Amplitude acquires Kraftul to improve customer feedback analysis
The company hopes to give marketers better insight into the reasons behind customer behavior.
The company hopes to give marketers better insight into the reasons behind customer behavior.
Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.
But when B2B buyers do want to engage sales, it's often at critical moments in the process.
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
Marketing artificial intelligence (AI)
If generative AI companies aren’t an asset bubble, then they've gone to a lot of trouble to look like one.
The more specific the message, the better it will connect with the audience.
It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven.
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.
Diversity and inclusion in marketing
Consumers across the political spectrum lose faith in brands that flip-flop on political issues.
You relied on static GTM playbooks. They're failing fast in today’s AI landscape. Tune in to hear how Zach Vidibor is rethinking strategy in real time.
Why and how to build a brand that's true to your company and resonates with customers.
Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust.
Customer data alone won’t drive results. A shift to customer analytics is what turns information into action.
Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.
Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.
Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still.
Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.
We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?
Marketing artificial intelligence (AI)
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Marketing artificial intelligence (AI)
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns.
Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions.
Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost.
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
Marketing artificial intelligence (AI)
The company will also block AI bots by default on new user accounts.
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.
Optimization and personalization
Preserve data insights while respecting user privacy with Google Consent Mode. Learn how it works, why it matters, and how to set it up on your site.
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
See the differences in how popular LLMs find their content.
Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release.