Marketing management

Marketing Day: December 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Top Columns On Marketing Land In 2013 What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce […]

Data

Top Columns On Marketing Land In 2013

What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email […]

Data

10 New Year’s Resolutions For Marketers

It’s the Eve of a New Year. Aside from the celebrations, it’s a fine time to spend a few minutes contemplating goals for the New Year ahead. For us marketers, perhaps the single biggest perennial challenge we face (aside from getting a little more exercise) is keeping up with the phenomenal pace of change in […]

Customer experience

Our 10 Most Popular Mobile Marketing Columns Of 2013

QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There’s no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we’re thankful to have had such knowledgeable experts share their views and insights about […]

Marketing management

Marketing Day: December 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the […]

Performance marketing

With More Than 4 Million Followers, Anderson Cooper Is 2013’s Most Popular Journalist On Twitter

According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN’s AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack’s Top Ten […]

Data

Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be “diversifying” their social media usage. According to new Pew survey findings out this morning, […]

Performance marketing

Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square’s famous digital billboards during New York City’s New Year’s Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear […]

Customer experience

2013: The Year Of The Content Marketer

Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, […]

Performance marketing

Top 10 Social Media Marketing Columns For 2013

How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, […]

Marketing management

Get To Know: Houghton Mifflin Harcourt’s CMO, John Dragoon

John Dragoon is the Executive Vice President and Chief Marketing Officer of Houghton Mifflin Harcourt. As the CMO of one of the world’s leading publishers and largest providers of pre-K-12 education solutions, Dragoon leads HMH’s product management, product marketing, field marketing, corporate marketing, marketing operations and consumer marketing. Before joining Houghton Mifflin Harcourt, Dragoon served […]

Marketing management

Marketing Day: December 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even […]

Data

2013 In Analytics & Marketing: Our 10 Most Popular Columns

From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering […]

Marketing management

Ten Bold Predictions For Affiliate Marketing in 2014

When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking ecommerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies. […]

Customer experience

Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices

Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the […]

Marketing management

Marketing Day: December 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Social Media Marketers Need To Follow The Weather Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that […]

Performance marketing

Top 11 Email Marketing Columns For 2013

What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you’ll find the top 11 columns — this is our content contributed by […]

Data

Monetizing Your Website’s Real Fans & The “Bandwagon”

In the New England area, Red Sox fever came to a head once again with the October World Series victory this year, and it was clear that many of the fans celebrating were of the “bandwagon” variety. Winning championships turns sporting events into cultural events; non-fans into casual fans; and casual fans into actual fans. […]

Customer experience

Tablets Poised To Overtake Smartphones As Shopping Device Of Choice

When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account for the largest market share of mobile devices. According to a […]

Marketing management

Marketing Day: December 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Where’s Santa Claus? This Year, Just Type “Santa” Into Google If you’re looking for Santa’s location, Google has a super easy way to find it. Just type “Santa” into Google, to […]

Performance marketing

Marketing Land’s Most-Shared Stories on Facebook of 2013: The Downfall of EdgeRank, Google Reader and QR Codes

Welcome to another installment of our Year In Review series. We have already shared our top news stories and our most tweeted stories; but in 2013, our Facebook sharers like to share news and features about Facebook – such as the changes in the News Feed algorithm, using hashtags, “story bumping,” and ultimately how to […]

Customer experience

10 Tips For Integrating Content Marketing Into Your Business

“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the most reliable and effective tactics available to digital marketers. Brands are increasingly recognizing content marketing as a valuable tool for increasing awareness and driving demand — and they are investing […]

Data

‘Twas The Week Before Christmas [The Digital Marketing Version]

‘Twas the week before Christmas, and all through the marketing team, Every person was busy, a few ready to scream. The landing pages were published to the website with care, In hopes that buyers soon would be there. The analysts had their noses to their computer screens, While visions of high conversion ratios danced in […]

Marketing management

Marketing Day: December 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: KPMG Says It’s Leaving .Com For .KPMG Domain, Wrongly Cites SEO As A Reason KPMG, the multinational professional services agency that was born in 1870, says it will abandon its .com […]

Performance marketing

Buffalo Chicken, The Blue Lagoon & Smartwatches: Pinterest Lists Its Top Pins Of 2013

Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest’s Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for […]

Performance marketing

A Look Back On 2013 In Digital Marketing

This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — […]

Marketing management

Get To Know: The VP Of Digital Strategy For CafePress Inc.

Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an […]

Marketing management

Marketing Day: December 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Vine Username Reservations Open For Verified Twitter Accounts (And Me?) Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent […]

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