AI can scale ads, but great creatives drive brand impact
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.
More from MarTech: Page 2
New IAB Framework aims to bring clarity to gaming ads
The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.
Why marketing must reclaim GTM design in the age of AI
N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.
6 steps to take a guilt-free vacation from your email program
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.
FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.
How to lead marketing through economic uncertainty
Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves.
Are brand awareness and demand generation rivals, or the ultimate power couple?
Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.
What your dashboards reveal about channel performance — and what they miss
Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and optimize smarter.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.
Retail media moves from the bottom of the funnel to center stage
Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.
3 tools every martech pro needs to turn strategy into action
When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.
Digital asset management (DAM)
Advanced agentic use cases for Digital Asset Management
Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news that Google might add invitations to non-RCS users.
Marketing artificial intelligence (AI)
Your AI strategy is stuck in the past — here’s how to fix it
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.
What is an MCP server, and how can marketers use one?
You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.
Marketing artificial intelligence (AI)
AI fatigue is real, and it’s costing brands more than engagement
From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.
It’s time to move on from multi-touch attribution
MTA promises precise measurement, but delivers complexity and confusion. It's time to replace it with incrementality testing and MMM.
Homegrown martech tools are making a comeback
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why.
CFOs want hard numbers, not brand vibes
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.
7 vanity metrics marketers should avoid, and 7 to replace them
Forget the low-hanging fruit and reach for the numbers that tell you what's really working.
Marketing is broken. Privacy can fix it.
Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.
Marketing artificial intelligence (AI)
Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)
Autonomous AI is here—and it’s changing how brands connect with customers.
The anatomy of marketing funnel automation
Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for maximum efficiency and scalability.
Structured data at scale for B2B and enterprise SEO
Learn how to implement, automate, and manage structured data across thousands of enterprise pages to boost SEO performance, visibility, and rich results.
Supermetrics acquires real-time CDP Relay42
Another standalone CDP is off the market, as consolidation continues to hit the space.
Hyper Adaptive: Redefining organizations in the age of AI
Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.
Marketing artificial intelligence (AI)
AI can’t create meaning — that’s still marketing’s job
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.
CMOs, CEOs and marketers are all struggling with martech data issues
Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.
Study shows AI agents struggle with CRM and confidentiality
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
Marketing artificial intelligence (AI)
Lessons from letting AI vibe code a landing page
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.
Do LinkedIn videos work better than blogs? Here’s the data
Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.
Turn real-time data into smarter customer journeys
Connect the dots between real-time data and real-world results.
Enterprise tech stack & governance for multi-location SEO
Learn how to build a scalable tech stack and governance model to streamline SEO across multiple locations, boost visibility, and ensure brand consistency.
B2B marketing on TikTok: What you need to know
TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers.
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.
What are the important metrics to watch as organic search traffic evolves?
You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.
Why the best thought leadership doesn’t sound like thought leadership
Influence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view.
Content silence means your strategy is broken. Here’s how to fix it.
If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.