foursquare’s 40 million users probably fall into three tiers: “super users,” occasional users and those who’ve downloaded the app and no longer use it. Foursquare won’t say how many of its users are “active.”That’s a general challenge for the company: how to engage casual or lapsed users and boost their frequency. The company is hoping […]
With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, […]
Launched this summer, Facebook for Business aimed to provide businesses information on all potential marketing solutions featuring guides, success stories and tutorials. The initial launch was rolled out to only the North American region. As of today, Facebook for Business is a global resource. The new languages that are supported are: Brazilian Portuguese European Spanish […]
If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging program. You might be wondering what is the best way to execute on a program or how it fits into the rest of your mobile initiatives. Here are a few essential tips […]
The Google Glass marketing tour will make its third stop next weekend in Austin, Texas. The public is invited to get a hands-on experience with Glass and visit with Google’s “Glass guides” to ask questions and learn how Glass works. Google has already done tour stops in Raleigh and Detroit; to get an idea what […]
It’s been no secret that Facebook’s Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted this, until now. A new Facebook blog post specifically addresses the decline of organic distribution. Brands and marketers like Mark Cuban, owner of the Dallas Mavericks, have felt the burden of the restricted […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Smartphone Share: Apple, Google, Microsoft All Gain ComScore released its September smartphone market share data for the US market. Based on consumer surveys, the company estimated that nearly 150 million US […]
ComScore released its September smartphone market share data for the US market. Based on consumer surveys, the company estimated that nearly 150 million US mobile subscribers now own smartphones (149.2 million). Apple remains the top individual smartphone OEM; however Samsung has continued to gain and now controls 25.4 percent of the market. Motorola saw a […]
If you have a Google account — and who among us doesn’t? — you might want to be careful about visiting Google’s other social network, Orkut. Google is automatically creating new Orkut accounts for anyone that visits Orkut.com while already logged in to a Google account. (Try it yourself if you don’t mind having an […]
Today Twitter announced the global roll-out of Tailored Audiences, the targeting capability the company began testing in beta in July. Tailored Audiences gives Twitter a retargeting product and more. As with Facebook, advertisers can use first party data to retarget their own site visitors, or tap into third party data to reach new custom audiences. […]
The FTC this week held a workshop in which the topic of “Native Advertising” was discussed. FTC Chairwoman Edith Ramirez is quoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the information comes from a non-biased source.” The implication is that the FTC is ready to crack […]
Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data. Until now, Twitter’s advertising solutions were based solely on the data they had about their users. Facebook took a similar step to open their inventory to […]
Email marketing firm Movable Ink has released new data around this year’s Black Friday and Cyber Monday email consumption, revealing 38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates. According to a post on the company’s blog, “With competition for consumers’ attention – and wallets – fiercer than […]
Cyber Monday’s performance on Facebook Exchange (FBX) sure looked a lot different from a year ago when Facebook’s retargeting platform ushered in its first holiday season. FBX partner Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers were still testing the FBX retargeting platform with relatively […]
Paid search and RTB are fairly similar online marketing channels — each involves bidding on ad inventory in an auction-based model. But, whereas paid search has long been a staple of the Internet Marketing mix, RTB is a relative newcomer, having only gained significant traction in the last few years. As a result, most RTB […]
The Christmas shopping season is officially upon us. Inboxes are stuffed with special email promotions that will hopefully result in stuffed stockings on Christmas day. Maybe not Gmail inboxes, though. Will Gmail’s new tabs be the Grinch that stole Christmas from email marketers this year? Some businesses have publicly speculated and decried the new interface, […]
Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of National Advertisers (ANA) and Nielsen recently reported that in just three years’ time, nearly half of all media campaigns are expected to take on multi-screen strategies. In this study and in […]
By now we know that this year’s Cyber Monday was a hit with digital sales showing an 18 percent growth from last year. A new study from piqora.com shows that Pinterest helped drive online sales as revenue on Cyber Monday was up 3.6x from the previous 30 days. Piqora analyzed 400 brands on Pinterest in this […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos Ron Burgundy is showing up everywhere in anticipation of Anchorman 2′s December 18 release. Last weekend, Will Ferrell’s Anchorman […]
Ron Burgundy is showing up everywhere in anticipation of Anchorman 2’s December 18 release. Last weekend, Will Ferrell’s Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada’s biggest curling event of the […]