Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: DISQUS Challenges AdSense & Acquisio Buy ScienceOps; Microsoft Opts-Out Of Advertising Microsoft is not so quietly deciding to opt-out of advertising, while DISQUS is stealthily building an alternative to […]
Microsoft is not so quietly deciding to opt-out of advertising, while DISQUS is stealthily building an alternative to AdSense. This week we also saw Square taking a big leap in mobile payments, learned out inept ICANN is and saw more drama unfold between Apple and Google. The future might also include FreeMonee and sponsored people. […]
As was widely expected, the Federal Trade Commission has given final approval to the privacy settlement it reached with Facebook last year. The agreement — unlike the $22.5 million agreement with Google announced yesterday — doesn’t call for any monetary penalty. It does, however, require Facebook to undergo privacy audits from an independent third party […]
Affiliate marketing has been around for quite a while. It started in the mid-1990’s, which is a long time ago in Web years. At the time, consumers were just beginning to shop online and to adopt mobile phones as a way to talk, not text or shop, with their friends and colleagues. Facebook and Twitter […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study — Perhaps Flawed — Finds Sharing Much Higher On Twitter & Facebook, But Why Google+ Is Still Worth The Time How popular is Google+? We could have the debate over […]
How popular is Google+? We could have the debate over active users again, but we’ve been there, done that. Instead, a new study is out that tries something different, comparing the number of shares the same story gets in relation to users on each of the major social networks. By that metric, Google+ is far, […]
It’s official. As earlier reported, Google will pay $22.5 million to settle Federal Trade Commission (FTC) charges that it placed tracking cookies and served targeted ads to Safari browser users, after it said it wouldn’t. The cookie placement violated the privacy settlement Google reached with the FTC in October of last year. It’s the largest […]
If the lack of an invitation was keeping you from joining Pinterest, your day has come! Pinterest is now officially open to the public, no invite required. In addition to Twitter and Facebook logins users can sign-up for an account with just an email address. To set up your account, head on over to Pinterest […]
In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate balance of driving downloads and cultivating engagement and lucky for us, these things can be measured. Download numbers are the simplest aspect of the equation, piped daily into your iTunes Connect or Google Play account. Engagement […]
A new Facebook ad type has been created specifically for those developers who are looking to promote their apps. The new mobile targeting will allow developers to promote app installations to the 543 million active Facebook mobile users. Over the past 30 days alone Facebook has sent people Google Play or the App Store 146 million […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: 40% Of Top Brands Have Adopted Instagram Thanks to Instagram’s rapid growth to over 80 million users, marketers are finally getting on board the social app. A recent study by […]
Thanks to Instagram’s rapid growth to over 80 million users, marketers are finally getting on board the social app. A recent study by social data & reporting company SimplyMeasured, shows that Instagram adoption is a growing trend. Of the top 100 brands, 40% are now on Instagram. The largest social sites that brands adopt are Facebeook […]
The industry’s quest for search advertising and next-gen digital technologies is endless. Though technology is undoubtedly important, too often, there’s not enough emphasis on the soft science aspects of closing the sale. This applies to everything from search technology to agency services. Take the sales letter, for example. Like many agencies; we get sales solicitations […]
Smartphones and tablets have both opened up new opportunities and made the world more complicated for marketers. Over the past two years, study after study has confirmed the importance of mobile and the improved performance metrics of mobile vs. PC advertising. Now, newer studies are starting to reveal more subtle insights into mobile consumer behavior. […]
The sad reality of Twitter is that the majority of users believe that a user’s number of Twitter followers is a metric of affluence. Of course, this perception as opened up a market of purchasing popularity, or buying Twitter followers. Presidential candidates, national journalists and TV stars have been accused of artificially inflating their follower counts through purchases. A new post from Barracuda Labs takes a look […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. […]
Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. The freezing over of Hell still awaits the arrival of Hulu Plus on Google TV. The Promise I feel like I’m the last person in the world who still cares about Hulu Plus ever being offered […]
Content and advertising have always been either/or propositions in the context of traditional print and broadcast media. Advertising (paid media) exists in a clearly circumscribed periphery outside, or adjacent to, the main content (owned media), which is created by a publisher or broadcaster. Advertising is interruptive. It’s the price readers or viewers pay to get […]
Measurement firm comScore is launching a new tracking and metrics program for tablets. To publicize the new service comScore released some initial data, “based on a 3-month rolling sample of 6,000 US tablet owners.” Treating Kindle Fire as a distinct category, comScore created demographic profiles of each segment of tablet owners. While iPad ownership skews […]
A few years back, I wrote a column about a common worry people express when they use analytics to inform their optimization testing plans. Somehow they figure that the simpler tools on the market (such as Google’s free Content Experiments tool) won’t be able to handle their site. A more expensive tool, mistakenly, is assumed […]
It seems like the underlying social media chatter of the 2012 Olympics has revolved around NBC’s tape-delayed coverage. With the broadcasting giant saving the highest rated programming for primetime, many folks are downright outraged that they can’t watch live on their televisions. So just what effect has this had on the ratings and sentiment around the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: iOS 6 Drops YouTube App; A Boon For Google? Apple released beta 4 of iOS 6, their latest iPhone and iPad OS, to developers today, and one glaring omission in the […]
Apple released beta 4 of iOS 6, their latest iPhone and iPad OS to developers today, and one glaring omission in the version was the YouTube app. Bad news for Google, or perhaps with some perspective, a benefit? YouTube, along with Maps powered by Google Maps, were some of the first third-party powered Apps to […]
To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this translates to large media buys with premium publishers, including spots such as site sponsorships and homepage takeovers. However, where do data and ad targeting fit into the branding equation? Is there a place for branding campaigns […]
Facebook’s automated system of suggesting image tags based on facial recognition has brought the company another formal privacy investigation in Europe, according to Bloomberg. This time it’s Norway seeking to determine whether Facebook has violated its privacy rules. Norway’s data-protection agency joins other regulators from the EU investigating the feature. Norway is not an EU […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Better Stalking, Google’s Costanza Wallet & Facebook PR Problems Among the highlights this week, Google gave marketers better stalking capabilities while giving users a digital Costanza wallet. Meanwhile Facebook […]
Among the highlights this week, Google gave marketers better stalking capabilities while giving users a digital Costanza wallet. Meanwhile Facebook dealt with public relations issues that may have forced their hand with DoubleClick and yet another new subscription eCommerce site debuted. A simpler way to re-connect with your website visitors Remarketing with Google Analytics helps […]
Until today Facebook Page posts could only be targeted to specific locations or languages. Facebook has now released new targeting options that allow admins to target by demographics, interests and more. The new page targeting options include: Age Gender Interested In Relationship Status Language Education Workplace Location The new targeting will allow admins to mold […]
Has anyone seen Facebook Questions lately? Oh sure, you’ve seen questions on Facebook. And you’ve probably asked questions on facebook — the “Ask Question” option is alive and well on the status box, as you can see above. But Facebook Questions, the separate application that launched just over two years ago is nowhere to be […]
Over the last few months Google, the advertising-supported company that historically eschewed traditional advertising, has used print and TV media to promote Google+, its answer to the Facebook phenomena. TV viewers in the US may be familiar with Google+ commercials such as The Muppets Google+ hangout. Google is also promoting Google+ across Europe. Full page […]
Photos are said to improve engagement on Facebook, but does that engagement in turn boost traffic or fans? No, our testing found — but there still might be value in using them. Ever since Facebook started displaying Reach data directly on Facebook fan pages, here at Marketing Land and Search Engine Land we have been […]
During Facebook’s first earnings call last week a good chunk of user data was released. Facebook reported 955 million monthly active users, 552 million active daily users, 543 million monthly active mobile users. The official 10-Q filing that was published this week was quite transparent around user data showing that a total of 8.7% of users […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn’s Q2: $228M Revenue, Up 89 Percent Year-Over-Year LinkedIn’s second quarter financials are out. The company has beat analyst expectations and also raised guidance for the remainder of 2012. Revenue in […]
LinkedIn’s second quarter financials are out. The company has beat analyst expectations and also raised guidance for the remainder of 2012. Revenue in Q2 was $228.2 million, which is up 89 percent from a year ago when LinkedIn announced $121 million in Q2 2011 revenue. Analysts were expecting revenue of $216 million for the quarter. […]
Social data and analytics provider General Sentiment released its Q1 2012 Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of news mentions and social dialogue”). Brands are then valued on the basis of General Sentiment’s related scoring methodology. The top/most valuable […]
Twitter has begun inviting additional small businesses to use its self-serve advertising platform, and has relaxed one of the main requirements to participate: American Express cards are no longer required. A Twitter spokesperson has confirmed to Marketing Land that the program is now available to more than just American Express cardholders; advertisers can use that […]
In an April survey of just under 2,000 US adults the Pew Internet & American Life Project asked about problems and frustrations with mobile phone service and experiences. The problems explored in the survey included dropped calls, telemarketing, SMS spam and slow downloads. Pew found that 68 percent of mobile phone owners “receive unwanted sales […]
An Achilles heel of pay-per-click internet advertising is the risk that someone will click on an ad they’re not the least bit interested in. To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern — especially to advertisers accustomed to the targeting constraints […]
The popular social sharing app Buffer has launched a new set of “buffer analytics” designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network. Here’s how […]
Although in most respects Google Wallet is still waiting for consumer liftoff, that company is taking it into the cloud. Today Google announced that it was adding a number of new features, including the ability to pair the service with any credit or debit card. Having launched in September 2011 with Citi MasterCard exclusively, Google […]