Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
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Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
A guide to adtech and how this technology is changing the marketing landscape.
An ingenious use of blockchain to circumvent Russian censorship.
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Curiosity about emerging media is an important trait in today's marketers.
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
The long time publisher of MacWorld and TechHive pivots to marketing technology.
Forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.