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MarTech » Digital Transformation » Page 5

Digital Transformation

MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is digital transformation?
  • How to future-proof your digital marketing strategy
  • Only 11% of CMOs say they have achieved digital transformation goals
  • Breaking down the digital transformation of today’s customer journeys
  • How an SMB embraced digital transformation during a pandemic

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Marketing Management

Building a brand strategy: Essentials for long-term success

Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.

Allen Martinez | Mar 15, 2022 at 3:50 pm ET

Digital Transformation

How app marketplaces are putting marketers in the driver’s seat

Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.

Chris Wood | Mar 15, 2022 at 1:35 pm ET

Digital Transformation

Why we care about adtech: The complete guide

A guide to adtech and how this technology is changing the marketing landscape.

Akshat Biyani | Mar 15, 2022 at 11:34 am ET

Digital Transformation

Good morning: Fighting misinformation

An ingenious use of blockchain to circumvent Russian censorship.

Constantine von Hoffman | Mar 15, 2022 at 9:27 am ET

Digital Transformation

Russia increases isolation with Instagram ban

The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.

Kim Davis | Mar 14, 2022 at 2:53 pm ET

Advertising

MGID’s Ukraine operations continue despite the bombs

Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.

Kim Davis | Mar 11, 2022 at 1:46 pm ET

Digital Transformation

‘Tech for Good’ offers a PR package to minority-led start-ups

Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.

Kim Davis | Mar 10, 2022 at 1:39 pm ET

Customer & Digital Experience

Only 11% of CMOs say they have achieved digital transformation goals

Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success

Constantine von Hoffman | Mar 10, 2022 at 12:11 pm ET

Digital Transformation

Good morning: Digital transformation is about preparing for the future

You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.

Kim Davis | Mar 9, 2022 at 9:48 am ET

Digital Transformation

What is digital transformation?

Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.

Karen Burka | Mar 4, 2022 at 11:14 am ET

Digital Transformation

Salesforce talks about remote working and events in its earnings call

Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.

Chris Wood | Mar 2, 2022 at 2:36 pm ET

Marketing Management

5 big obstacles to overcome to succeed in agile marketing

Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.

Stacey Ackerman | Feb 25, 2022 at 10:35 am ET

Digital Transformation

Good morning: Learning new digital spaces

Curiosity about emerging media is an important trait in today's marketers.

Kim Davis | Feb 25, 2022 at 9:30 am ET

Digital Transformation

Good morning: The dark side of the metaverse

Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.

Kim Davis | Feb 24, 2022 at 9:50 am ET

Digital Transformation

Slack slacks off for much of Twosday

It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.

Kim Davis | Feb 22, 2022 at 1:50 pm ET

Digital Transformation

Good morning: The marketing attribution debate

Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.

Kim Davis | Feb 22, 2022 at 9:29 am ET

Digital Transformation

Static ROI metrics, meet dynamic marketing situation

Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.

William Terdoslavich | Feb 21, 2022 at 2:00 pm ET

Digital Transformation

What is sales enablement and how do these platforms help bridge the marketing-sales divide?

These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.

Pamela Parker | Feb 18, 2022 at 5:29 pm ET

Digital Transformation

IDG Communications rebrands as Foundry, positions itself as a martech company

The long time publisher of MacWorld and TechHive pivots to marketing technology.

Chris Wood | Feb 18, 2022 at 12:25 pm ET

Digital Transformation

Return on investment is missing in action

Forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.

William Terdoslavich | Feb 14, 2022 at 12:54 pm ET
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