Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Good morning: Large audiences are still valuable
The Super Bowl may be part of a vanishing breed of mass audience events, but right now it's still high value to advertisers.
Google and marketing industry predictably hostile to proposed surveillance advertising ban
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
Good morning: Going for quick wins
Striking a balance between paying attention to the foundations of your marketing strategy and going for quick wins.
Good morning: The goal is relevance
Relevance is a key part of the value exchange with the customer as we move into 2022.
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Good morning: Reset, reassure and recover
What should you do when the products or services you are marketing simply aren't available?
Constant Contact acquires Australia-based Vision6
Constant Contact will grow its presence among small businesses and nonprofits in Australia.
COVID-19 prompts consumers to ask big questions
Marketers must align with the revolutionary changes consumers are undergoing thanks to the pandemic.
Good morning: Some thoughts on the metaverse
Do you have your metaverse marketing strategy in place? Are you thinking about Web3? Don't worry, there's still time.
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
Good morning: Popping on the metaverse
Are you thinking about your brand's metaverse presence yet? Are you thinking about Web3?
Splash doubles down on virtual and hybrid events
Once all-in on in-person events, Splash's new product offering bets that virtual and hybrid are here to stay.
4 steps to building a successful marketing organization
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team.
Good morning: The holiday season is upon us
Plus, thoughts about the future of work.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Integrate announces majority investment from Audax
The investment will help accelerate the development of the Demand Acceleration Platform.
Good morning: Customers are up for grabs
Shoppers aren't hesitating to change the brands they buy from.
How to drive engaging brand experiences with co-innovation
Co-innovation lets marketers use their engagement tools more effectively.
Good morning: B2B marketing will be disrupted
B2B marketing, having undergone the ABM revolution, seems ripe for further disruption.
Good morning: Welcome to the Matrix
Plus, how are sales ops and marketing ops getting along?
Digital asset management (DAM)
Digital Asset Management and the knowledge gap: Discovery
Subject matter experts across the organization are crucial in the discovery phase of a DAM strategy.
Multicultural curation is the future in marketing and advertising
Brandon Rochon on why moving culture is more fullfilling than just selling product.
Nielsen’s Gracenote adds predictive content analytics
Audience Predict will forecast future program performance.
Integrate alters roadmap to adapt to changing B2B buying process
The precision demand marketing platform will announce new products at its Game Changers conference this week.
Good morning: Welcome back small-scale meetings?
Hesitancy about large conferences continues, but are one-on-one meetings normal again?
Transforming your organization to activate customer data
Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve.
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
Good morning: A simple message
"Inclusion management is really about a rising tide that lifts all boats."
New solutions support workplace diversity and inclusion
Knockri is boosting racial and gender diversity in recruitment. KeepWOL is gamifying DEI training.
The OOH industry’s digital transformation encourages marketers to test and learn
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed.
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
Braze makes strong debut as public company
Braze exceeded expectations, raising over $500 million and seeing its shares surge on the first day of Nasdaq trading.
How Reckitt gained a competitive advantage with first-party data
Using Artefact’s audience engine, Reckitt improves segmentation and ROI.
Modernizing healthcare marketing with agility: How Premier got started
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.
Four new personas are changing how marketers reach and relate to customers
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.
Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.
Why marketers should embrace product analytics
Product analytics can help marketers optimize digital customer experiences.
Welcome to the Metaverse: Friday’s Daily Brief
Facebook survives the re-branding, but as just one subsidiary, alongside Instragram and WhatsApp, of the new company Meta.
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?