More from MarTech: Page 3

Customer experience

Apple Building Mobile Exchange, Shifting Focus To Radio

According to an article in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of Apple’s Eddy Cue who is now in charge of software, including Maps and Siri. Apple’s is reportedly concentrating on iTunes Radio advertising. AdWeek says that “In a staff meeting before the holidays, […]

Marketing management

Marketing Day: December 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: iOS Remains Less Fragmented Than Android Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its […]

Performance marketing

Study: iOS Remains Less Fragmented Than Android

Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its younger sibling, KitKat, combine for just under 56 percent of all Android devices in the market. However KitKit is on just 1.1 percent of Android devices. Jelly Bean is thus the […]

Customer experience

Maximizing Marketing Data: Turning Immediacy Into Impact

Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. At first, it might seem like this has […]

Marketing management

Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader

Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the Americas. Based in Austin, Texas, Brooke is responsible for creating digital products and service offerings, recruiting and developing digital talent, serving as a digital thought leader and leading integrated marketing campaigns for […]

Customer experience

Using Google Analytics To Measure Content Marketing

When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced. You can design beautiful infographics, create useful guides and publish blog post after blog post — but if your content strategy doesn’t achieve the identified goal, what is that content worth? Not much. […]

Customer experience

Buick’s “Get Off The Phone” Ad Has Comedy Duo Rhett & Link Urging People To Get #InTheMoment

Buick’s latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick’s “Get in the Moment” Tumblr blog, featuring the music video “Get Off the Phone” by comedy duo Rhett & Link. While the […]

Marketing management

Marketing Day: December 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: What Email Marketers Are Saying About Gmail’s Image Serving Change Google caused quite a stir Thursday with the news that it’s serving images in Gmail from its own servers, rather than […]

Performance marketing

The Awesome Shop: Target’s Pinterest-Powered Online Shopping Site Lists Only Top Pinned Items

Target has launched an online catalog with products completely curated from Pinterest, taking its relationship with the image-focused social media site to a new level in online shopping. According to a report on InternetRetailer.com, the Target Awesome Shop is a Pinterest-powered site being tested by the retailer, featuring the “best-reviewed” and “most-pinned” items from Target.com. […]

Data

Google Analytics Day & Hour Metrics Provide Valuable Insights

Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my small business clients are providing. As I’ve been slicing and dicing date and time data, I’ve found some valuable pieces of information that are applicable across quite a few […]

Customer experience

Blogging Via Google Glass? Yep, New Plugin Makes It Possible

Don’t be surprised if Marketing Land’s coverage of next year’s Google I/O conference, or perhaps coverage of our upcoming SMX West conference, involves some live blogging … from Google Glass. Yep. There’s a new WordPress plugin that makes it possible to shoot photos and video on Google Glass and publish them almost immediately to a […]

Marketing management

Marketing Day: December 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gmail Image Serving Change Should Give Email Marketing A Boost Good news for email marketers today, as Google has announced a change in how it handles image display in Gmail. Starting […]

Performance marketing

‘Instagram Direct’ Launches, Users Can Now Share Directly With Others & Have Private Conversations

As previously rumored, a new personalized messaging capability has landed on Instagram. Dubbed ‘Instagram Direct,’ the service allows users to share content with specific users (or groups of users) for private conversations. This feature will help Instagram become a more well rounded social network that groups of friends can use and will stop the need […]

Data

An Expensive E-Commerce Game: Product Page Roulette

Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we should buy from. There are […]

Data

Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads

The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve visited. A new survey from Marketing Land and SurveyMonkey finds this and other interesting insights on how consumers view site retargeting. As behavioral targeting comes of age with ever more ways to target consumers […]

Performance marketing

9 Phrases That Can Transform A Conversation

What’s the one thing that makes social media marketing different from all other kinds of marketing? Social media marketing is the only kind that invites a conversation. It creates an opportunity to speak directly to customers and potential customers, right where they are. By now, most of us who work in social media know how […]

Performance marketing

Microsoft Research Releases iOS, Android & Windows Phone Apps For ‘Socl’ Network

Microsoft Research FUSE Labs’s social experience, ‘Socl,’ is now available on a smart phone near you. Socl has been a flop of a social network that was announced 2 years ago (then geared toward students) and officially released last May. The network features video parties, search sharing and link/content distribution. The Socl mobile app now […]

Marketing management

Marketing Day: December 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad According to a report on Gigaom.com, the Beastie Boys have decided to file a counter […]

Customer experience

Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad

According to a report on Gigaom.com, the Beastie Boys have decided to file a counter lawsuit against the toy company GoldieBlox for copyright infringement, claiming the toy company used the song “Girls” in one of its video ads without permission. This all started mid-November, when the toy company released its “GoldieBlox, Rube Goldberg & Beastie Boys […]

Performance marketing

Twitter Launches Broad Match Keyword Targeting

Today, Twitter introduced broad match keyword targeting to give advertisers more scale by capturing synonyms, spelling variations and word order as well as words typed in Twitter speak. In the example below, you can see some of the variations that would trigger the broad match version of “love coffee” including the shorthand “luv” and “latte” […]

Customer experience

Survey: Majority Use Smartphones In Stores, Not For E-Commerce

New research from Marketing Land and SurveyMonkey reflects that smartphones are heavily used by consumers for shopping research in stores but there’s limited buying on the devices. This echoes a body of other findings in the market from a range of sources. Though the precise percentages vary in the different surveys, directionally the findings are […]

Customer experience

How To Use Brand Ambassadors To Drive Social Media Success

Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns — but CMOs are still challenged to provide more than the most basic ROI metrics […]

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