Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Online inflation is beginning to ease
The Adobe Digital Price Index sees e-commerce price increases finally slowing.
GA4: What marketers need to know for a successful transition
Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.
Implementing a CDP? Have use cases ready for a smooth transition
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.
How Planful uses customer intent to speed up the B2B buying cycle
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Good morning: Change is constant
And that's why the MarTech Replacement Survey is so important.
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Yellow.ai launches low-code digital agents for swift deployment
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
Will Elon Musk make drastic changes at Twitter?
Some say he is unlikely to do anything to jeopardize the value of his new acquisition.
Why we care about AI in marketing
Learn what AI marketing is and why it's important.
Why website health is critical to demand generation success
Your brand's demand generation success relies on the strength of your site's technical foundation.
Good morning: Searching for the metaverse
Web searchers connect metaverse with videogame investments.
IAB Tech Lab announces ads.txt updates
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
The Digital Markets Act will have downstream effects on marketers and consumers
Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
Valtech picks up a specialist digital healthcare agency
The Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector.
JANA Partners issues new public criticism of Zendesk
Zendesk shareholder JANA Partners continues its public feud with the CEO and Board.