Digital Transformation
Cable TV subscriptions set to drop below 50% of all US households
Between 2016 and 2021 cable has lost more than 25% of all US households.
Digital Transformation news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful digital marketing and business transformation projects.
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Digital Transformation
Between 2016 and 2021 cable has lost more than 25% of all US households.
Digital Transformation
Everything you need to know about virtual events in our increasingly digital world.
Digital Transformation
The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.
Marketing Management
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Digital Transformation
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
Digital Transformation
A guide to adtech and how this technology is changing the marketing landscape.
Digital Transformation
An ingenious use of blockchain to circumvent Russian censorship.
Digital Transformation
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
Advertising
Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
Digital Transformation
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Customer & Digital Experience
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Digital Transformation
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
Digital Transformation
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Digital Transformation
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
Marketing Management
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Digital Transformation
Curiosity about emerging media is an important trait in today's marketers.
Digital Transformation
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
Digital Transformation
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Digital Transformation
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Digital Transformation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.