Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app. The firm asked mobile users to identify their “three most frequently used [mobile phone] apps.” Facebook had four […]
Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach — comedy, […]
Apple users tend to be dutiful about updating their operating systems. But considering what a radical change it is from iOS 6 it’s striking that iOS 7 adoption has now crossed the 70 percent threshold in North America according to Chitika. Adoption on the iPhone has been slightly higher than on the iPad. Based on […]
This week, the Supreme Court declined to hear appeals filed by Amazon and Overstock.com that challenged the ability of states to collect sales tax on items sold online by out-of-state retailers. The appeals stem from New York’s passing of what has become known as the “Amazon Tax,” which expands the definition of nexus to include […]
I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and testing app-like, conversion-oriented landing pages and microsites.) While I am continually amazed by the innovative tactical ideas that people working in conversion optimization invent, regular readers of my column may note that I tend […]
First impressions are important. We all know that. Marketers spend a great deal of time on improving that first impression. They build beautiful websites, gorgeous campaigns, and pick their words specifically to capture interest that very first time a consumer finds them. But what about after they convert? Are you spending as much time improving […]
Yesterday’s comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating $1.735 billion in desktop sales. As previous reports showed, this record-breaking day was an 18 percent increase over 2012’s Cyber Monday spend. According to comScore, US retail ecommerce spending for the first 32-days of this November-December […]
Having millions of fans and followers on social media sounds like every marketer’s dream, but when you’re talking about a rabid group of sports fans that can turn against you when the team isn’t winning, it can be both a blessing and a curse. That was one of the topics that I had the pleasure […]
According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove’s “Real Beauty Sketches,” GEICO’s “Hump Day,” and Evian’s “Baby and Me” video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders The latest data from ecommerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in […]
The latest data from ecommerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in ecommerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away […]
It’s that time of year. Once again, we are awash in holiday projections — and with those projections come seasonally specific recommendations for marketers. This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens into 2014. Assuming you are more dexterous than you were this […]
I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I agree), but I felt like these were tips any marketing professional could appreciate. So for this article, let’s take a step back and focus on strategies for creating a […]
Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality news and articles. While the related articles piece and comment highlighting may have garnered the most attention in the update, they weren’t the most important change. The biggest element of the announcement for marketers is […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments Facebook has announced that it has made two key changes to how its News Feed displays news content. […]
Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you’ve previously seen may “bump” that story back up in your feed. Facebook also said it will try to […]
At one time the mixing of editorial and advertising content was an unthinkable breach of journalistic ethics. Now it’s the hottest online advertising trend: Native Ads. Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re identified as sponsored content. However the question is whether publisher websites are sufficiently […]
With the incredible amount of data available these days, plenty of brands have figured out how to gather, mine and utilize it to engage with consumers. According to a McKinsey report, 15 out of 17 industry sectors in the U.S. have more data stored, per company, than the U.S. Library of Congress. However, there are […]
On the CBS news magazine 60 Minutes Amazon CEO Jeff Bezos revealed that the company had developed flying delivery drones. Part of a broader delivery initiative called Amazon Prime Air, the technology has been tested and works today. The objective, according to Amazon, is “to get packages into customers’ hands in 30 minutes or less […]
Google has quietly added a new feature to Google Now that tracks and reports on the miles you’ve walked and/or biked over the past month. Google Now users on Android have been noticing the new Google Now cards showing up at the beginning of this month, showing how far they’ve walked or biked in the […]
While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in each month for us to slice and dice this data into something useful. Our time limits mean actionable data need to be right at our fingertips — not always easy with a program that grows […]
Early last week rumors cropped up about a new private messaging feature that Instagram was working on. Heading into the weekend Techcrunch uncovered a list of instagram.com email addresses that were delivered to an unnamed ecommerce company that purchased an aggregated list. As you may remember, in 2010 when Facebook relaunched their message system, it […]
Tammy Gordon is the Vice President of Social Communications for AARP. Since formally launching the department in 2010, she has expanded the team to nine full-time strategists and trained hundreds of staff and volunteers across the country. During her time with AARP, Gordon has cultivated a social network audience that includes more than two million, […]