What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
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Karen Burka's latest articles
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before.
The capabilities of identity resolution platforms
What should you expect when licensing an identity resolution platform?
Why Identity Resolution Platforms are so relevant today
With consumers using more devices than ever and expecting personalized interactions, identity resolution platforms are connecting the dots for marketers.
MarTech Landscape: What is video marketing software?
Video is the current darling of digital marketing -- with more than 400 hours of video uploaded to YouTube every minute. Learn how to navigate a crowded field of software tools to succeed in this exciting channel.