Fewer “top brands” are using Facebook and Google+ today than eight months ago. But it’s not a huge decline and may just represent the normal coming and going of online brand activities. In its latest Social Share Report, BrightEdge says that 90 of the world’s top brands have Facebook pages and 75 have Google+ pages. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New “Twitter Political Index” Ranks Opinion Of Presidential Candidates Based On Tweets Who’s ahead in popular opinion in the US presidential race? Plenty of third-parties have tried to measure this in […]
Who’s ahead in popular opinion in the US presidential race? Plenty of third-parties have tried to measure this in the past using tweets. Now Twitter is doing the interpretation directly through its just-launched Twitter Political Index. Twitter blogged about the new service today, saying that it’s based on analyzing two million tweets per week and […]
ComScore has released its latest US mobile market share report. Based on a survey of 30,000 users, the data show that only Android and iOS are growing. All other platforms are contracting, including Windows/Windows Phones. Samsung remained the largest handset OEM while Android was the largest operating system, holding a 51.6 percent share of the […]
Reuters is confirming that the civil penalty Google will pay to settle the “Cookiegate” episode, in which it bypassed the default Safari privacy settings on the iPhone, is $22.5 million. This figure was previously reported and represents a fine of $16,000 per violation per day. In February the Wall Street Journal first reported that Google and other ad […]