Digital Transformation
Cable TV subscriptions set to drop below 50% of all US households
Between 2016 and 2021 cable has lost more than 25% of all US households.
Digital Transformation
Digital Transformation news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful digital marketing and business transformation projects.
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Digital Transformation
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about virtual events in our increasingly digital world.
Digital Transformation
Good morning: B2B is adopting D2C habits
The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers.
Marketing Management
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Digital Transformation
How app marketplaces are putting marketers in the driver’s seat
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
Digital Transformation
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.
Digital Transformation
Good morning: Fighting misinformation
An ingenious use of blockchain to circumvent Russian censorship.
Digital Transformation
Russia increases isolation with Instagram ban
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
Advertising
MGID’s Ukraine operations continue despite the bombs
Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
Digital Transformation
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Customer & Digital Experience
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Digital Transformation
Good morning: Digital transformation is about preparing for the future
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
Digital Transformation
What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Digital Transformation
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
Marketing Management
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Digital Transformation
Good morning: Learning new digital spaces
Curiosity about emerging media is an important trait in today's marketers.
Digital Transformation
Good morning: The dark side of the metaverse
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
Digital Transformation
Slack slacks off for much of Twosday
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Digital Transformation
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Digital Transformation
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.