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Performance marketing

5 Lessons From #London2012

The Olympic Games in London were, I think most people would agree, a pretty stunning success. From the amazing opening ceremony, to the record haul of medals for the home team, it all went brilliantly. It was also, according to many, the first social media Olympics and so, as we pack away the memories of […]

Marketing management

Marketing Day: August 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Back At No. 2 On ComScore Video Rankings Facebook has returned to the number two spot on comScore’s monthly ranking of the most popular video sites in the U.S. The […]

Customer experience

Facebook Back At No. 2 On ComScore Video Rankings

Facebook has returned to the number two spot on comScore’s monthly ranking of the most popular video sites in the U.S. The July 2012 Video Metrix chart shows Facebook with a little more than 53 million unique viewers, which is about 4.5 million more than the usual No. 2, Yahoo. It should go without saying […]

Marketing management

Not All Developers Hate Twitter’s New API Rules

The dust is still settling on yesterday’s news that Twitter is prepping a new API for release in the near future. And while many developers immediately slammed Twitter’s new rules, not everyone is angry about the changes. Aaron Gotwalt, who co-founded the now-defunct CoTweet, said on Twitter this morning that he thinks the new API […]

Marketing management

Marketing Biz: New Facebook Metric, Mobile Payment Dark Horse & Rio SEO Advances

This week saw more movement in the white hot mobile payment space and continuing changes by Twitter as it pivots into a viable advertising platform. Two SEO data leaders made significant moves and the co-founders of Twitter launched a new publishing tool. Not to mention Facebook’s new advertising metric, some significant acquisitions and Trulia’s $75M […]

Data

Fruji: Inexpensive Twitter Analytics For The Masses

Fruji is a new Twitter analytics service that offers some pretty powerful reports, particularly when it comes to analyzing who’s following you. And Fruji does it at a lower cost than some other services. Pricing ranges from free for the barebones “Basic” account up to $25 per year for the “Pro” account, which provides unlimited […]

Customer experience

Publisher Perspective: Choosing An Affiliate Program

The final Affiliate Summit of 2012 wrapped up this week in New York City. One of the things I truly enjoy about these conferences is being able to catch-up with partners, colleagues, and friends in the industry. This year’s event was no exception, as I had the opportunity to spend time with industry veteran and […]

Marketing management

Marketing Day: August 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Enhanced User Profiles & Photo Maps Highlight New Instagram 3.0 Release The ever growing social photo app Instagram announced a shiny new version 3.0 today. The key additions include upgraded user […]

Performance marketing

Enhanced User Profiles & Photo Maps Highlight New Instagram 3.0 Release

The ever growing social photo app Instagram announced a shiny new version 3.0 today. The key additions include upgraded user profiles, photo maps, infinite scrolling and smarter sharing. The new app is officially available today for both iOS and Android. User Photo Maps The most drastic change in the new version is the addition of visually appealing photo maps. […]

Performance marketing

Simple Tips For Writing Effective Facebook Ad Copy

It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode has run, we’ve seen massive variance in performance across different text elements.  Here is an opportunity to showcase what your brand or product is about, to distinguish yourselves from other ads or potential competitors, and […]

Marketing management

Marketing Day: August 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: President Obama & The New York Times: Big Winners In Klout’s New Scoring System Is Barack Obama the most influential person on earth? What about The New York Times — is […]

Performance marketing

Explicit And Implicit Email Preferences

Email is seemingly tailor-made for collecting customer information. In a perfect program, collection begins at the point of sign up. Yet marketers know the fewer the questions asked, the more likely the customer is to opt-in. It’s a balancing act, though, because marketers also know that the more demographic data they can collect at that […]

Data

Twitter Analytics Company Followerwonk Acquired By SEOmoz

Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is: “in the low 7 figures (between 1mm and 4mm) […]

Marketing management

Marketing Day: August 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Mobile And Video Are Key Drivers Of Apparel Purchases Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and […]

Performance marketing

Yelp Launching New Home Page Design

Yelp has started to roll out a new home page — one that focuses more on user activity and the social aspects of the site, rather than search and discovery of local businesses. The new design very prominently features photos, tips and other activity in the user’s local area. The “Recent Activity” section offers filtering […]

Customer experience

Report: 80 Percent Of SMB Mobile Sites Offer Click-To-Call

Mobile website hosting and services provider MoFuse released its inaugural “State of the Mobile Web” report this morning. The data are drawn its broad network of more than 22,000 mobile websites, which include major brands, government entities and small businesses in the US. The company reported that mobile consumers viewed an average of 3.8 pages […]

Marketing management

India Begins Formal Antitrust Investigation Against Google

According to Reuters the Competition Commission of India (CCI) has opened a formal antitrust investigation against Google. The article reports that CCI received a complaint that Google had “contravened” an Indian “competition rule.” However that rule and the substance of the complaint aren’t identified. Google told Reuters that it was cooperating with the CCI and […]

Data

Social Media Metrics: Measuring Business Value When Sales Take Place Offline

Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be translated into engagement, interest, and eventually, a sale. Unfortunately, social media doesn’t always get the credit it deserves for that sale, especially when transactions do not take place on the web site. Here are […]

Marketing management

Marketing Day: August 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: App.net, A Twitter Competitor, Crowdsources $500,000 In Funding Some in the marketing and developer communities are buzzing with the weekend’s news that App.net, a potential Twitter competitor, raised more than $500,000 […]

Marketing management

App.net, A Twitter Competitor, Crowdsources $500,000 In Funding

Some in the marketing and developer communities are buzzing with the weekend’s news that App.net, a potential Twitter competitor, raised more than $500,000 in funding — not from venture capitalists, but from its new users. With about 12 hours left in its fund raising window, App.net currently says it’s raised $734,850 from 11,205 supporters. App.net […]

Marketing management

Report: The Facebook Medalists Of The 2012 London Olympics

The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold. The […]

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