What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Karen Burka, Senior Research Consultant, conducts research and provides analysis for Third Door Media's Martech Intelligence Reports. She has worked as a digital marketer and industry analyst for more than 20 years at companies such as Peppers and Rogers Group, Cowles Business Media and Simon & Schuster.
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.Karen Burka | Mar 4, 2022 at 11:14 am ET
Advances in machine learning are enabling call analytics platforms to do more than ever before.Karen Burka | Feb 5, 2021 at 6:16 pm ET
What should you expect when licensing an identity resolution platform?Karen Burka | Jun 8, 2020 at 5:53 pm ET
With consumers using more devices than ever and expecting personalized interactions, identity resolution platforms are connecting the dots for marketers.Karen Burka | May 18, 2020 at 3:35 pm ET
Video is the current darling of digital marketing -- with more than 400 hours of video uploaded to YouTube every minute. Learn how to navigate a crowded field of software tools to succeed in this exciting channel.Karen Burka | Feb 10, 2017 at 9:07 am ET