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Digital Transformation

Digital Transformation news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful digital marketing and business transformation projects.

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Digital Transformation

Cable TV subscriptions set to drop below 50% of all US households

Between 2016 and 2021 cable has lost more than 25% of all US households.

Constantine von Hoffman | Mar 17, 2022 at 1:38 pm ET

Digital Transformation

Why we care about virtual events: The ultimate marketers’ guide

Everything you need to know about virtual events in our increasingly digital world.

Chris Elwell | Mar 16, 2022 at 4:34 pm ET

Digital Transformation

Good morning: B2B is adopting D2C habits

The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.

Chris Wood | Mar 16, 2022 at 9:53 am ET

Marketing Management

Building a brand strategy: Essentials for long-term success

Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.

Allen Martinez | Mar 15, 2022 at 3:50 pm ET

Digital Transformation

How app marketplaces are putting marketers in the driver’s seat

Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.

Chris Wood | Mar 15, 2022 at 1:35 pm ET

Digital Transformation

Why we care about adtech: The complete guide

A guide to adtech and how this technology is changing the marketing landscape.

Akshat Biyani | Mar 15, 2022 at 11:34 am ET

Digital Transformation

Good morning: Fighting misinformation

An ingenious use of blockchain to circumvent Russian censorship.

Constantine von Hoffman | Mar 15, 2022 at 9:27 am ET

Digital Transformation

Russia increases isolation with Instagram ban

The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.

Kim Davis | Mar 14, 2022 at 2:53 pm ET

Advertising

MGID’s Ukraine operations continue despite the bombs

Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.

Kim Davis | Mar 11, 2022 at 1:46 pm ET

Digital Transformation

‘Tech for Good’ offers a PR package to minority-led start-ups

Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.

Kim Davis | Mar 10, 2022 at 1:39 pm ET

Customer & Digital Experience

Only 11% of CMOs say they have achieved digital transformation goals

Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success

Constantine von Hoffman | Mar 10, 2022 at 12:11 pm ET

Digital Transformation

Good morning: Digital transformation is about preparing for the future

You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.

Kim Davis | Mar 9, 2022 at 9:48 am ET

Digital Transformation

What is digital transformation?

Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.

Karen Burka | Mar 4, 2022 at 11:14 am ET

Digital Transformation

Salesforce talks about remote working and events in its earnings call

Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.

Chris Wood | Mar 2, 2022 at 2:36 pm ET

Marketing Management

5 big obstacles to overcome to succeed in agile marketing

Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.

Stacey Ackerman | Feb 25, 2022 at 10:35 am ET

Digital Transformation

Good morning: Learning new digital spaces

Curiosity about emerging media is an important trait in today's marketers.

Kim Davis | Feb 25, 2022 at 9:30 am ET

Digital Transformation

Good morning: The dark side of the metaverse

Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.

Kim Davis | Feb 24, 2022 at 9:50 am ET

Digital Transformation

Slack slacks off for much of Twosday

It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.

Kim Davis | Feb 22, 2022 at 1:50 pm ET

Digital Transformation

Good morning: The marketing attribution debate

Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.

Kim Davis | Feb 22, 2022 at 9:29 am ET

Digital Transformation

Static ROI metrics, meet dynamic marketing situation

Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.

William Terdoslavich | Feb 21, 2022 at 2:00 pm ET
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