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Digital Transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is digital transformation?
- How to future-proof your digital marketing strategy
- Only 11% of CMOs say they have achieved digital transformation goals
- Breaking down the digital transformation of today’s customer journeys
- How an SMB embraced digital transformation during a pandemic
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How app marketplaces are putting marketers in the driver’s seat
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.
Good morning: Fighting misinformation
An ingenious use of blockchain to circumvent Russian censorship.
Russia increases isolation with Instagram ban
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
MGID’s Ukraine operations continue despite the bombs
Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Good morning: Digital transformation is about preparing for the future
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Good morning: Learning new digital spaces
Curiosity about emerging media is an important trait in today's marketers.
Good morning: The dark side of the metaverse
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
Slack slacks off for much of Twosday
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
IDG Communications rebrands as Foundry, positions itself as a martech company
The long time publisher of MacWorld and TechHive pivots to marketing technology.
Return on investment is missing in action
Forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.