Customer journey analytics tell you how customers are engaging with you at each touchpoint.
Why we care. Marketing has entered a period of unprecedented change and disruption. Both marketers and customers live in a digital world, and brands in every vertical are being challenged to undergo digital transformation, as well as the business and process transformations that support it. We care about managing the transformation of people as well as technology, today and into the future.
With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.