Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The digital transformation of a traditional business publisher
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.
Sitecore adds new products to its composable DXP
Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.
Marketing collaboration and experimentation in action
Optimizely customers discuss how they are using the DXP's products at Opticon 2022.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing operates in a complex, volatile environment and your thinking needs to reflect that.
How Allied Beverage is transforming customer experience
The NJ-based liquor distributor is implementing a data, ecommerce and service overhaul.
Best practices for getting started with AI
Companies don’t have to start from scratch to begin experimenting with artificial intelligence.
Why B2B buyers now hate traditional B2B selling
Most salespeople say their organizations aren't ready for online selling.
How CDPs transform donor experience for a nonprofit organization
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
It’s time for CMOs to talk business
CMOs are marketing-minded already. Today they need to be business-minded above all.
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.
A look at martech investment and innovation
Roughly the same number of companies/products enter and exit the market each year.
Team Improvement: Getting started with the Agile Marketing Navigator
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Get your front row seat for the race to be the B2B revenue platform of record
The jockeying is on among leaders in a new B2B mega-category: revenue tech.
How to tailor ABM to your specific needs
Different products and markets need different ABM approaches.
Customer experience for the modern marketer
Get an actionable understanding of customer experience as well as how it differs from digital experience.
Google offers adtech unit changes to fend off antitrust lawsuit
The Justice Department is believed to want much more significant changes.
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
AR/VR: Marketing in three dimensions
It's early days for volumetric storytelling, but it's at the heart of AR and VR.
MarTech Replacement Survey: The top 5 solutions replaced
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Closing your team’s technical gap without hiring
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
MarTech Replacement Survey: Marketers want better features from their martech solutions
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
My stack is bigger than your stack, so what?
Martech stacks must be judged by effectiveness, not size.
How unifying customer profiles is paying off for this iconic travel brand
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
MarTech Salary and Career: Amanda Donnelly on learning and experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
What you need to know to grow your ecommerce business
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
Today’s B2B buyers are calling the tune
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
Digital revenues skyrocket for B2B businesses
40% of income now comes from digital channels, up from 28% two years ago.
New solution promises improved data visualization to streamline campaign reporting
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Drift appoints new CEO, David Cancel to become executive chairman
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
How ABM strategies can accelerate marketing and sales velocity
ABM has the potential to improve both marketing and sales operations.
Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
Gartner announces the 2021-22 Genius Brands
Forty-five brands, including some familiar household names, are excelling against Gartner's Digital IQ Index.
4 strategies to help marketing teams improve workflow and collaboration
Remote work challenges become assets when workflow is transformed digitally.
Marketing budgets climb in 2022
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
Pega addresses accelerating business complexity
Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
5 tips for building customer trust during the supply chain crisis
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Digital asset management (DAM)
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.