Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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IAB Tech Lab announces ads.txt updates
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
The Digital Markets Act will have downstream effects on marketers and consumers
Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
Valtech picks up a specialist digital healthcare agency
The Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector.
JANA Partners issues new public criticism of Zendesk
Zendesk shareholder JANA Partners continues its public feud with the CEO and Board.
5 tips to boost user adoption of new martech tools
Get your end-users on board and ready to embrace new solutions.
Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
Buyers must deal with accuracy problems in Nielsen's primary product: TV ratings.
TrustRadius, Demandbase One announce intent integration
The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
Good morning: Demand for transformation
The latest from The MarTech Conference.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Nielsen to be acquired by private equity consortium
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
The B2B sales process is more effective now than pre-COVID
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Guide to what you missed at the fall 2021 MarTech Conference
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Getting back to basics: Marketing ROI
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
Validity for Good uses email verification methods to deliver critical messages
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.
Cable TV subscriptions set to drop below 50% of all US households
Between 2016 and 2021 cable has lost more than 25% of all US households.
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about online and virtual events in our increasingly digital world.
Good morning: B2B is adopting D2C habits
The B2B business customer has adopted many of the buying habits of D2C ecommerce consumers.
How app marketplaces are putting marketers in the driver’s seat
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.
Good morning: Fighting misinformation
An ingenious use of blockchain to circumvent Russian censorship.
Russia increases isolation with Instagram ban
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
MGID’s Ukraine operations continue despite the bombs
Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Good morning: Digital transformation is about preparing for the future
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Good morning: Learning new digital spaces
Curiosity about emerging media is an important trait in today's marketers.
Good morning: The dark side of the metaverse
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
Slack slacks off for much of Twosday
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
IDG Communications rebrands as Foundry, positions itself as a martech company
The long time publisher of MacWorld and TechHive pivots to marketing technology.
Return on investment is missing in action
Forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.
Good morning: Watch these mutations in the digital marketing space
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing.
Good morning: Are brands tuned out on the addressability crisis?
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
Marketers look to adtech and agencies to solve the addressability problem
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.