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Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.